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Mobients experience is everything
1.
At Mobients, Experience is Everything
2.
Have you ever
been to a restaurant and had a waiter ruin your experience? Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 2
3.
Maybe you’ve been
to a grocery store and couldn’t find what you were looking for… Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 3
4.
In mobile, this
is the story of loyalty and adoption. Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 4
5.
So, who is
Mobients? We’re the company that’s changing the way you experience mobile. We design mobile user experiences. Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 5
6.
We’re the experts
in user experience and design strategy for mobile. It’s what we live for. And, we do it better than anyone, because we have more experience and more focus than anyone else in this space. We’ve worked with clients ranging from one of the world’s largest carriers to the mobile innovators that are defining the mobile revolution. Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 6
7.
The simple answer
is, because like most Why should business leaders, you care? you’re looking at the mobile channel to generate growth and revenue. Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 7
8.
In Mobile, Experience
is Everything No matter how powerful your product or platform may be, user experience ultimately determines: Who will use it How they will use it, and, How much they will use it Yet, user experience is difficult to perfect – especially on a small screen in such a young and fragmented industry. Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 8
9.
In mobile, the
time to capture market share is now.
10.
So, what can
Mobients do for you? We can help you attract new users, get them to use features more often, and inspire them to tell their friends. By working with Mobients you will: Dramatically decrease churn Increase advertising revenue Increase transactional revenue Increase adoption and usage; we guarantee it! And ultimately, gain an edge over the competition Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 10
11.
At Mobients, we
tailor our approach to maximize your value. In short, we design experiences that help you capture the attention of users. Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 11
12.
How do we
do it… Mobients is a multi-disciplinary consulting firm led by design thinking mobile experts. We deliver a spectrum of design strategy and user experience services in: Mobile Design Strategy Mobile User Research Mobile Information Architecture Mobile Visual Design Mobile Human Factors and Usability Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 12
13.
When fast,
Our quick start affordable services provide and targeted a great way to is the start increasing approach loyalty and you need… adoption today! Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 13
14.
Strategy Research
• Concept Discovery • Mini-Ethnographies • UX Requirements Strategy • Persona Creation Our Services • Competitive Benchmarking • User Research • Trend Analysis • Guerilla Testing • UI Design • Usability Assessments • Styleguides (iPhone, Android, BB) • Rapid Prototyping • Concept Design • In-Lab Testing • Information Architecture/ • Expert Reviews Wireframing Design Usability
15.
“I need to
turn my vision into an actionable, testable and marketable concept ” Our Concept Discovery is an immersive and collaborative service designed to: Strategically position your product or service for market entry Create visual prototypes to communicate your vision to a wide array of stakeholders Develop a framework to guide all future production and design activities Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 15
16.
“I need requirements
that balance my business, technical and end-user needs” Our UX Requirements Strategy is a collaborative process, between business, technical and UX stakeholders, that ensures: Prioritization of features is aligned with the needs and desires of target audience Product scope includes critical user-centered requirements Planning and estimation account for differences in user experience requirements across target platforms Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 16
17.
“I need to
understand how my product fits into the lives of my target audience ” Our Mini-Ethnographies give you key insights into: The Personas that will help you make informed decisions throughout the product lifecycle The devices that dominate your target market The features that will create a “sticky” factor and prove invaluable for your users Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 17
18.
“I need my
product to be compelling and grab the attention of users ” Our UI Design can help you differentiate your product by: Creating an aesthetic that speaks to your audience and strengthens your brand Providing visual cues that promote usage of key features Defining visual style guidelines that provide a framework for current and future designs Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 18
19.
“I need to
make improvements that will decrease churn and increase satisfaction ” Our Usability Assessments are performed by mobile expert reviewers who: Leverage deep backgrounds in Usability, Accessibility and Universal Design Tailor proven heuristics for your target mobile audience Identify issues and severities along with actionable recommendations Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 19
20.
So, why is
Mobients the right partner for you?
21.
Mobile is our
life! Deep experience: Innovation: Our multi-disciplinary teams come Mobients has patents pending in from diverse fields of study and augmented reality. We pioneered industry experience. Our mobile mobile banking which is now a expertise crosses a broad range of staple in the mobile space industry verticals & domains Proven track record: Laser Focus: Our clients are industry leaders, The only major player in mobile to ranging from carriers to the focus exclusively on user innovators that are defining the experience and design strategy mobile revolution Guaranteed: Smart processes: We guarantee our services will increase both adoption and usage We strike an optimal balance of your products and services between structured systems and organic, creative thinking Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 21
22.
And, our track
record speaks for itself Since 2007, we’ve had the pleasure of working with many of the key players in the mobile value chain. Industries we serve: Companies we’ve helped: Mobile Commerce AT&T Mobile Banking Qualcomm Mobile Publishing Firethorn Mobile Social Networking Samsung Mobile Retail LG Mobile Advertising Sprint Carriers & Manufacturers Fleishman-Hillard Convergent Channels Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 22
23.
Are you ready?
Start your experience@mobients.com today!
24.
Atlanta
10 Glen Lake Pkwy. Suite 130 Atlanta, GA 30328 P 404.478.6540 F 404.549.3399 Get in Touch! Virginia 1934 Old Gallows Rd. Suite 350 Vienna, VA 22182 P 703.752.6116 F 703.997.7564 experience@mobients.com Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 24
25.
Thank You!
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