New Zealand perspective of changing media consumption, online marketing and behaviour trends and their impact on cinema and film marketing.

1. The Next Wave of Online TrendsMedia Consumption, Video & Social MediaLee WilliamsBossanova.co.nzSilverlinemedia.tv

2. Internet Access over Time More time, more spending Approximately 45% of the population shop online NZ$738 million online Christmas 2008 Q4, a massive increase from $438m the previous Christmas. Source: Nielsen Online Retail Monitor Avg. weekly usage is over 13 hours 87% have access to the Internet 61% of people home broadband Source: Nielsen Panorama Survey (January - December 2008) Base for Access to Internet: All people 10+ (3,645,000) Base for Access to Broadband: People with Internet access from home (2,711,000)

3. Media Consumption / Spending Advertising is following the consumption change Online 8.3% of all adspend in 2008* Online to exceed 10%, $200m for 2009 ** NZ Online exceeds billboard, cinema, likely to overtake magazines 2010 Traditional mediums losing audience / closing 1 in 2 US Newspapers closed Source *ASA Annual Advertising Report 2008 ** IAB PWC Quarterly Report Q2 2009 ***NZTBC http://nztbc.co.nz/news/story.html?story_100809.inc

4. People Are into Video / Social Watching video online and social media both more popular than email. Getting close to search!

5. Film Goers Research Online

6. Online Video

8. August 09, Americans watched 21 bn videos online.

9. NZ Nielsen research reports 68% of kiwis watch online video

10. Fasted growing advertising medium in most world markets*

11. Hulu now number 2 video site*Interactive Advertising Bureau (IAB), Forrester, and Emarketer

12. Social Media Social Mediahttp://www.youtube.com/user/Socialnomics09

13. Social Media Social media is everywhere in every market with every demographic Review sites Social media sites Video sites Chatter Editorial commenting Sharing ‘People have a voice’ – open or anomonyous – their opinion counts From Voyeurs to Voices

14. Social Media Reality This is the modern form of Word of Mouth marketing Fanclubs The ‘Customer Database’ Your audience is simply less likely to be viewing your traditional media marketing. reading your email or newsletters. Increasingly likely to be following you on Twitter, Facebook, Blog feed, Larry King has more Twitter followers than US CNN viewers of his show.

15. Social Media & Movies Success Paranormal Activity Social media led Filmriot ‘Demand It’ http://twitter.com/tweetyourscream

16. Social Media - Wine EXAMPLES #2 In the number two slot is Teusner Wine (Barossa, Australia) with 4828 followers, a ratio of .91, and 1536 tweets Locally Bird Wines 1000+followers www.twitter.com/birdwines What to Tweet ? Winery News = Top choice at 97.1% New Product releases = 67.6% Harvest news = 61.8% Wine Industry News = 58.8% Awards = 50% Tasting Notes = 47.1% Blog = 47.1% Questions of the Day = 11.8% New varietals = 26.5% Other = 44.1% Source : Viralvines.com 34 of the top 50 Vineyard Twitters – Aug 09 WHY It has driven more business to our website = 64.3% It has helped to drive incremental sales of our products in our tasting room = 35.7% It has helped to drive incremental sales of our products in retail outlets and/or restaurants = 46.4%

17. Summary NEW level of Internet is here, ad dollars are following. Media consumption is dramatically changing Internet Video fastest growing part of the internet Social media becoming ubiquitous communication tool Adapting your communications and marketing mix to get competitive advantage