1. Rodney Hom
492 Jade Tree Drive, Monterey Park, CA 91754
rodneypie@gmail.com | rodneyhom.com
323.371.1587
A. Experience
Senior Art Director
2009 - Present, Netherworld Productions
Clients: Radarworks for the Susan G. Komen Race for the Cure (conceptualized ads for their
first global race to cure breast cancer); Asian Pacific Community Fund (conceptualized and
rebranded largest Asian fund in southern California); Cynic (consulted for image of death metal
band); Bungalow5.com (conceptualized and rebranded international furniture company and web);
and Netsuke Entertainment (conceptualized branding for internet and video gaming).
Senior Art Director
2007 - 2009, The Lavidge Company
Clients: Arizona D-backs (conceptualized and art directed photo shoot, print, broadcast, direct
mail for the 2007 and 2008 season and redesigned interior of Chase Stadium); Phoenix Suns
(conceptualized and contributed to 2007-2008 campaign); AJ’s Grocery Store (conceptualized
and art directed broadcast commercials); Luxian Properties (conceptualized and art directed
marketing video); K-TAR Sports Radio Station (art directed photo shoot and artwork for
billboard); Paddock Pools (conceptualized and art directed broadcast); The Peak Radio Station
(conceptualized, art directed, co-wrote and directed broadcast commercials). Presented all
materials to client. All concepts were realized.
Senior Art Director
2002 - 2006, Netherworld Productions
Clients: Bombay Sapphire Gin (conceptualized broadcast on cable); Channel One (conceptualized
broadcast); Los Angeles Tofu Festival (conceptualized award winning print, collateral and
broadcast - 2003, 2004 and 2005); Tsar Nicoulai Caviar (conceptualized print); “The Yellow
Umbrella” (award winning writer, producer and art direction for animation short); “A Bride in
Black” (writer, producer and art director for narrative short); “Ethan Mao” (production designer
for award winning feature with theatrical release); Derek Glass Direct Marketing (assisted in set
up of Australian/New Zealand direct mail consultant agency); Bell Sound Studio (conceptualized
branding, print, collateral and web); Causeforce for “The Underwear Affair” (conceptualized
branding, print, collateral and web); DavisElen for McDonald’s (print and broadcast for both
regional and national); and Bungalow 5 (conceptualized website). Presented all materials to client.
Art Director
1999 - 2001, Kovel/Fuller
Clients: Playboy.com; Jiffy Lube; Barona Casino; Pacific Life Insurance; Zentech Herbal
(pharmaceuticals); Zicam (pharmaceuticals); Evos Skate shoes; NSS skate shoes; Avia shoes and
Universal Interactive (video games).
Art Director
1999, Kirshenbaum, Bond + Partners, West
Clients: Ricochet (technology) and Cellmania (technology, internet).
Art Director
1998 - 1999, Colt Studio
Magazine, web, print and direct mail.
Freelance Art Director
1997, Davis Elen
Client: Dep Hair Products (print).
Art Director
1996, Fido Design
Client: Sweaty Palm Productions (award winning direct mail packaging for film promo and
produced screening party where Showtime purchased film).
B. Education
Art Center College of Design
1999, Bachelor of Fine Arts, Advertising.
UCLA, Extension
Certificate, Paralegal.
UC Berkeley
Bachelor of Arts, Psychology.
C. Awards
Emmy Awards (Rocky Mountain)
2008, Nominated for best campaign commercial - D-backs Playoffs.
Phoenix Film Festival, 36 Hour Film Challenge
2008, Winner of Best Use of a Line - Screw Job.
Emmy Awards (Rocky Mountain)
2007, Nominated for best single/campaign commercial - Father/Son.
Best American Corporate Identity
2007, Bell Sound, logo for Hollywood sound studio.
2005, Ethan Mao, award winning feature film with theatrical release.
How Magazine
2004, Best International Design, LA Tofu Festival.
Best Shorts From Around the World, KQED/PBS
2004, The Yellow Umbrella, animated short.
Official Entries, Los Angeles Film Festival and Silverlake Film Festival
2004, A Bride in Black, narrative short.
Student Academy Award
2001, The Yellow Umbrella.
LA Creative Club
2000 Merit, Heinz Spaghetti (bus stop ad).
Adshel
1999 1st Prize, Heinz Spaghetti (bus stop ad).
Print Magazine
1996, Best Packaging, Sweaty Palm Productions.
D. Committees
2006, Art Center College of Design committee member to pick Letters, Arts and Sciences Chair.
E. Skills
Photoshop CS4, Illustrator CS4, InDesign CS4, Fireworks CS4, Dreamweaver CS4, Final Draft 7,
Word, Excel, Acrobat Pro, Suitcase and Font Book. Both PC and Mac proficient.