2. Table of contents Concept Mission Statement Brand Target Market Demographics Area For Growth Marketing Advertising Subscription How The Site Works Programming & Distribution Interactivity Legal Implications Distribution/Revenue Basic Business Model Strategic Partnerships
29. Appendix 2 CPM estimates from:OpenX.org & Fauls, Professor Thomas, In Person Interview April 15, 2010 CTR Estimates http://www.strangecompany.org/strangeco/mcom
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Alyson: l337 has also been documented as something of an unwritten religious movement and cult following incorporating computers and various types of media. The favored medium being online video games. Where as Kung-Fu is a martial art origionating from eastern religions, online games are the martial art extending from being L337 where followers can display their prowess. Playing video games online does not neccisarily make you L337. LEE7 will be an online venue to watch and share short videos and webisodes that have been created using one or more videogames as a medium. “ Final Installment of Frogger Trilogy Poised to Sweep Oscars” Newspaper satire The Onion posted the above title on an issue dated for the year 2056. The humor, in part, stems from the absurdity of a film with no character depth winning Oscars. But in 2008, critics are already singing about the character and thematic depth of GTA4 in mainstream magazines, with NGai Croal’s review in Newsweek titled, “The Art of Mayhem and Murder”. While the article is clearly written to persuade the non-gamer of the cultural importance and artistic value of GTA4, comparing it to the critically acclaimed TV series The Sopranos, it lacks what the literati typically first seize upon when assessing art, the voice of an individual author.
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Alyson Game Company Sponsored Content: This content will be professionally produced content made in partnership with video game companies such as Entertainment Arts, Sony and Ubisoft. The goal of these shorts and webisodes will be to introduce new games to the market, create excitement and buzz and introduce/develop characters and story lines which will be key to the game. Roughly new 1100 games are released per year. LEE7 goal for the first year is to partner with companies for 15% of those games. These professionally produced properties will most often consist of 5 short webisodes. All will showcase the game content and technology and develop the world and legend of each game.
Importance of Interactivity: Although teen girls may have a reputation for being chatty, when it comes to video games, teen boys are the ones who are talking. About two thirds of teen boys said that they “always” tell their friends about games that they like, compared to one third of teen girls. Game companies should continue to include teenagers, particularly teen boys, in beta testing and should consider giving away a limited number of copies of non-franchise/non-license games to help initiate word of mouth. Teen boys actively seek out information about video games. They watch ads or videos on the Internet about new video games, read about games in magazines, and one in five would opt in to receive emails or text messages about video games. It is critical for gaming companies to engage teen boys in the marketing process. Game companies should continue to put content on YouTube and gaming sites and to place ads/articles in leading gaming magazines, to reach this critical audience
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CPA= Cost Per Action
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Use of Funds for Produced Shows Numbers Estimates Based off of Article: http://magellansproductions.blogspot.com/2007/10/frank-discussion-of-machinima.html
