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Converging Trends Impacting Associations (Webinar)
- 1. Converging Trends Impacting Associations
- 2. Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media
- 3. SOCIAL MEDIA Content Marketing Cause Marketing Social Media
- 5. Social Media What: Community, relations, research Old: Word of mouth, networking New: Web-based tools w/o gatekeeper Why: Community-member building
- 9. LinkedIn
- 10. Facebook
- 11. SlideShare
- 12. Twitter
- 13. Social Media as Fundraiser
- 14. CONTENT MARKETING Content Marketing Cause Marketing Social Media
- 15. Content Marketing What: Sharing content NOT selling Old: Controlled, Members Only New: Open to all (w/exceptions) Why? Be filter for members Be thought leader If you don’t someone else will Examples: marketingprofs.com raintoday.com DrakeCo Clients: CLA, DCHA – Tip of Weeks
- 18. CAUSE MARKETING Content Marketing Cause Marketing Social Media
- 19. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Examples: Trees for Troops MO KidsFirst Golden Corral, Applebee’s
- 22. Sam’s, Aquafina & KAB
- 28. Converging Trends Impacting Associations Steve Drake President Drake & Company [email_address] 636/449-5050 Twitter: @stevedrake @causeaholic LinkedIn: Steve Drake SlideShare: Steve Drake Blog: http://blog.drakeco.com Blog: www.causeaholic.com
Notas do Editor
- Rapid growth … even if you don’t use it, you need to check so you know what your member community is doing … Facebook had 150 million users on 1/1/09 … by 2/15/09, it had jumped to 175 million users. They have 80 million active users on line every day. Facebook now – for a fee – will notify people (matching your demographics) to invite them to join your Fan Page.
- From control to democracy … biggest change since printing press invented Is redefining what it means to be a member … So much info, people seeking trusted source to serve as filer If association doesn’t, community will find its own … Example … why didn’t AMA produce marketingprofs.com?? Allows Association and/or DrakeCo to be seen as the “thought leader” … go to group.
- Hope you know about this. FYI … I now have a Twitter account under the name “causeaholic”
- CAUSE: Sam’s + Pepsi – recycled plastic bottles … converted to fleece jackets. Results: 37 million bottles recycled. Sam’s donated $300,000+ to Keep America Beautiful affiliates and schools. Aquafina sales at Sam’s clubs up $50 million. And, the program resulted in 100,000 fleece jackets donated to children in need.
- How do we change? How do we help our clients change? How do we manage the association’s “media portfolio?”