3. Ground Rules
• Engage
• Participate
• Blackberry and mobile phone on
vibrate or off
• “Parking lot”
• Have fun!
3
4. Content
1. Introduction
2. Welcome Me & Find Out Why I’m
Here
3. Help Me Find the Best Solution
4. Exceed My Expectations
5. Pulling It All Together
10. In THE SHACK – Welcome Me
Click on black box below to begin and pause video.
11. Greet ‘em All
• ½ Shack sales associates & ½ Shack customers
• Associates: greet each customer & ask why
they’re here
– Write down why they’re here
• Customers: share what came in for when asked
– Rate the greeting on scale of 1-5
• 1 = dog meat
• 3 = human
• 5 = king/queen
12. Welcome Me Keys
• Be accessible
– On the floor
– Away from counter
– 10 feet/10 seconds
• Warmly welcome
– Smile
– Make eye contact
– Give your name
13. Welcome Situations
• Ready to greet
• Busy with a customer
• Busy on the phone
• Busy with other tasks (paperwork,
stocking, etc.)
• Group greet
15. In THE SHACK – Help Me
Click on black box below to begin and pause video.
16. Open/Closed Questions
• What brings you in the store?
• Who is your wireless phone provider?
• What features are important to you in a wireless
phone?
• Do you want the protection plan on your new MP3
player?
• What kind of activities will you be doing with your
MP3 player?
• Do you currently own a camera?
• How will you be using the camera?
17. In THE SHACK – Open-ended
Click on black box below to begin and pause video.
25. Transition to Wireless:
Importance
Customers
Many customers are eligible for upgrades or need wireless service.
• Let customers know about our new direction with focus on wireless
and mobility.
– Establish The Shack as the place for wireless needs.
– Plant a seed for future business.
You
• Create opportunities to earn more compensation.
26. In THE SHACK – Importance of Wireless to
You
Click on black box below to begin and pause video.
27. Transition to Wireless
• When is the right time?
– Generally after meeting initial need
• Do I need a clue to transition?
– Don’t miss a clue, but sometimes customers
might not know The Shack can help, or may
not have need top of mind
• How do I make the transition?
– Look for linkages from other products; just ask
28. In THE SHACK – Transition to Wireless
Click on black box below to begin and pause video.
29. Activity: Transition to Wireless
• MP3 Player
• Flat screen TV
• Camera
• Cordless phone
• Batteries
• GPS
35. Collect Customer Data
Who is their current wireless provider?
How long have they had their phone?
How many active lines do they have on their account?
Who else in their family needs a phone?
41. Help Me Practice
• Find a partner
• Take turns as customer and store associate
• Associate Tools:
– Post Paid Handsets by
Carrier Job Aid
– Making the Right
Wireless Choice Job Aid
48. Application: Go Beyond My Expectations
• Scenario A: Digital camera
• Scenario B: Touch screen phone
• Ensure your sale has the following
components:
– Attach – create a complete solution
– Wrap up the sale
– Review the sale
51. Final Practice Debrief
• How did the associates do on the welcome?
• Did you feel you had a good solution?
Customer? Associate?
• Did the associate attach any accessories?
• Did the associate initiate a wireless
conversation?
• What did the associate do well?
• What could the associate have done better?
52. Going Forward
• The one big
thing I learned
today…
• The thing I want
to practice and
improve on…
53.
54. Q4-2009 Preparation
Q4 Website launched September 28
Updated on a regular
basis with product and
operational information.
Available from Answers
Online (under Products
> Customer Promotions
> Q4 Holiday Info Site).
55. Q4-2009
All Hands Conference Call
• Scheduled for November 23
– Calibrate
– Energize
– Sales Ready
56. Q4-2009
• Pre-Shack Friday Weekend Specials
• 25 Days of Christmas Deals
• National Reward Points Incentive
• Q4 Incentive…
63. Q4 Incentive
• Trip: April 11 – 14, 2010
• Top 2 Store Managers per Area
• Top Sales Associate per Area
64. Q4 Incentive
October 1 – December 31
• Store Managers will be measured based on the below metrics, which will be
combined for the final overall contest ranking.
Total Sales % Plan Delivered
Postpaid Wireless PDPD Gain vs. Last Year
RSSP Attach Percentage: Absolute Value
Wireless Postpaid Attach: Absolute Value
Mystery Shop Score: Absolute Value
• Sales Associates will be measured based on the below metrics, which will
be combined for the final overall contest ranking.
Total Sales Dollars
Total Postpaid Units Sold
RSSP Attach Rate
Postpaid Wireless Attach
88. PRODUCT PRESENTATIONS
• We have dozens of new products that will be
arriving between now and Thanksgiving.
• It is critical that team members familiarize
themselves with our new products.
• Being able to describe features and benefits is
key when making gift recommendations and
closing product sales!
89. PRODUCT PRESENTATIONS
• Store Managers are responsible for building
product knowledge within their teams.
• Be sure your team members are reading
“RadioShack Today” every day and taking the
Associate Training Guide courses as they are
posted.
• Ask your team about new products regularly -
make sure they understand the importance of
staying up-to-date on new products.
90. PRODUCT PRESENTATIONS
To help get you, our Managers, familiar with some
of the newest products and services, we will now
review seven key merchandise categories:
– Post-Paid Wireless
– Services
– Digital Imaging
– Home Automation
– GPS
– Toys
– Accessories
92. Hot New Phones for Q4
• We have several exciting new handsets
arriving in October and November to help
us drive Q4 Wireless sales.
• Today, we will look at three of the hottest
new phones!
93.
94. Motorola Cliq
– Sales begin November 2nd!
– Google Android operating system with
integrated MOTOBLUR
– 3.1’’ touch display with slide out
QWERTY keyboard
– Personal and corporate e-mail, calendar,
contacts, social networking sync
– 5MP Camera with auto-focus
– 2GB microSD card included
– $179.99 with 2-year new activation
95. The Key To Selling the Cliq is
Understanding MOTOBLUR
• MOTOBLUR is an innovative solution that
manages and integrates communications –
from work e-mail to social networking activity –
on your CLIQ.
• Updates to contacts, social networking posts,
messages, photos and more are streamed
together and synced from sources including
(but not limited to) Facebook®, Twitter™,
MySpace®, Gmail™, Yahoo! Mail, etc.
96. The Key To Selling the Cliq is
Understanding MOTOBLUR
• Pushes updates to corporate e-mail, calendar, and contacts via Microsoft
Exchange.
• MOTOBLUR automatically delivers these updates to the home screen in
easy-to-view streams so there is no need to open and close different mobile
applications, or log-in to keep up with the latest content.
• Customizable widgets to get instant access to news, weather, sports,
entertainment, and more, that feed live to your home screen.
97.
98. LG Arena
• 3-inch full touch screen display
• 5 MP Camera with Auto Focus
• MediaFLO Mobile TV
• Wi-Fi
• Internal 8GB memory
expandable up to 32GB via
microSD card slot.
• TV-Out
• Est. Launch: 11/16
• Est. SRP: $149.99 activated
101. Sprint Palm Pixi
• Hot follow up to the Palm Pre
• Expected in stores on November 15th – will be
available side-by-side with Palm Pre for holidays!
• New ultra slim design with dedicated QWERTY
keybaord (not a slide out)
• 2 MP Camera with LED flash – upload photos to
photobucket or facebook.
• Download and play music
• Runs Palm WebOS for outstanding user
experience
102. The Key To Selling the Pixi is
Understanding Palm WebOS
Palm webOS is designed with customers in mind…
•Palm Synergy
•Combined Messaging
•Layered Calendars
•Personal and Work Email
•Palm OS Apps
•Palm Services
105. Expanded Services Line Up
In addition to traditional services like:
– RadioShack Service Plans
– RadioShack Answers Plus
– Sprint Bill Payment
– Green Dot Prepaid Credit Cards
– No Contract Airtime Refills
You also have exciting new offers for customers this
holiday season!
106. Why Sell Services?
Services are a win-win solution for customers and
for your store:
– Customers get the extra support / assistance they need to enjoy
their product purchase.
– Customer sees RadioShack as offering Complete Solutions and
Expert Advice – two key parts of our brand message.
– Associate conversation with customer is more detailed – giving you
the chance to uncover other needs or sales opportunities.
– Increased store revenue and profit dollars on each service sale!
108. AT&T ConnecTech Service
• Launched in early September
• Lets stores sell support services for computers,
networking, and AV products
• Win for customer – expert installation, set-up, and support
service in their home!
• Win for store – better customer service, fewer support
questions from customers, store earns profit on every sale
109. AT&T ConnecTech Service
ConnecTech Service Options Include:
• TV installation and Set-Up
• Home Theater Set-Up
• Computer Set-Up
• Network Set-Up (including gaming consoles and non-PC
devices)
• Telephone support
110. AT&T ConnecTech Service
• Easy Sales Process:
– Use the customer brochure and the ConnecTech site
(ANSO > Services > ATT ConnecTech) to find the
right service package for the customer.
– Sell the appropriate Service SKU on POS to get a
ConnecTech PIN.
– Enter the PIN into the ConnecTech site and schedule
a service appointment for customer.
111. AT&T ConnecTech Service
• ConnecTech will be advertised throughout the
4th Quarter.
• This service gives you outstanding add-on
opportunities – plus you can even offer the
service to customer who bought their desktop or
big screen TV at another retailer.
• If you have team members who need help
understanding ConnecTech, ask your AT&T Rep
to help familiarize them with the program.
113. Technology Trade-In
• Help your customers save even more this
holiday season by telling them about our Trade-
In program.
• According to industry surveys, the average
household has 15 electronic devices in the
home.
• This represents tens of billions in trade-in
value… and currently, RadioShack is the only
national retailer with an in-store instant gift card
trade-in program.
114. Technology Trade-In
The Trade-In Program…
– Gets additional revenue in your store (140% of gift
card value gets spent)
– Is green…all items are repurposed or recycled
responsibly
– Makes upgrading to new technology easier and less
expensive
– Is simple and convenient for Associates and
customers
115. Technology Trade-In
• Which type of product is the most frequently
traded-in?
• ANSWER: Wireless Phones!
• Customers almost always have their old phone
on them when buying a new phone.
• Offering the trade in program helps them save
money on their new phone … or to buy the
service plan and accessories!
116. Technology Trade-In
• Easy Sales Process:
– Use the Trade-In Site (ANSO > Services > Customer Product Trade In)
to determine the value of the customer’s device.
– Print out the Trade In Sheet and write a POS ticket to generate the gift
card.
– Apply the gift card to a new sales ticket – it can be used in-store
immediately!
– Once the trade is complete, send the device into the collection center to
receive proper credit for the cost of the gift card.
• You can now accept up to five items per customer in a single visit!
117. Team Take-Aways
• The key to selling services is practice. They are
easy to offer … once you have done it a few
times.
• Have each member of your team practice
offering a service through a role play exercise.
• Challenge each team member to offer the Trade
In program on every wireless upgrade sale.
121. Exclusive Hot Casio Bundle
• EXCLUSIVE RadioShack
Bundle includes Camera, case
& lanyard
• 10 Megapixels
• 3X Optical Zoom
• 2.5” LCD Screen size
• Image stabilization
• Face Detection
• SD/SDHC Media card up to Casio EX-Z33
Black bundle -- 16-1008
8GB Pink bundle -- 16-1009
• Rechargeable battery $119.99 each
122. Exclusive Red Olympus Camera
• EXCLUSIVE Red Color for
RadioShack
• 12 Megapixels
• 7X Optical Zoom
• 2.7” LCD Screen size
• Image stabilization
• Panorama Stitching
• SD/SDHC Media card up to
8GB Olympus Stylus 7010
• Rechargeable battery 16-1007
$199.99
123. Best Featured Entry Level
Olympus Camera
• 12 Megapixels
• 5X Optical Zoom
• 2.7” LCD Screen size
• Image Stabilization
• Face Detection
• xD/MicroSD Media card
up to 8GB
Olympus FE-46
• Rechargeable battery 16-1006
$ 99.99
124. Exclusive Red Sanyo HD Dual
Camcorder
• EXCLUSIVE Red Color for
RadioShack
• 10 Megapixels
• 5X Optical Zoom
• 3” LCD Screen size
• Image stabilization
• Face Detection
• HD Video
Sanyo VPC-CG10R HD Dual Camcorder
• SD/SDHC Media card
16-847
• Rechargeable battery $199.99
125. Cool 120 minute HD Camcorder
• 120 minute camcorder
• 2Megapixels
• 2” LCD Screen size
• HD Video
• 8GB Internal Memory
• AA Rechargeable Battery Pack
thru USB
• Small enough to slide easily
Flip Ultra HD Camcorder
into your shirt pocket 16-1014
$199.99
126. Help customers show off
their great photos
Recommend a digital
photo frame!
127. Gigaware 7” Digital Photo Frame
• 7” Analog Panel with real
wood frame
• 16:9 aspect ratio –
Widescreen display
• 4-in-1 (MS/SD/MMC/XD)
Card Slot – supports up to
8GB Card
• 16GB Built-in flash memory
• Screen Resolution: 480X234 16-0952
$ 59.99
128. Gigaware 8” Digital Photo Frame
• 8” Analog Panel with real
wood frame
• 4:3 aspect ratio
• 4-in-1 (MS/SD/MMC/XD)
Card Slot – supports up to
8GB Card
• 16GB Built-in flash memory
• Remote Control
• Screen Resolution: 800X600
16-0953
$ 79.99
129. Remember the Memory!
• Offer a complete solution by attaching a memory card to the sale!
• How much memory does a customer need?
Here are some examples of what different memory cards can do:
132. What is Home Automation at
RadioShack?
• RadioShack is introducing a line of home automation products
that works with Z-Wave technology and allows for
customization of each customer’s Home Automation system.
– The Schlage product line offers home security & climate
control for your home. Schlage LiNK is an intelligent,
Internet-enabled home security interface that is easy to use.
– The GE lighting and appliance products can be used with
the Schlage interface or independently with a GE remote.
133. Why Z-Wave technology?
• Z-Wave is:
– A wireless mesh network that communicates via low-power radio
waves
• Devices route & relay command signals
• Wi-Fi, Bluetooth & cordless phone friendly
• Certified devices work together regardless of brand
– Simple to use
– Modular – buy additional products as you need them
– Affordable
– DIY friendly (Do-it-Yourself)
– Versatile – add up to 232 devices
– Secure – each device has a unique address that cannot be
activated by your neighbor’s Z-Wave controller
134. Four Ways to Use Z-Wave
• Stand Alone - one device at a time
• Group - turn ON or OFF multiple devices with a single
command
• Scene - establish preset brightness levels for multiple Z-
Wave controlled lights & control them with one button
• Event - action at a specific time with a specific day or
everyday. Can be set up to control an individual device,
a group or a scene
135. How Home Automation helps your
customer
• Safety & Security
– Allow access to the home
– Remotely monitor activities
– Schedule automatic lighting
– Control wireless remote deadbolts
• Home Energy Management & Automation
– Dim lights in a theatre room
– React to daylight & only turn on necessary lighting
– Control appliances remotely
– Adjust heating and cooling systems
– HVAC & thermostat programmable zones & alert
capabilities.
136. Benefits of Home Automation
• Save money on energy costs by scheduling your HVAC
for different temperatures at different times.
• Add security to your home with cameras and locks that
can be monitored remotely.
• Save money on electrical expenses by scheduling lights
to turn off when they are not needed.
• Keep track of when your children leave and arrive home.
• Add convenience by turning on groups of electrical
components with one push of a button.
137. Team Take-Aways
• All Associates were to have completed the
Answers Online Home Automation Training in
September.
• Home Automation is a great example to use
when practicing add-on selling.
• Have your Associates role play a Home
Automation sales presentation – see how many
add-ons can they suggest during the sale?
149. Q4 Toy Sales
• Toy sales increase substantially for the holiday gift giving season.
• Since the departure of KB Toys, many malls no longer have toy stores
within the mall.
• This year, RadioShack is well positioned to help meet customer toy
demand with some exciting new toy products.
• Toys will arrive throughout the months of October and November
(prior to Thanksgiving).
• Here’s a quick preview of some of the upcoming toy line…
150. NASCAR Toys
NASCAR Zipbots (single packs)
60-548/60-549/60-550/60-551
$5.99
• Unique bristle-based locomotion
• Choose from Dale Earnhardt, Jr.,
Jimmie Johnson, Tony Stewart, and
Jeff Gordon (or collect them all).
NASCAR Zipbots (2 pack)
Tony Stewart and Dale Earnhardt Jr. or
Jimmie Johnson and Jeff Gordon
60-528/60-529
$9.99
• Unique bristle-based locomotion
• Features your favorite NASCAR drivers
• Includes bonus race track
151. Toys
Art-Titude RC Car w/ Doll
60-542
$39.99
Black and white graphics you
color in yourself.
Environmentally friendly hybrid Jammaz Guitar
car design
Secret Sign In Journal 60-544
60-543 $19.99
$24.99 3 ways to play: push the
Use your finger to draw frets, strum the strings,
your secret sign or move the whammy bar
symbol on the touch
recognition pad to
magically open the journal
152. WowWee RC Toys
WowWee T-Rex
60-532
$49.99
This remote control interactive
beast stomps around defying
anything in his path with his
realistic walking motion.
Complete with a bone shaped
IR remote controller.
153. New Bright RC Toys
- World’s Largest Radio Control Toy Manufacturer -
60-560
60-563
$69.99 $49.99
1:8 Jeep Unlimited 1:10 Red Corvette
60-561
60-486
$79.99 $49.99
1:8 Mighty Monster
RadioXTRM
RadioXTRM Buggy
Boat
154. HEXBUGS Toys
Small Smaller Smallest
HEXBUG Inchworm HEXBUG Ant HEXBUG Nano
w/ remote 60-497 60-577
60-405 $9.99 $7.99
$16.99
155. RC AIR TOYS
Mosquito M.A.V.
60-575
$39.99
Micro Aerial Vehicle – measuring only
2.5 inches tall, 4 inches long, with a rotor
diameter of 3.5 inches.
Precise, indoor RC Helicopter
156. DANBAR RC Toys
Lunar Rescue Team
Stunt RC
60-564
$19.99
Amazing stunts
Flashing LED lighted wheels
Great entry level RC for
younger children
160. DON’T FORGET THE BATTERIES!!
• Batteries are a natural add-on for most toy sales.
• Remind Associates – plenty of fresh batteries with a gift
means you can start playing right away.
• Once you attach batteries, be sure to ask what other gifts
might also need batteries… help the customer remember
all their battery needs.
163. Accessory Opportunities
• RadioShack is THE place for accessories:
– Associates offer customers complete
solutions, not just end products…
recommending the accessories needed to
fully enjoy each device.
– Associates can help customers find the right
accessories to optimize the products bought
from other retailers.
164. The Importance of Attach
• Customers need accessories to enjoy their
products.
• Customers rely on RadioShack Associates
to educate them on what they need to
make products work the way they want.
• Attaching Accessories also benefits the
store – increasing sales and profits – and
the Associate – increasing earnings.
165. Here are
(just a few) great add-ons
to recommend
this holiday season!
167. Attaching to Wireless
• BlueTooth – Headsets
and Visor Speakerphones
with promotions running
in every ad through
December!
• Point Mobl CLAs – First
product in our new
Exclusive national brand
of wireless accessories!
High quality, high profit –
great low customer price!
168. Attaching to Wireless
Starter Kits - Micro and Mini USB
• Car Charger
• Universal Screen Protectors
• Screen Wipe w/Storage
• All in Same Box (One SKU)
• Total Value $41.99
Only $29.99
COMING SOON!
173. Attaching to Computers
4 Port USB 2.0 1.3MP Webcams
Travel Hubs
• Crisp image quality
• Retractable Cable • Built-in Mic
• USB Bus-powered • Plug and play
• Perfect attach for Netbooks • Notebook or Desktop
– SKU# 26-1535 Grey – SKU# 25-1176 Grey
– SKU# 26-1536 Red – SKU# 25-1178 Red
– SKU# 26-1537 Blue – SKU# 25-1177 Blue
174. Attaching to Computers
• Projects an image up to 50”
• VGA and A/V Connections
– Playback off of many devices: 1.75”
• Computer
• Portable DVD
• Game Console 3.0” 3.5”
• iPod with A/V cable
SKU# 250-1198 Micro Projector
3.5"L x 3"W x 1.75"H
• Launches near Black Friday
175. Attaching To Computers
CA Software
• Anti-virus, internet security, PC tune-
up and more!
• Available for notebooks or netbooks
• Attach to EVERY computer sale – do
not let customers leave their computer
unprotected!
• “Free with computer purchase” offer
returns in Q4 – Attach to EVERY
computer sale!
177. Attaching to A / V Products
AUVIO HDMI Cables AUVIO Surge Protection
• 11 outlets / 3150 joules
• Continuous Shielding
• $250K connected guarantee
• Easy-Grip Connectors
• Child safety covers
• Optiflex™ Technology
• 4 outlets with large adapter
• Featuring new lengths: 3 foot, 6 foot, spacing
12 foot, 20 foot • Minimizes standby power draw
• Competitive Retails: Starting at $34.99
178. Attaching to A / V Products
• LEVEL MOUNTS
by Elexa
– New line of mounts replacing
Omni-Mount
– Includes built-in level and
studfinder
– Online tutorials for customers
and 24/7 customer phone
support (English and Spanish)
– Key product features right on
box for easy sales
presentation
179. ATTACHING JOB AID
• Monster will be
providing each store
with 10 sets of
attaching job aids that
focus on A/V, Power,
and more.
• These will arrive in
late October as part
of a POP Kit.
180. Team Take-Aways
• Attaching isn’t a one-time activity, it’s a key part
of every sales presentation. Associates need to
practice this behavior until it becomes habit.
• Role plays are great ways to help Associates get
comfortable with discussing accessories.
• Have fun as you train – make a game out of
attach – see which team member can come up
with the most attach suggestions for an end
product!