This document provides an agenda and overview for a workshop on developing Flash applications for mobile and devices. The workshop will cover topics like Flash development on mobile platforms, using device APIs with Flash CS5 and Device Central, and tips for mobile development with Adobe AIR. It includes schedules, speaker bios, and introductions to key concepts in mobile and device development with Flash like supported platforms, tools, and runtimes. Hands-on sessions are scheduled to demonstrate using device APIs and developing with the AIR SDK.

3. Do you have Adobe CS5?
REQUIREMENTS FOR HANDS-ON:
Flash CS5, Flash Builder CS5, Adobe
Device Central
WE HAVE CS5 TRIALS ON DVD

4. FLASH
on Mobile and Devices
Thursday, May 13th, 9:00 am - 5:00 pm FATC Workshop

5. Next Generation “Flash Mobilers”
SNAP PHOTO!
FATC 2010 - Flash Mobile Developers (YOU!)

6. Introductions

7. Today’s Schedule
Time Speaker Topic
Flash Development on
9:00 am - 10:15 am Scott Janousek Mobile and Devices (Overview)
Using Device APIs with Flash CS5
10:30 am - 11:45 am Max Antinori and Device Central (Hands-on)
12:00 pm - 1:45 pm Lunch (not catered)
Tips for Mobile Development
2:00 pm - 3:15 pm Veronique Brossier with AIR (Overview)
Chuck Freedman & A litl SDK for Flash and Flex
3:30 pm - 5:00 pm
Kathryn Rotondo (Hands-on)

8. Scott Janousek
9:00 am - 10:15 am
Flash Development
on Mobile and Devices

9. Max Antinori
10:30 am - 11:45 am
Using Device APIs with Flash
and Adobe Device Central
(Hands-on)

10. Lunch
12:00 pm - 1:45 pm
LUNCH

11. Veronique Brossier
2:00 pm - 3:15 pm
Tips for Mobile Development using
Adobe AIR

12. Chuck Freedman & Kathryn Rotondo
3:30 pm - 5:00 pm
A litl SDK for Flash and Flex
(Hands-on)

13. FATC Sessions on Mobile
Development on Multiple Devices
Weyert De Boer
Fri, May 14th 11:00 am - 11:50 am
Devices with Flash
Panel - Lee Brimelow, Thomas Joos, Scott Janousek
Moderator: Chuck Freedman
Sat, May 15th 3:00 pm - 3:50 pm
Brass Monkey - Seriously Fun Control
Mr. Chris Allen
Sun, May 16th, 4:00 pm - 4:50 pm

14. Audience Polling
Flash Professionals?
Designers?
Developers?
Mobile (or Device) Developers?
Flash Lite or Flash Mobile devs?

15. FLASH DEVELOPMENT
ON MOBILE AND
DEVICES
with Scott Janousek

16. Kick’in
Old Sckool

17. 1st Flash Mobile App
My First Mobile Application
Mobile Conference Guide
FITC 2005 (Flash Conference in Toronto)
Flash Lite 1.1 (UI) + MySQL + PHP (backend)
How many people used? 5 out of 500 = 1%
Flash Lite 1.1 Mobile Guide
No “App Stores” then (circa 2005)

18. Early Experiments (Flash Lite)

19. Flash Mobile circa 2007
Adobe MAX 2007 (?) - Flash Mobile Developers (Hard Core Flash Lite adopters)

20. Books
Foundation Flash for Mobile Devices
(2006, Friends of ED)
www. ashmobilebook.com
AdvancED Flash on Devices: Mobile
Development with Flash Lite and Flash 10
(2009, Friends of ED/Apress)
advancED. ashmobilebook.com

21. Preso history (2005 - 2009)
http://www.slideshare.net/scottjanousek

22. Newer Flash Experiences
Sample Flash Mobile screensavers, games, applications ...

23. Mobile &
Device
Landscape

24. What’s in your pocket?
Have an iPhone?
Have a Nokia?
Have an Android device? BlackBerry?
Have OTHER portable and mobile devices?
How many people have > 1 mobile device?

25. Mobile Terminology
OEMs = Original Equipment Manufacturers
Carriers/Operators = Phone companies
Content = (Mobile) “Apps”, games, other media
Gardens (open/closed) = Content Ecosystems
Fragmentation = inconsistencies across devices, platforms, software, etc.
Handsets = SmartPhones/Mobile Phones
App = (Mobile) Software Application
Emulators = Mobile Testing Software
Target(s) = Devices and/or platforms you work under

26. Mobile Ecosystem Chain
Handset and Device Manufacturers (OEMs)
Design, and construct the devices and handsets
Operators
Distribute content, manage service for subscribers
Aggregators
Collect content and distribute it (via operators)
Subscribers
Purchase handsets, make calls, access data, etc.
Content Providers/Developers
Create mobile content (games, applications, etc)
Product /Service Companies
Adobe for instance

27. Mobile Computing Devices
NetBooks and UMPC type devices
PDAs and Mobile Internet Devices (MIDs = Nokia N810)
Portable Media Players (PMPs = iPod Touch, iRiver, etc)
Feature Phones (aka “Cell Phones”)
SmartPhones (e.g. iPhone)
“SuperPhones” (e.g. Google Nexus One)
Tablets (iPad, Google Tablet*, HP Tablet )

28. Mobile &
Device
Platform
Wars

29. Native vs. Web
vs.

30. Native

31. Web

32. “White Elephant in the Room”

33. Adobe and Apple

34. 3.3.1
3.3.1 — Applications may only use
Documented APIs in the manner prescribed by
Apple and must not use or call any private
APIs. Applications must be originally written
in Objective-C, C, C++, or JavaScript as
executed by the iPhone OS WebKit engine, and
only code written in C, C++, and Objective-C
may compile and directly link against the
Documented APIs (e.g., Applications that link
to Documented APIs through an intermediary
translation or compatibility layer or tool are
prohibited).

35. Steve’s Opinions on Flash

36. “Smoke Screen”?

37. Open vs. Closed Ecosystems

38. Mobile &
Device
Landscape

39. Pre-iPhone Era

40. iPhone Era (“App for that”)

41. Lots of OEMS making devices

42. Android

43. iPhone

44. RIM/BlackBerry

45. Windows Phone 7 *
* “Holiday 2010” estimated launch

46. webOS

47. Symbian

48. Mobile App Ecosystems
Apple iPhone AppStore Windows Mobile Marketplace* Nokia OVI Store
BlackBerry AppWorld
Palm App Catalog Android Marketplace

49. Flash
Device-ology

50. “Flash Brings the Web to Life”

51. Flash Desktop Experiences
Widgets! Consumer" Business"
Advertising" Tools" Apps"
Social"
Video" Games"
Apps"

52. Flash is Pervasive
of Internet-enabled PC’s in the of Alexa top 100 websites are of all video
world run Flash using Flash on the web
is Flash
87% of Internet connected PCs 200 million AIR
worldwide have installed installs and growing
Flash Player 10

53. MultiScreen Experiences
Web content & applications Standalone Applications

54. Some Target Markets
Portables
Non-Portables Embedded
& Mobile

55. Po
2001
ck
et
PC
Fla
sh
4
2002
Po
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et
PC
Fla
sh
5
2003
* Whole 3.3.1 and Adobe/Apple spat = :(
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2004
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Fla 6
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F l a Ca
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Flash MX 2004
Li
2005
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2006
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Adobe CS3
sh m
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2001-2010
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Device Central CS3
PC
2007
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2008
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Device Central CS4
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Flash Evolution on Devices
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2010
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OSP creation date?
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4.
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56. Adobe MAX 2009

57. Adobe’s Device Philosophy
Adobe likes to say “Write
Once, Run Everywhere ...
to me, it’s more Write
Once, (tweak) Deploy To
Many.”

58. Open Screen Project
Singular experience, Multiple devices
Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.

59. Open Screen Project
Open Screen Project partners span the entire value chain
Chipset vendors > OEMs > Operators > Brands & Content Providers

60. OSP Partners

61. Flash on
Devices

62. Classi cations
Portables Non-Portables

63. “Super Phones”
Google Nexus One (Android)
Palm Pre (webOS)
Motorola DROID (Android)
... and more

64. Google Nexus One

65. Android (Motorola DROID)

66. webOS (Palm Pre)

67. Tablets
JooJoo (Browser support)
Dell Tablet
Google Tablet (Android = AIR & Browser)
HP Slate (Probably retooled for webOS)
... and more

68. The JooJoo

69. NVIDIA Tegra

70. HP Slate

71. Dell Tablet

72. “G-Tablet”

73. Is this the G-Tablet Prototype?
Web 2.0 Conference 2010 (San Francisco)

74. Other recent Flash Devices
litl
Chumby, Sony Dash, Open Peak
QNX Car (still evolving, it’s a “kit”)
Vizio Internet TV, Boxee
Light Touch
... and more

75. litl

76. Chumby

77. Sony DASH

78. QNX Car

79. Vizio Internet TVs
add bullet points about
device?

80. Open Peak

81. Boxee

82. Light Touch

83. Flash Device “Verticals”
User Interface Web Applications
Data Services
/Personalization (Games, Social Media,
Financial, etc)

84. Flash Mobile/Device Platform
DEVICES
19 out of 20 OEMs supporting Flash
Runtimes Tools
Flash Lite 1.x/2.x/3.x/4.x Adobe Creative Suite 5
Flash 10.1 Flash CS5
Device Central CS5
Adobe Mobile Products & Services
Flash Lite for Digital Home *
photoshop for mobile ...
other products and
* For OEMs only ser vices???

85. The Flash Platform
Tools to Design & Develop Framework Clients Servers
Adobe Flash Adobe Flash Adobe Flash Adobe Adobe Flash Adobe AIR Adobe Flash BlazeDS
CS4 Professional Catalyst Builder Flex Player Media Server Data Services
Family

86. Flash
Runtimes

87. Flash on Devices (Basics)
.swf = Flash Content
. v = Flash Video
Flash Lite 1.x/2.x/3.x/4.x
Flash 10.1
Supported Device Platforms = Dozens of OEMS

88. .SWF

89. Packaging Flash Device Content
.SWF
.APK (Android)
.IPA (iPhone)
.NFL (Nokia S40)
.SIS (S60)
.CAB (Windows Mobile)
.WGZ (Nokia widgets)
... and more

90. Flash Device Player Evolution
2010 - 201x ... Flash 10.1 & Flash Lite 4
2008 - 2010 ... Flash Lite 3.x
2006 - 2007 ... Flash Lite 2.x
2004 - 2005 ... Flash Lite 1.x
< 2004 ... Pocket PC Flash era

91. Flash Lite vs. Flash 10.1
Flash Lite is an optimized Flash Player for
Mobile & Devices (1.x/2.x/3.x)
Flash 10.1 (coming soon) is for top-tier
Mobile and other Devices

92. Flash Lite 3.x
Essentially working with “Flash 8"
Development = ActionScript 2.0
Features over Flash Lite 3.0
Improved Web Browsing, 91% of top 500 internet sites.
Flash 9 (AS2 only) support
Local Connection / HTML Text / GetURL_target / CSS support / WMode
H.264 support * / Improved video support (smoothing, seek)
Improved memory handling for images
MP3 Streaming support **
Linux Reference port
* Requires OEM porting to chipset. ** Requires licensing from MPEG.

93. Flash Lite 4.0
AS 3.0 support
Development = ActionScript 3.0
Meant for OEMs to use

94. Flash 10.1
Adobe likes to call it “Full” Flash Player
1st Targets = webOS, Android
Features (over Flash Lite)
Enhanced Performance (87% Screen Orientation
on rendering*) support
Reduced Memory Consumption Mobile Input Models
(55% improvement*) HTTP Streaming support
Multitouch Gesture support ActionScript 3 support!
Accelerometer support

95. Supported 10.1 Platforms
Flash 10.1 is expected in 2010
First (Mobile) Device Platforms to adopt:
webOS
Android
... other OEMS soon (e.g. RIM)

96. Device
APIs

97. Old Device APIs (Flash Lite)
fscommand2( “fullscreen”, true );
fscommand2( “setQuality”, “high” );
etc.

98. New Device APIs (AS 3.0)
Now with Flash Player 10.1 and AS 3.0
Geolocation
Multitouch
Accelerometer
Screen orientation
and more ...

99. In Browser (Flash Player)

100. In/Out of Browser (Flex)
Adobe Flex for Mobile = Code Name “Slider”
3rd party product

101. Out of Browser (AIR)

102. Google i/o Conference
Public Betas likely?

103. Adobe
Tooling

104. Creation Tooling
Adobe Adobe Adobe Adobe
Photoshop Illustrator Fireworks Flash

105. Typical Work ow
Deploy
Test
Develop
Design

106. Adobe Flash

107. Adobe Device Central
Adobe Device Central

108. Adobe Device Central

109. Flash Builder

110. Outro

111. Mobile Monday Brooklyn

112. AdvancED: Flash on Devices
books?

113. Contact Info
scott@scottjanousek.com
twitter: scottjanousek
scottjanousek@hookenmobile.com
twitter: hookenmobile

114. Links
ashmobile.scottjanousek.com
advancED. ashmobilebook.com
www.adobe.com/mobile
www.adobe.com/go/4it
www. ashmobileblog.com
www.openscreenproject.org

115. Next Up
15 min break, then ...
MAX ANTINORI