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Rajnikanth

Management & Marketing Mantra
Rajni and Management
Management & Marketing Mantras
              from

     the punch dialogue of

     Super Star Rajnikanth
Rajni and Management
 Rajni’s punch:
 “ Khanna naan yosikama sollrathile,
 sollittu yosikrithile’

 Management Lesson:
 Planning is absolutely important and
 having planned there is no need for any
 re confirmation in the attainment of the
 objective.
Rajni and Management
Rajni’s Dialogue ( in 16 vayathinile )
 “ Ithu eppadi iruku”

Management Mantra:
 Getting the opinion of the downline is
  very important for any top
  management. This makes an
  organisation very democratic”
Rajni and Management

Rajni’s punch: ( in Dharmathin Thalaivan)
 “ Nan thatti kaetpaen, aana, kotti
  kudupaen”
Management mantra:
 The top management can demand and at
  the same time reward probably thru
  Incentives and ESOPs.
Rajni and Management
Rajni’s Punch: ( in Arunachalam )
 “Sollraan, seiraan”

Management Mantra:
 These two words just are good enough to
  understand the importance of Delegation
  and Implementation….both are very
  important to any professionally managed
  company.
Rajni and Management
Rajni’s Punch: ( In Baasha )
 “ Naan oru thadavai sonna, nooru vaati sonna mathuri “


This is a peculiar statement which may even put Peter Drucker
   to feel small.

Management Mantra:
 In less than 10 words, he narrates the importance of proper
  communication skills and listening skills. There should
  always be clarity and authority in what the management
  says and the there should be no room for any
  misinterpretation. Also if the listening skill is well
  established, we can avoid waste of time and efforts in
  communicating the same subject thru phone, mails, memos
  etc..
Rajni and Management
Rajni’s punch: ( in Baba )
 “ Naan lateaa vandalum, latestaa varuven”

Management Mantra:
 Even if there is delay in rolling out a product
  or service, we need to ensure that we deploy
  the latest methods and technology.
 This is important to all industries.
Rajni and Management
Rajni’s Punch: ( in Baba )
 “ Asantha adikirathu unga style. Asarama
  adikirathu Baba style”
Management Mantra:
 “ It is very important to be pro active than
  reactive. This is particularly important for
  Telecom and Credit card companies. You need
  to be launching pleasant surprises to the
  consumers before the competitor knows about
  them.
Rajni and Management

Rajni’s Punch: ( in Padaiyappa)
 “en vazhi thanee vazhi”

Management mantra:
 “ You need to be different to succeed.
  Don’t choose a me too line of
  business.
Rajni and Management
Rajni’s Punch: ( in Engeyo kaeta kural )
 “ Kai alavu kasu iruntha athu namma kappathum,
  athuve kazuthu iruntha atha namma kappathunum”

Management Lesson:
 Here he clearly talks about treasury operations and
  wealth management services. The management
  should focus on their core business. Investment advice
  should be left to the wealth management companies or
  experts.
 In fact Mutual Funds should use this punch to multiply
  their clientele.
Rajni and Management
Rajni’s Punch: ( in Baba )
 Baba counting starts now 1,2,3,…

Management mantra:
 Here he just narrates the importance of
  timelines….

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Rajni and management

  • 2. Rajni and Management Management & Marketing Mantras from the punch dialogue of Super Star Rajnikanth
  • 3. Rajni and Management Rajni’s punch:  “ Khanna naan yosikama sollrathile, sollittu yosikrithile’ Management Lesson:  Planning is absolutely important and having planned there is no need for any re confirmation in the attainment of the objective.
  • 4. Rajni and Management Rajni’s Dialogue ( in 16 vayathinile )  “ Ithu eppadi iruku” Management Mantra:  Getting the opinion of the downline is very important for any top management. This makes an organisation very democratic”
  • 5. Rajni and Management Rajni’s punch: ( in Dharmathin Thalaivan)  “ Nan thatti kaetpaen, aana, kotti kudupaen” Management mantra:  The top management can demand and at the same time reward probably thru Incentives and ESOPs.
  • 6. Rajni and Management Rajni’s Punch: ( in Arunachalam )  “Sollraan, seiraan” Management Mantra:  These two words just are good enough to understand the importance of Delegation and Implementation….both are very important to any professionally managed company.
  • 7. Rajni and Management Rajni’s Punch: ( In Baasha )  “ Naan oru thadavai sonna, nooru vaati sonna mathuri “ This is a peculiar statement which may even put Peter Drucker to feel small. Management Mantra:  In less than 10 words, he narrates the importance of proper communication skills and listening skills. There should always be clarity and authority in what the management says and the there should be no room for any misinterpretation. Also if the listening skill is well established, we can avoid waste of time and efforts in communicating the same subject thru phone, mails, memos etc..
  • 8. Rajni and Management Rajni’s punch: ( in Baba )  “ Naan lateaa vandalum, latestaa varuven” Management Mantra:  Even if there is delay in rolling out a product or service, we need to ensure that we deploy the latest methods and technology.  This is important to all industries.
  • 9. Rajni and Management Rajni’s Punch: ( in Baba )  “ Asantha adikirathu unga style. Asarama adikirathu Baba style” Management Mantra:  “ It is very important to be pro active than reactive. This is particularly important for Telecom and Credit card companies. You need to be launching pleasant surprises to the consumers before the competitor knows about them.
  • 10. Rajni and Management Rajni’s Punch: ( in Padaiyappa)  “en vazhi thanee vazhi” Management mantra:  “ You need to be different to succeed. Don’t choose a me too line of business.
  • 11. Rajni and Management Rajni’s Punch: ( in Engeyo kaeta kural )  “ Kai alavu kasu iruntha athu namma kappathum, athuve kazuthu iruntha atha namma kappathunum” Management Lesson:  Here he clearly talks about treasury operations and wealth management services. The management should focus on their core business. Investment advice should be left to the wealth management companies or experts.  In fact Mutual Funds should use this punch to multiply their clientele.
  • 12. Rajni and Management Rajni’s Punch: ( in Baba )  Baba counting starts now 1,2,3,… Management mantra:  Here he just narrates the importance of timelines….