19. Example of a very focused topical blog: GM Smallblock Engine Blog
20. Example of a topical blog with broader focus but still subject oriented – stays on message.
21.
22. Think about products and services – informing and supporting users A Product Blog "By announcing a new product on a blog you are creating an invitation to a discussion about your product. On-line press releases don't allow readers to post comments to provide feedback or to ask questions. As more and more blog readers use newsreaders, people are very apt to grab an RSS feed for a blog they find interesting. That creates an opportunity for the blog to continue the discussion that starts with a new product announcement. “ http:// contentcentricblog . typepad .com/