Interior designers and architects have been slow to adopt social media in their marketing, but there is compelling evidence that it is vital to include the major social media sites in the overall marketing plan to stay current and be found on the Internet today.

1. Are You Keeping Up With Are You Keeping Up With Social MediaAre You Social Media Are Are You Social Media Savvy? For more information Connect with me http://www.Twitter.com/GailDoby LinkedIn: http://www.linkedin.com/In/GailDoby Facebook: http://Ez.com/DesignIcons Icons of Interior Design & Architecture Designer Previews December 4, 2009 1

2. Social Media – Does It Make Sense For My Business? Icons of Interior Design & Architecture Designer Previews December 4, 2009 2

3. Icons of Interior Design & Architecture Designer Previews December 4, 2009 3 "If you don't have social media, it's like having an unlisted phone number," said Charlie Wollborg, a partner at Curve Detroit, a marketing strategy and creative design firm in Pontiac.

4. What is Social Media? It’s user-generated content on sites that are a gathering place for like-minded people, friends, family & businesses Icons of Interior Design & Architecture Designer Previews December 4, 2009 4

5. Are You Getting Lost In the Shuffle? 226,099,841 websites as of October 2009 according to Netcraft 252,908,000 Internet Users in North America & 1,733,993,741 Internet Users Globally according to Internet World Stats Consumer behavior is rapidly changing and more people are now using Social Media to stay connected, get connected, find information about companies and people Can prospects find you & your company? Icons of Interior Design & Architecture Designer Previews December 4, 2009 5

6. Internet Milestones Icons of Interior Design & Architecture Designer Previews December 4, 2009 6 2001 – Launch of Wikipedia 2004 – Google's initial public offering 2004 – Launch of Facebook 2006 – Online video revolution led by YouTube 2006 – Facebook open to non-college students 2006 – Launch of Twitter 2007 – Apple's iPhone debuts 2008 – Twitter and Facebook used in the US presidential campaign

7. Consumers Look Online For Information About You Before Calling Consumers who read posts about you are 30% more likely to purchase* 80% of contributors to blogs or social media sites are more likely to purchase Discussions about your brand are already happening* Builds your brand – transparency and progressiveness* Builds a list and a relationship – people want to do business with people they know, like and trust *Coremetrics 2008 Icons of Interior Design & Architecture Designer Previews December 4, 2009 7

8. Who Do You Know That’s Using Social Media? Icons of Interior Design & Architecture Designer Previews December 4, 2009 8

9. Why Should I Use Social Media? 50% of all online time is spent with Social Media (Credit Suisse) Online Social Media time now surpasses email and is fastest growing online sector (Nielsen Online) Fastest growing by age? 35 – 64 (Pew Internet December 2008) Inc. 500 companies – almost 50% now use Social Media (UMASSD Center for Market Research) Over 50% of Marketers will be using Social Media in 2010 (Center for Media Research) 51% of businesses said blogs most useful, 48% social media, RSS feeds 45% (McKinsey Quarterly’s “Global Survey”) 75% of marketers plan to increase social media use in 2010 (Unisfair) Icons of Interior Design & Architecture Designer Previews December 4, 2009 9

10. What Can Social Media Do For Me? Build loyal followers Start a conversation Find employees Generate web traffic Humanize your company Do market research Media relations Promote products Get feedback Get leads Get new product ideas Increase your visibility in the search engines…and that leads to more business Icons of Interior Design & Architecture Designer Previews December 4, 2009 10

11. Social Media ROI Dell Computer - $3 million of products sold as a result of Twitter Our results – increased our list by 33% in one month due to Twitter and Facebook, 6 media interviews, one speaking engagement, 5 figures in sales attributable to Social Media Icons of Interior Design & Architecture Designer Previews December 4, 2009 11

12. Isn’t for Kids? 325 Million + people are on Facebook – doubled from January – September 2009 The fastest growing demographic is 35+ 99.6 Million people visit each month 10 Million users follow Fan Pages each day 2 Billion photos uploaded to Facebook each month 14 Million videos uploaded each month 29% of users earn more than $100,000+/year 50% of active users log on to Facebook in any given day 33% of users are over 35 65 Million active users access Facebook from their mobile devices http://www.Facebook.com/statistics Icons of Interior Design & Architecture Designer Previews December 4, 2009 12

13. Facebook Fan Pages 5,100 Fan Pages are public and indexed by Google Can include links to your website and blog Can link to all social media sites that you belong to and update your messages When you post, it also posts on your follower’s pages and makes it viral Icons of Interior Design & Architecture Designer Previews December 4, 2009 13

14. Twitter Is Weird…Or Is It? 27 million people visitTwittermonthly 25% of users earn more than $100,000+/year 45% of users are over 35 Even celebrities use Twitter Oprah has 2,698,039 followers Corporations like Starbucks, Dell Computers, Architectural Digest, and Interior Design Magazine use Twitter Icons of Interior Design & Architecture Designer Previews December 4, 2009 14

15. What Is Twitter? It’s a micro blog – 140 characters of text, videos, links, photos, audios and content Each page is indexed in Google You can drive traffic to your website, blog, Facebook Fan Page, event or other information you want to share with your followers Icons of Interior Design & Architecture Designer Previews December 4, 2009 15

16. LinkedIn 39% of LinkedIn users earn over $100,000 per year 78% of LinkedIn users are over35 LinkedIn is a professional network and is a great way to connect with : C-Level executives of corporations (67,891) Furniture manufacturers (3,939) (61,692 Members) Potential employees or outsourcing candidates Research the competition (17,104) Get answers to questions Icons of Interior Design & Architecture Designer Previews December 4, 2009 16

17. YouTube 79.7 million people visit YouTube each month 43.4% of YouTube visitors are over 35 75 billion video streams will be viewed this year 27% of YouTube visitors earn over $100,000 Icons of Interior Design & Architecture Designer Previews December 4, 2009 17

18. “Got Blog?”You Do Have One…Don’t You? This is one of the first steps to take when beginning your Social Media Marketing Strategy – it is the central hub for your strategy Register a new domain with keywords www.NewYorkCityInteriorDesignerJaneDoe.com Connect your blog to your website Connect your blog to your Social Media sites Post on a consistent schedule Videos, audios, pictures and brief content 300 – 500 words Icons of Interior Design & Architecture Designer Previews December 4, 2009 18

19. 10 Reasons For Avoiding Social Media I don’t like technology It’s confusing…I don’t know where to start I’m afraid it will take too much time I don’t know if there will be a Return on Investment I’m working alone and don’t have the time to do it myself It doesn’t it seem as if it isn’t appropriate for someone who is a high-end designer I only have a website, and that hasn’t been updated in a long time I’m too busy I don’t want to take the time to learn how to do it It’s overwhelming and scary Icons of Interior Design & Architecture Designer Previews December 4, 2009 19

20. 10 Reasons To Use Social Media Be cutting-edge Social Media listings are free Connect with the media online for both online and offline coverage Build your brand visibility - with magazines struggling to stay afloat, does it make sense to have an alternate strategy? Yes! Find joint venture partners Build your list with prospective clients The survey found that 48% of those who came into contact with a brand name on Twitter went on to searchfor additional information on search engines compared to 34% on other social networks, which to be clear, is also an impressive number. (Performics and ROI Research) Sell more products Go global Get more clients Icons of Interior Design & Architecture Designer Previews December 4, 2009 20

21. Icons of Interior Design & Architecture Designer Previews December 4, 2009 21 As Fred Wilson observed, “I can’t remember who said it but at least I remember what was said: The three current big megatrends in the web/tech sector are mobile, social, and real-time. I like to think of this as the golden triangle….the iPhone is the poster child of mobile. Facebook is the poster child of social. Twitter is the poster child of real-time. But it is what happens inside the golden triangle that is really interesting to me.”

22. “Within a few years, a company that doesn’t engage in this sort of activity (Social Media) will look dated” Charlene Lee & Josh Bernoff – Authors of Groundswell – Winning in a World Transformed by Social Technologies Icons of Interior Design & Architecture Designer Previews December 4, 2009 22

23. What Is The Reason for Social Media’s Explosive Growth? Connection with people It’s fun It makes everyone more accessible Transforms relationships Levels the playing field Allows everyone to have a unique global brand Icons of Interior Design & Architecture Designer Previews December 4, 2009 23

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25. It’s Time To Develop Your Multi-Media Strategy Mobile websites and mobile marketing Blog Talk Radio – Podcasting Social Bookmarking Search Engine Optimization – SEO Online Press Releases Pay Per Click – Social Media sites and Google Adwords Social Networking Sites – Decorati and Ava Living Icons of Interior Design & Architecture Designer Previews December 4, 2009 25

26. Should You Host Your Own TV Show? Icons of Interior Design & Architecture Designer Previews December 4, 2009 26

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30. Are You Keeping Up With Are You Keeping Up With Social MediaAre You Social Media Are Are You Social Media Savvy? For more information Connect with me http://www.Twitter.com/GailDoby LinkedIn: http://www.linkedin.com/In/GailDoby Facebook: http://Ez.com/DesignIcons Icons of Interior Design & Architecture Designer Previews December 4, 2009 30