How to socialize a talent strategy from a company perspective using social media.

1. How To Socialize Your Talent Strategy: Making Social Media Matter Brett Farmiloe @thatpassionguy Zach Hubbell @zachhubbell

2. Today’s Mission

3. The Road

4. 3 Things Every Company Needs

5. How to measure Social Media

12. Our Boss

13. Saw a changing world

14. Saw Social Media As A Suitor

15. Saw us

17. 3 things a Company Needs in Social Media

18. Significance

19. 350 million active users.

20. 50% of those active users log on in any given day.

21. Average user spends 55 minutes per day.

22. More than 3.5 billion pieces of content shared each week.

23. 700,000 local businesses have active pages.

25. Facebook is an Internet > =

26. Facebook has given small companies a presence.

27. It’s given big business a personality.

28. And it’s given recruiters a talent channel

29. How do you use Facebook to recruit?

30. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php

32. Step 3: Incorporate Jobs Into The Page

35. In 2009, a hacker got some inside info from Twitter…

36. The documents said that there were 25 million users in 2009…

37. 100 million users in 2010.

38. And that Twitter will be the pulse of the planet when it hits 1 billion users in 2013.

40. Recruiters can Respond & Answer Questions… Questions usually come in through your @replies tab.

41. Recruiters Can Listen and Start Conversations…

42. Listening to Candidates

43. The “Cisco Kid”

44. Last, but not least … … promote what you want to promote

45. Twitter: A search engine too popular to be ignored.

46. #3 A Place to Lead Candidates To

47. Career Center

48. Open Jobs on Career Center

49. How To Measure Social Media

50. Number of Fans & Followers

51. 1,000 True Fans Someone who will purchase anything and everything you produce

52. 1,000*$100= $100,000

53. If you add one fan a day, it would only take you 3 years to have 1,000 fans.

55. This is what it looks like when you are an admin of a page

59. Number of Interactions

60. Interactions = Advertisements

61. Aka- Word of Mouth on Steroids

62. Click on Insights

64. Traffic

65. Click on “Edit Page”

66. Google Analytics

67. Social Media Effectiveness Chart