1. GlanceoveraiPhone
:아이폰엿보기
이인석
www.lisky.net
@inska
inska@lisky.net

2. 차례
Inside
Outside

3. 1.InsideofiPhoneSystem

4. InsideofiPhoneSystem
•
• Mac OSX iPhone OS 3.0
•

5. 1)SystemofiPhone
• Core OS Layer
– , , ,
• Core Services Layer
– , ,
• Media Layer
– OpenAL, Audio, Video, , Quartz, OpenGL ES
• Cocoa Touch Layer
– , , ,

6. 2)MacOSXandiPhoneOS3.0
• Mac OS X
– BSD
– Darwkin Kernel : Open Source POSIX
– NeXSTEP
–
• iPhone OS : Mac OS X (10.5)
– Mac OS X (10.5)
– ARM
– X86 PowerPC Mac App .

7. 3)AppStore
• 2008 7 , iTunes Update
• 2010 1 , 30
• 77 , 20 , 10
•
•
– App Store ?
• YES24
– App ?

8. #1컴투스사례
•
–
• iPod Touch/iPhone
Platform ?
• Crazy Hotdogs : $4.99
– 4800
• : 3000
– 2500
• App Store -

9. #2YES24사례(WebMobileCommerce)
• YES24
–
– 3600 /
– 100 /
– 40 /
• YES 24 iPhone App
– iPhone App 300 /
– - Web ?

10. IssuesforInsideofiPhone
• Apple Open ?
• App Store iPhone App Model ?
• , iPhone Platform
, Android Platform ?
• - App SI App

11. 2.OutsideofiPhoneSystem

12. OutsideofiPhoneSystem
•
•
•

13. 1)UsabilityofiPhone
•
–
–
• ?
–
– ,
• SAMSUNG Blackjack Apple iPhone 3GS
– 20 , iPhone 95
– Windows Mobile 5.0 iPhone OS 3.0
– ?

14. iPhone사용자들의이전단말비율

15. 2)InfluenceofiPhone
•
– Windows Mobile, iPhone OS, Android 3
– Symbian Blackberry
• iPhone iPod Touch
–
• iTunes -
• iPod, iPod Touch, iPhone, iPad

16. 주요모바일플랫폼
• Windows Mobile / CE
– Embeded
–
• iPhone
– 1
– UI/UX
• Nokia
–
–
• Android
– Google
– Google

17. 지역별모바일OS점유율

18. 플랫폼별점유율변화-2009년2Q-2010년1Q

19. MobileOS비율-유효숫자

20. 플랫폼별스마트폰모바일브라우징이용비중

21. iPhone-한국모바일시장에미친영향
• iPhone
– KT Data 122
–
•
– ,
– , ,
– , iKorway, iNeedCoffee
•
– Daum, Naver
–
–

22. DaumMobile사례#1

23. DaumMobile사례#2

24. 3)ChancesofiPhone
•
– 70 : 30 Apple
• - App Store
–
• “ ”
– , ,

25. IssuesforOutsideofiPhone
• Windows Phone 7 iPhone ?
• App Store ?
• App Store ?
• App Store ?
• iPad iPhone ?

26. 감사합니다
이인석
www.lisky.net
@inska
inska@lisky.net