2. PGP CME PLACEMENTS 2007-08 Mudra Institute of Communications

3. PGPCME Is A Path-breaking Program With A Vision to Develop ‘ entrepreneurially’ driven leaders In the ‘Communications’ Industry The objective is to develop entrepreneurial executives in the communication industry…

4. A student of MICA PGP CME… Strategist Planner Innovator Analyst Team player Communicator Passionate Planner Innovator Analyst Industrious Enterprising Strategist Planner Innovator Analyst Team player Industrious Strategist Focused Business acumen Smart Team player Focused Diligent Innovator Analyst Team player Strategist Strategist Planner Communicator Dedicated Team player Smart Industrious Planner Innovator Analyst Team player Diligent Diligent Planner Innovator Analyst Team player Communicator Passionate Dedicated Innovator Enterprising Team player Diligent Smart Planner Innovator Explorer Team player Communicator Strategist Planner Passionate Analyst Enterprising Thinkers Leader Diligent Innovator Analyst Team player Communicator

5. HOW ARE WE DIFFERENT??? PGP CME Innovation Galore Global Business perspective Rural Immersion International Immersion Venture Incubation Programme Continuous Internship Programme Strategic Industry Project

6. Course Curriculum Foundation Building in Communications Perspective in Business Management Foundation building in Entrepreneurship/ Intrapreneurship Communications Management- Processes Global Perspective Personality Development (Leadership) Entrepreneurship & Family Business Management

7. Student Profile

11. Thank You Shardul Bist Mob. No. +91 9909943553 Megha Chaturvedi Mob. No. +91 9909943528 Komal Lath Mob. No. +91 9909943523 Subhamoy Das Mob. No. +91 9909943558 Rajeesh R Mob. No. +91 9978082386 Varun Attrey Mob. No. +91 9904467298 Ankit Sharma Mob. No. +91 9904522090 Roshan Kumar Mob. No. +91 9909943547

14. Journey continues… Today it is the Alma Mater of professionals who are serving in the various communications domain 1. Brand communications management 2. Marketing 3. Marketing research 4. Advertising and media sectors And emerging communication driven businesses such as 1. Broadcasting 2. Retail and design communications 3. Public relations 4. Event & entertainment management

19. Birth of EDC PRIDE OF MICA-EDC Post-Graduate Programme in the area of Communications Management and Entrepreneurship (PGPCME) A first of its kind Com-cubator, an Incubation Center specifically for the communications sector to commercialize and nurture ideas and innovations

20. MICA-EDC also runs a Mentorship Programme Our panel of Mentors comprises of Managing Directors, Directors, Vice Presidents, Chief Executive Officers, Consultants, and Founders of reputed firms in the field of communications driven businesses

21. Course Curriculum Communication Management Language, Culture & Communications Theory of Media & Communications Introduction to Semiotics Communication Ethics Communications & Business Laws Foundation Building in Communications

22. Course Curriculum Marketing Management Managerial Economics Management Concepts & Contemporary practices Quantitative Techniques Business Research & Science Management Accounting & Costing Financial Aspects of Business Strategic HRM Business Strategies Knowledge Management Customer Relationship Management Sales Channel Relationship Management Marketing of Services Management Control Systems Consumer Value Strategy Industry Analysis Perspective in Business Management

23. Course Curriculum Global Economics & Politics Global Brand Management International Immersion Global Business Environment Understanding Business Practices Global Perspective

24. Course Curriculum Organization Development in Family Business Contemporary Practices in Family Business Leadership & Innovation Management Growth Management Franchise Management New Enterprise Management Managing Communications Expenditure Entrepreneurship & Family Business Management

25. Course Curriculum Behavioral Dynamics Negotiations Communications Skills & Personality Strategic HRM Personal Growth Lab Personality Development (Leadership)

26. Course Curriculum Integrated Marketing Communications Media Management Communication Research Advertising Management Brand Management Media Marketing Communications Analytics E-Marketing Strategic Brand Management Strategic Corporate Communications Corporate Identity & Reputation Event Management & PR Consumer Insight Mining Communications Management- Processes

27. Course Curriculum Corporate Governance & Stakeholder Media Laws & PR Project Management Organizational Strategies & Leadership in tech. era Industry Analysis Workshop Corporate Venturing & Entrepreneurship Business Plan & Project Finance Foundation building in Entrepreneurship/ Intrapreneurship

28. MICA-EDC has been set up with the support of the Department of Science and Technology (DST), Government of India, Vision: “ To be pre-eminent in fostering entrepreneurship in communications driven initiatives, directed towards the development of economies and societies” We aim to be M.I.T of the east…