26. The Rapid Cycle Mobile Internet Computing is the first computing cycle to be on the go. Rise of 3G & technologies boosts consumer shift to Smartphones and thus more efficient communication 3G (soon 4G) is better for us all (speed and cost) In 2010, 3G has reached the penetration point in the consumer market
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28. “Regarding pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years” iphone & iTouch reached 57 mil by Q9, outpacing all desktop computing adoption. Japan example: In 2000, Telecom dominates over Mobile Internet (only 3% Market Value), but by 2009 Mobile Internet rose to 22&
29. iPhone Raised the bar for mobile technology Ease of use & quality Wi-Fi 2000K apps & 2B+ downloads Increasingly about data, not voice (calling plans, etc.) iPhone is leader in mobile devices in terms of data
30. Important Developments In a year and a half (May ‘08 – Dec. ‘09) there were rapid developments/announcements. Consumers now expect to “get what they want when they want it, from the palm of their hand…” Twitter, Skype, Foursquare, Facebook
31. Skype: VoIP (voice over Internet Protocol) makes talking on the phone free With 521mm+ users, it would be the largest carrier in the world. Twitter: On-the-go tracking of thoughts; never stop communicating with someone Monetizing with ads resembling tweets Foursquare: Taking Twitter a step further; is it “Big Brother”-esque?
32. Facebook The giant of the new mobile communication platforms; leading social networking platform in the world. “In-the-clouds” content: shift from mainframe computing to client-server based…a “digital locker” Facebook has it all: Ubiquitous Computing You have 0 Friends