Presentation materials from IBM Innovation Centre Seminar on Software as a Service & Cloud Computing. May 20th 2009

1. Pol Mac Aonghusa
CTO, Emerging Technology Incubation
Center
IBM Saas & Cloud Computing Event, Dublin
Cloud Computing for a Smarter Planet
May 20th, 2009

2. What is Cloud Computing?
It is an user experience and a business model
Cloud computing is an emerging style of IT delivery in which applications,
data, and IT resources are rapidly provisioned and provided as standardized
offerings to users over the web in a flexible pricing model.
It is an infrastructure management methodology
Cloud computing is a way of managing large numbers of highly virtualized resources
such that from a management perspective, they resemble a single large resource.
This can then be used to deliver services, with elastic scaling.
Service Consumers
Datacenter
Monitor & Manage Infrastructure Access
Services & Resources Services
IT Cloud
Service Catalog, Component Vendors/
Component Software Publishers
Cloud Library
Administrator Publish & Update
Components,
Service Templates

3. Cloud Computing – a Disruptive New Paradigm
“Clouds will transform the information technology (IT) industry…
profoundly change the way people work and companies operate.”
• Provides massively scalable computing resources from anywhere
2009
• Simplifies services delivery
• Enables rapid innovation of new business models Cloud Computing
• Dynamic Infrastructure for next generation data centers
Software as a Service
1990 Utility Computing
Grid Computing
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© 2009 IBM Corporation

4. Cloud Computing Delivery Models
Flexible Delivery Models
Public … Private …
•Service provider owned and •Privately owned and
managed. Cloud Services managed.
•Access by subscription. •Access limited to client
•Delivers select set of and its partner network.
standardized business process, Cloud Computing •Drives efficiency,
application and/or Model standardization and best
infrastructure services on a practices while retaining
flexible price per use basis. greater customization and
Hybrid …
control
•Access to client, partner
network, and third party
resources
.…Standardization, capital .… Customization, efficiency,
preservation, flexibility and availability, resiliency, security
time to deploy and privacy
ORGANIZATION CULTURE GOVERNANCE
...service sourcing and service value
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© 2009 IBM Corporation

5. Cloud-onomics…
CLOUD COMPUTING
VIRTUALIZATION
+ ENERGY
EFFICIENCY
+ STANDARDIZATION
+ AUTOMATION
= Reduced
Cost
….leverages virtualization, standardization and automation to free up
operational budget for new investment
AGILITY
+ BUSINESS &
IT
ALIGNMENT + SERVICE
FLEXIBILITY
+ INDUSTRY
STANDARDS
= OPTIMIZED
BUSINESS
…allowing you to optimize new investments for direct business benefits
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© 2009 IBM Corporation

6. IBM’s own smart transformation has delivered results
CIOs 128 1
IBM IT From 2002 through 2007, IBM's own IT
Transformation Host data centers 155 7
investments delivered a cumulative benefit
yield of approximately $4 billion. For every Web hosting centers 80 5
dollar invested, we saw a
Network 31 1
$4 cumulative benefit.
Applications 15,000 4,700
Data Center Consolidation and virtualization - thousands of servers onto
Efficiencies approximately 30 IBM System z™ mainframes.
Achieved Additional virtualization leveraging System p, System x and
storage across enterprise.
Substantial savings being achieved in multiple dimensions:
energy, software and system management and support costs.
Project The virtualized environment will use 80% less energy and 85%
Big Green less floor space.
2X existing capacity, no increase in consumption or impact by
2010.
Cloud-enabled Self-service for 3,000 IBM researchers across 8 countries.
on demand IT
Real time integration of information and business services.
delivery solution
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© 2009 IBM Corporation

7. Standard approaches are begining to emerge
Service Request & IT Infrastructure & Service
Operations Application Services Provider Creation & Deployment
Service
Datacenter & Services Provider Infrastructure Planning
Role-based
Access
Access
Services Service
Definition
Tools
End Users Service Catalog,
Operators Component
Library
Service
Publishing
Tools
Cloud Administrator
Service Management Service
Fulfillment &
Standards Based Interfaces Configuration
Tools
Service Oriented Architecture Information Architecture UI, Fulfillment,
Data, MetaData
Service Catalog Standards Based Interfaces
Virtualized Infrastructure
Virtual Resources & Aggregations Service
Operational
Consoles Server Virt. Storage Virt. Network Virt. Monitoring
Standards Based Interfaces Tools
KPIs
System Resources Virtualized Infrastructure
SMP Servers Blades Storage Servers Storage Network Hardware

8. On-ramps to Cloud Computing Services
Software as a Service
•Industry specific services (Partners)
Services
•Cross industry services (SO)
GBS/GTS Consulting Services
GBS/GTS Consulting Services
Open Standards
Open Standards
Platform as a Service
•SOA – componentized & flexible
Development
•Cloud middleware
Infrastructure as a Service •Dynamic Infrastructure…..……..
•Green, virtualized & scalable
Enterprise IT
•Optimized for security,
transactions, data integrity
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© 2009 IBM Corporation

9. Enablement Challenges for SW Vendors
• Application Enablement
- Which multi-tenant architecture – virtualize, platform or full application?
- Execution & Data (isolation and sharing) Off-Premises
- Tenant-aware security, monitoring, reporting and management
- Customization and user personalization within a tenant
- Development (tools and metadata)
- Service automation … On- and off-boarding, .....
- Version control
• Cloud Integration & Enablement
- Fine-grained usage tracking, metrics and costing
- Advanced scalability, performance and availability
- Integration/composition with other public / private resources
- Which programming model!
Shift to pricing based on usage, workload, users,
transactions – package as a 'Supply Chain' of Services

10. IBM in leadership in Cloud Computing delivery is
helping our partners and clients today
DUBLIN, IRELAND and ARMONK, N.Y, March 19, 2008 quot;IBM's European hub for Cloud Computing
highlights Ireland’s role as an important
'Today IBM (NYSE: IBM) and the Industrial contributor to IBM's global research,
Development Agency of Ireland (IDA Ireland) development and innovation strategy.”
announced the establishment of Europe’s first Cloud
– Micheál Martin TD, Minister for Enterprise, Trade
Computing Center.' and Employment
Center Charter
“This new facility and the cloud computing
model, the wealth of talent at IBM's software
Worldwide Cloud delivery infrastructure lab in Ireland will be accessible to not only
the rest of Europe, but Africa and the Middle
Deep skills and resources East as well.quot;
Research on next generation of
– Steve Mills, Senior Vice President and Group
Web 2.0 workloads Executive, IBM Software Group.
Rapid deployment of collaboration and
Innovation events

11. A Cloud for Developers
Develop in the cloud
•Integrated, dynamically provisioned and
scaled runtime environment
Developers ,
•Repository for source and reusable
Architects, Testers
images
Deploy in the cloud
•One click application provisioning Web App DB
Server Server Server
•Deployment optimization Developers, Early Users,
•Collaboration platform for knowledge Operations, Application Owners,
sharing Business Units
Mobile Calendar Application
Deliver services from the cloud
•Seamless transition to production environment
•Easily accessed from anywhere
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© 2009 IBM Corporation

12. Growing Portfolio of IBM Cloud Computing Offerings
A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to
support customers with cloud building and cloud delivered offerings.
Cloud Consulting Cloud Implementation Cloud Delivered
•Infrastructure strategy & •IBM design and implementation •IBM LotusLive
planning for cloud for test & developer Cloud •Computing on Demand
computing •IBM Service Management Center •IBM Information Protection Services
•Business cloud consulting for Cloud Computing •Remote data protection service
services •Scale out File Services •Managed data protection for
•IT optimization services desktops and laptops
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© 2009 IBM Corporation

13. In summary…
Cloud computing is a disruptive change to the way IT services are
delivered
Without a strategy, Cloud computing can be a threat
– IT services delivered over the Internet
– Perceived cost gap between a cloud service and traditional IT
With a strategy, Cloud computing is a huge opportunity
– Lower cost of delivery for some workloads
– More responsive IT
– Ability to optimize delivery to traditional, private cloud, public
cloud
– Greater visibility in billing / chargeback to LOBs
IBM can help!