Tyroo Media Pvt Ltd - India's largest internet ad-network

1. Largest Indian Ad network !
- Learner, Initiate, Beginner

2. ABOUT US
• Tyroo.com is incubated by the Smile Interactive Technology Group (SITG), and the
only Indian start-up to have been funded by Yahoo.
• We are the only Indian ad network to have developed our own technology
• Tyroo provides you a platform to advertise on network of websites across the globe

3. TYROO INVENTORY
• Highest scale from International publishers, targeting to Indian inventory
Inventory size currently being sold in excess of 2 billion impressions
monthly. High volumes can be bought at low prices for high scale
campaigns and across categories that don’t have too much Indian content
• Vertical Publishers across categories
Major categories are automobiles / technology / business & news /
education/ Entertainment
These categories don’t have specific market leaders in the Indian context so
Tyroo aggregates this inventory to form a sizeable audience per category
• Strong Technology Vertical
Over 500 million impressions catering to audience of coders, programmers,
.net, asp professionals.

4. TYROO INVENTORY
• India’s largest inventory shop for entertainment inventory –
More than 500 publishers aggregated across sub-categories like movies /
music / downloads / gaming
• India’s largest inventory on tier 2 & tier 3 publishers –
(Nearly 10 million monthly impressions per publisher) – we have more than
2,000 publishers who’ve gone live with us since we began our operations
• India’s largest network for NRI inventory –
g y
Through access to the 2,000 Tyroo publishers, typically 30% of a site’s
traffic on an average is attributed to NRI
• Access to premier sites worldwide like Facebook / Perfspot etc for high brand
campaigns
• Access to the Yahoo publisher inventory network across the world due to
p y
strategic partnership with them worldwide

5. INDICATIVE PUBLISHER BASE
C U S S
Entertainment NRI sites Regional
Travel
santabanta Wayn.com Zoomtra telugupeople.com
smashits Torrentz.com tourismwatch.in teluguportal.net
Southern
S th
bollyfm Torrent-finder.com Railways chennaionline
musicmirchi Mininova.org journeymart 123kerela
News Automobile Sports Tech
abp.in carpool.in zeecric.com xboard.us
Zeenews.com indianautomobile vcricket.com technews.in
Bharattimes.com autonagar.com cricinfo.com techmantra.net
newindpress.com
newindpress com cartradeindia.com
cartradeindia com Espn.com
Espn com codersheaven.com
codersheaven com

6. WHY TYROO
Click fraud management -
• Technology wise Click Fraud Management is another big USP
which tyroo offers as compared to other ad networks
– IP Bl k listing
Black li ti
– Multiple clicks on same campaign/publisher within defined time
interval.
– We spend large amount of our technology budgets in Targeting
and Click fraud management technologies

7. Tyroo Premium Network
• Every site in a channel carries a premium with USP of sites. In
bouquet converts into USP for network channel.
• Sold Primarily on CPM due to high traffic quality of publishers
• Channels offered
– News
– Entertainment
– Technology
– Education
– Gaming
– Social Networking
– NRI
– Regional
g

8. Tyroo Performance Network
• Campaigns for
– Increasing searches
– Lead generation
– Profile Acquisitions
• Campaign optimization to maximize ROI.
• Excellent targeting features:
– Demographic
– IP Geographic (City, State and Country-wise)
– Day-part targeting
• Rich Media creative support including pop-ups, interstitials etc
• Live monitoring of campaigns

9. TYROO Targeting
• Tyroo ad network is an advance technology platform which enables
us to do following kind of targeting to have better campaign
performance
– Geo Targeting
• Ability to target specific cities/countries like to IP address
originating from Delhi or Australia
– Contextual Targeting
• Channel Wise Targeting so that each site page is classified
to a channel/category on the basis of content not on the
basis of what publishers classify themselves.
• Day of time targeting eg Loreal wanted to run campaign targeted to
women audience between 10 AM – 6 PM
• Ability to do Frequency Cap which allows to limit # times one ad will
be displayed to single user on the network
• Target user by type of Internet connectivity eg Di l
T b fI ii Dial-up, b db d
broadband
connection

10. CAMPAIGN ASSESSMENT AT TYROO
Regular and Detailed Reporting-
Graphical representation-
representation

11. CREATIVE SPECIFICATIONS
An array of Creative formats We Accept all the 7 standard IAB
Image sizes
to choose from
120X600
• Flash
300X250
• Jpegs/GIFS
120X240
• Text
468X60
• RADS
728X90
160X600
150X150
We recently went live with our text links format, which is getting a great response
format response.
Next in line are video ads..

12. SOME OF TYROO’S ADVERTISING PARTNERS
Auto CG Finance Media Tech Telecom Travel
Hero India Kingfisher
Honda LG Visa Today HP Airtel Airlines
Maruti Reebok Tata AIG TATA Sky Canon Motorola Jet airways
Ford
Fd Pepsi
P i HSBC Hotmail
H t il Microsoft
Mi ft BSNL Indiaresort
I di t
Tata
Motors Wrigleys ICICI IBN Live Samsung Vodafone Yatra.com
GM 7 up Citibank NDTV Fujitsu Travel guru
TVS HDFC Dell Tripmela
Religare

13. Looking forward to work with you..!
Thank You
You..
For Advertising queries, reach us at
sales@tyroo.com