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Sweet Success: Affiliate Marketing  Case Study Chris Bishop Online Marketing Manager Hotel Chocolat Group
A little about me… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hotel Chocolat NICHE B – R – O – A - D 2003  Hotel  chocolate gifts  B to C  Chocolat  + for yourself  & B to B  mail order  + retail 1998  The Chocolate  chocolates B to C  Tasting Club  FOR YOURSELF by mail order 1993  Choc  chocolate GIFTS B to C  Express  by mail order 1991  Geneiva  chocolates &  B to B  Chocolates  mints  1988  B to B  MMC  mints only
Chocolate should be exciting ,[object Object],[object Object],[object Object]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
The basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ready now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We ready now?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch? ,[object Object],[object Object],[object Object]
Loyalty beyond commission! ,[object Object],[object Object],[object Object]
Love/Respect Axis Kevin Roberts is CEO Worldwide for Saatchi and Saatchi
Stand for something big! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication – Market Wide
Communication – Network Wide
Communication – Publishers
Communication – Performers
The extra mile! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hotel Chocolat ROI ,[object Object],[object Object],[object Object],[object Object]
5 things to do… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You & Questions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Hotel Chocolat - Sweet Success - Affiliate Marketing Case Study by Chris Bishop