Jc Mk261 Imc Presentation

MK261 Lecture week 7 Integrated Marketing Communication

Objectives & Reading ,[object Object],[object Object],[object Object],[object Object]

Definitions…….. ,[object Object],[object Object],[object Object]

IMC is………… ,[object Object],[object Object]

What communicates? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix and Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The IMC Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Tools for Marcomms Strategy ,[object Object]

More key definitions ,[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

SMARRTT objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object]

Understanding the communication process ,[object Object],[object Object]

Communications Model ,[object Object],[object Object]

Strong and weak theories (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sequential or Hierarchy Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AIDA ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strong and weak theories (2) ,[object Object],[object Object],[object Object],[object Object]

Push vs. Pull strategy ,[object Object],[object Object],[object Object]

Thank you for Listening!! Any Questions?

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