The document discusses a media trailer created by the author that follows horror genre conventions seen in films like "28 Days Later" with themes of a global crisis and zombie attacks. Research was conducted on real trailers, magazines, and film posters that influenced the style and elements of the author's trailer, magazine cover, and poster. Feedback was collected that showed most found the trailer interesting but some felt it lacked gore and the plot was unclear. Suggestions for improvement included making the voiceover clearer and quickening the beginning.

10. 0% didn’t like it which is positive. Majority of people found it very interesting over just interesting. However we took on board that it might not be liked by every age and gender.

11. Most people found the story/plot good rather than very good. This may be because the plot wasn’t clear enough in the voiceover or how we put the trailer together.

12. This answer got the most range of answers. Majority described it as gripping. One or two people may have described it as ineffective because it wasn’t their idea of a horror. We only got 15% describing it as scary which is ok as we understand that the first half of the trailer was slow and a bit boring.

13. Majority of the votes were yes however we asked why some said no. Some people said it wasn’t their idea of a horror because apart from them spitting blood there wasn’t much else, there wasn’t any real gore.

14. We were aiming for it to be a teaser trailer however some saw it as a theatrical trailer. We think that the public may have mistaken it for a theatrical trailer as they aren’t too sure of the differences between the two.

15. Some didn’t see all of it as realistic. This may be because of the lack or gore and graphic scenes. We are glad that people thought at least parts of our trailer were realistic.

16. This is a clear result. We are glad that this was 100% yes.

17. One or two people said the voiceover was ineffective. This may be because it wasn’t clear what he was saying or that the voice didn’t fit the conventions of a horror trailer voiceover. Majority of people voted effective.

18. This was our most important question as we wanted to get the audiences’ view on what they’d change about our trailer. Some said they would change something about the trailer and we asked what. The 22% that said they’d change something about our trailer talked about the voice of Alex not being loud/clear enough. Also someone said the start of the trailer was too slow however our idea was to create suspense so the zombie scenes had a bigger impact. However we might have underestimated the length of the beginning as some said they thought it was a thriller and they would change that about our trailer.

19. We didn’t expect a majority of 10/10 as our trailer wasn’t going to be perfect for everyone but these results were pleasing. The people that voted 6/10 may have been the ones that had the opinion some things needed changing or it wasn’t their taste of a trailer or a movie.