1. Public Relations

2. Public Relations!

3. Public Relations! Sadly, we need to cover this stuff.

4. Journalism is a business. Ick.

5. Not all public relations people are evil.

6. But some are. So be aware.

7. What is public relations?

8. PR is a management tool for leaders to establish beneficial relationships with other leaders and groups .

9. PR is a management tool for leaders to establish beneficial relationships with other leaders and groups . Pretty benign, right?

11. Public relations is not a mass media

12. Public relations is not a mass media They just use the mass media to transmit their messages.

13. That is where PR meets journalism. Say what?

15. Junkets?

26. An educated consumer of the news understands where information originates .

27. Again, not all PR people are evil.

28. Just some.

29. Like this guy.

30. Wasn’t he just doing his job?

31. “ Let them eat cake.” - Marie Antoinette

32. What she meant by that was that you all have been working so hard, you deserve a treat.

33. That’s some good PR work. And that is only mildly joking.

36. The idea was to win public support. How?

37. The secrets to successful PR.

38. 1. Appear to be completely open. We have nothing to hide.

39. 2. Make the big shots available to the media.

44. 3. Turn negative news into positive news.

45. Spin. Boo.

46. Successful PR: 4. Avoid hyperbole. Don’t make claims you can’t live up to.

47. There is a fine line between PR and propaganda. But the connotations are huge.

48. In theory, PR is supposed to be for good. The intention is to facilitate, to provide information.

49. Propaganda is about manipulating minds.

50. “ John McCain will continue Bush policies.” “ Barack Obama is a socialist.”

51. Both PR and propaganda are about gaining influence.

52. But PR isn’t always evil. Just sometimes.

56. You might make more money doing PR work. But in journalism, you won’t sell your soul .

57. The test is on Tuesday . Do not oversleep.

60. A primer will be posted by the end of the day. Today’s lecture will not be on the test.

61. Do not miss the test . There are no make-ups unless there is an absolute emergency.