2. What Is Your Brand?
•
Entire Business Operations
•
Specific products or services
•
Company Names / Business Names
- No property rights
Apple Inc.
3. Overview - Agenda
•
Business Names
•
Company Names
•
Trade Marks
•
Domain Names
•
Dealing With These Rights
•
Branding Scams
4. Business Names
•
State and Territory legislation requires registration of
business names other than your company or personal
name
•
Failure to register your trading name is an offence in
South Australia