1. DANYS SOLUTIONS

3. Global Expansion

4. Jim Balsillie & Mike Lazaridis

5. First RIMProduct 1992

6. Blackberry Product Line

8. Majority of Blackberry users are aged 35-44, in Business and Career orientated environments Research in Motion is currently trying to penetrate the markets of 25-34 and 18-24

11. -targeting younger generations

12. Other Potential Target Markets

14. “PC Magazine Editor’s Choice Award” “LAPTOP Magazine Editors’ Choice Award” “GSMA Chairman’s Award” “GSMA’s Best Mobile Technology Breakthrough Award”

18. Quarterly Report 2008 + 2009

19. Product Life Cycle

24. Blackberry X-Berry™Controller Pressure Sensitive buttons Connects the handset to the console Joystick Joystick 8-way directional pad

25. X-Berry Gaming Joystick 8-way directional control pad X-Link™ button that automatically connects the handset to the nearest Xbox™ Console Memory Card Reader - insert games, movies, T.V shows or music Stores gaming profiles, stats and images

26. High Resolution Screen X-Link™ button to connect to multiplayer Blackberry X-Berry™Handheld Gaming

28. Blackberry X-Berry™ Features Wireless internet 4 Megapixel Camera w/ Flash Bluetooth, Infrared Wireless Headphones HTML Browser MMS Memory Card Slot

29. Increase Memory Along with the standard 8GB built-in memory, purchase extra cards to boost the memory capacity up to 16GB

30. Blackberry X-Berry™ Features Multi-functional – Can act as both a wireless Xbox™ controller, as well as a handheld gaming device Wireless internet 4Megapixel Camera w/ Flash Bluetooth, Infrared Wireless Headphones HTML Browser MMS Memory Card Slot

31. Connectivity High speed internet through your service provider. Wireless Internet (WiFi) or 3G Wireless from your service provider. Data displayed on 4 inch, colour rich, HTML web browser.

32. Blackberry X-Berry™ Features Wireless internet 4 Megapixel Camera w/ Flash Bluetooth, Infrared Wireless Headphones HTML Browser MMS Memory Card Slot

33. Built-In Canon™ Digital Camera Incorporated 4 Mega Pixel Canon™ Camera with 10x zoom and integrated flash.

34. Blackberry X-Berry™ Features Wireless internet 4 Megapixel Camera w/ Flash Bluetooth, Infrared Wireless Headphones HTML Browser MMS Memory Card Slot – increase the memory (extra space for media etc.)

35. Wireless Headphones Listen to audio freely, without the need for annoying wires

36. Blackberry X-Berry™ “Revolutionary” - “…greatest Smartphone out” - “Everyone should own one!” - “…Beats the Iphone hands down” -

38. Product Based Alternative 2: Research and Development of Apps

40. Develpe more apps Develop more Apps

41. Set Up and Create an App Team Harvard Business School

42. New Programmers Interface Thats Simpler

43. Number of Apps

44. New Battery Iphone Developers Can become BB Developers

45. Blackberry is #1. Its way easier for me to build apps now. IPHONE SUCKS

46. Focus app building toward gamers

47. Partner with Video game companies

48. Offer Free BB developer courses

49. Make Apps easy and functional for all ages And soon everyone will have a Blackberry and be making Apps

50. These Apps make my blackberry even better. GO buy one

51. The AMD Key 35% less energy usage. Lightning quick data transfer rate.

52. Introducing the worlds firstScattercam. The Blackberry Bud Totally mobile wireless streaming. Waterproof Magnetic Motion activated mode

53. SECURITY ALERT SECURITY ALERT REC 911 DISMISS

54. Workplace Security

55. Blackberry Bud.

56. TOP SECRET

57. Product Launch LIEPZIG GAME CONVENTION 2010

59. Retail Partners

61. VS

62. VS

65. Competitive Pricing

66. Competitive Pricing

71. Coordinate product leak with any competing product launch.