Travel 2.0 - Web 2.0 for the travel industry

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Presentation to the British Educational Travel Association, on Travel 2.0 and Web technologies

Tecnologia Negócios

Travel 2.0 How the educational travel industry can profit from Web 2.0 Tim O’Neill, Managing Director www.reactive.com

Web 2.0 can help you… Reach your audience Convert them into customers Providing a better experience Build customer loyalty And it can do this cheaply, and easily.

Start your own blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personalise your blog ,[object Object],[object Object],[object Object]

Branded utilities ,[object Object],[object Object],[object Object],[object Object]

Customer review sites ,[object Object],[object Object],[object Object],[object Object],[object Object]

Create a Flickr group ,[object Object],[object Object],[object Object]

Create a YouTube group ,[object Object],[object Object],[object Object],[object Object]

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3. Maintaining loyalty & keeping in touch

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Create a Facebook Group ,[object Object],[object Object],[object Object]

Mobile / SMS ,[object Object],[object Object],[object Object]

Monitor the blogosphere ,[object Object],[object Object],[object Object]

Photo by Jake Wild Web 3.0 and the Symantec Web ,[object Object],[object Object],[object Object]

[email_address] www.reactive.com Contact us for a free appraisal of how Web 2.0 can benefit your business * * Offer valid to BETA members only, for month of October 2008

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