APPLE INC.

APPLE Inc. “THINK DIFFERENT” PRESENTED BY: ROHIT CHANDRA SIMRANJEET SINGH RAJAN MITTAL PARMEET SINGH MANVIR SINGH LMT School Of Management PRESENTED TO: Prof. R.K. DE

CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Change the World through Technology ” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor Environment ,[object Object],[object Object],[object Object],[object Object]

GROWTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHANGES AT HELM In 1983 , growing invincibly & production demands was high. They move to STEWARDSHIP MANAGEMENT STYLE. John Sculley was elected president & CEO in 1983. In 1985 , Jobs ousted from the board. Reestablished Apple as pioneer in GUI. Unique features for PC & captured the attention of users.

APPLE UNDER SCULLEY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DECLINE OF APPLE ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contd.. Aim was to break Intel & Microsoft strong hold on PC market. In 1993, Michael Spindler took over as CEO & aggressive actions was taken. Cost cutting measures: Laying off 2500 workers. Freezing executive salaries Canning some projects Reducing R&D by $100M a year.

Contd. ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Apple’s Strategy

[object Object],[object Object],Core Competencies (In Current Scenario)

Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sustainable Competitive Advantage

FF Value Creation Process Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) Convergence Apple I,II,III Mac

[object Object],[object Object],[object Object],[object Object],[object Object],Strengths

[object Object],[object Object],[object Object],Weaknesses

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONLUSION

THANK YOU LMT School Of Mangement

APPLE INC.

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