1. The Mobile Consumer Emma, Alex, Junior and Nick Business of Media April 16th, 2010

2. Today’s Technology = Decades of Innovation

6. GAMING COMMUNICATION ENTERTAINMENT

7. LARGER MARKET PENETRATION = Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services/Applications

8. 1+ BILLION USERS

9. 10 + BILLION USERS

11. Home Entertainment Phones Computers Radio Televisions Gaming Devices

12. ACCESS isEVERYWHERE Wifi + GPS

13. 3G (wireless phone network) Bluetooth

14. 20xx

15. ….and HALF the price!

16. Cloud Computing Information + Applications + Software Powered via the Internet to any Device

17. Wired-world where all information is available across many platforms…

18. Communication

19. The Rapid Cycle Mobile Internet Computing is the first computing cycle to be on the go. Rise of 3G & technologies boosts consumer shift to Smartphones and thus more efficient communication 3G (soon 4G) is better for us all (speed and cost) In 2010, 3G has reached the penetration point in the consumer market

21. “Regarding pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years” iphone & iTouch reached 57 mil by Q9, outpacing all desktop computing adoption. Japan example: In 2000, Telecom dominates over Mobile Internet (only 3% Market Value), but by 2009 Mobile Internet rose to 22&

22. iPhone Raised the bar for mobile technology Ease of use & quality Wi-Fi 2000K apps & 2B+ downloads Increasingly about data, not voice (calling plans, etc.) iPhone is leader in mobile devices in terms of data

23. Important Developments In a year and a half (May ‘08 – Dec. ‘09) there were rapid developments/announcements. Consumers now expect to “get what they want when they want it, from the palm of their hand…” Twitter, Skype, Foursquare, Facebook

24. Skype: VoIP (voice over Internet Protocol) makes talking on the phone free With 521mm+ users, it would be the largest carrier in the world. Twitter: On-the-go tracking of thoughts; never stop communicating with someone Monetizing with ads resembling tweets Foursquare: Taking Twitter a step further; is it “Big Brother”-esque?

25. Facebook The giant of the new mobile communication platforms; leading social networking platform in the world. “In-the-clouds” content: shift from mainframe computing to client-server based…a “digital locker” Facebook has it all: Ubiquitous Computing You have 0 Friends

26. Entertainment

27. Bored? Take out your phone…

28. Ipod/Mp3 devices sparked consumer demand for media “on the go” -New Technology -Personalized Content

29. Internet in the palm of your hand…The Modern “Mary Poppins Bag” supercalifragilisticexpialidocious!

30. Phones aren’t just for calls…“Mobile Entertainment Devices”

32. Entertainment  (drive growth) Mobile Internet More Content. More Access. …All in Real Time.

33. LifeStyle

34. Gimme Gimme MORE!

35. A Whole New World

36. GPS

40. Real-time Consumer Apps

41. CONSUMERS still WANT MORE