1. Revenue generating VAS Solutions Sponsored CallMobile Advertisement Kubilay Devrim Ekmekçi Business Development Manager +90 555 255 74 46 Defne, 2010

3. VAS Revenues still increasing but slow down

4. Existing Services almost saturated

5. Killer Services disappeared

6. Mobile Broadband is a new challenge but high broadband seems as a new threat for voice revenues in the long run

8. Common points among these methods:

9. Communication is one way

10. Target Segment cannot be easily determined

11. Customer feedback is not easy to be retrieved

12. Measurement of effectiveness cannot be done

14. Key Differentiators

16. SMS: Text Based (newspaper, magazines, insert, etc.)

17. Voice : Audio based (radio)

18. 3G Video&MMS: Audio+video+text (tv)

19. Single point of management

22. When A-party starts a call, Advertisers in exchange for the subscriber listening to pay for the cost of the call.

24. Subscribers wishing to use Sponsored Call need to register to the service and store their profile on the system. Hence, an Opt-in warehouse is created.

25. Profile information can be age/gender/location/business/areas of interest etc.

29. Sponsored CallEcosystem – Key Players

31. Create Advertisement acc. to advertiser requirement

32. Get Approval from the Operator before publishing advertisement

33. Install advertisement to the system and execute

35. Keep run&up the system

36. Encourage subscribers to register to the service

37. Approve Advertisement before publishing

38. Do sales aggrement between advertisers

39. Handles Customer Care IssuesOperator Layer Mobile Operator Mobile Operator Mobile Operator

40. Thank you Sponsored Call