Cause Cases

MS&L Cause Marketing A Sample of Case Studies

Delivering Consumer Brand Leadership

Kids Take A Stand ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Speaking to Tweens in their Own Language for VERB

Promoting GM’s Child Passenger Safety Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching Moms With A Spokesperson ,[object Object],[object Object],[object Object],[object Object],

Swiffer Amazing Women of the Year To re-launch the Swiffer Sweeper, MS&L developed a celebrity-driven charitable program called “Swiffer Amazing Women of the Year.” Swiffer recognized Cindy Crawford as one of these “amazing women” and then leveraged her star power to serve as the program spokeswoman, simultaneously creating media coverage and awareness for the program and brand. Generating more than 80 million media impressions, the program also benefited various charities, as award recipients could designate a $5,000 donation to the cause of their choice.

The Home Depot Week of Service ,[object Object],[object Object],[object Object]

Bringing The Brand To The Forefront: Saab Takes Flight ,[object Object],[object Object],[object Object]

Maximizing Stuart Weitzman’s Important Connection to Women ,[object Object],[object Object]

Diversity Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cause Cases

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Cause Cases