Power point meeting Brussels April 23 / 2010

1. A Vision for ETC USA Market Intelligence Partnerships Results US Operations Group Summary Speaker ETC USA Brussels 2010

5. GDP : historic Market Trends Annual GDP index 2002 - 2009 and GDP forecast 2010

6. GDP : evolution per quarter Market Trends

7. Confidence index Market Trends Consumer Confidence Index®, which had decreased in February, rebounded in March 2010 at 52,5.

8. Employment Market Trends

9. Profit Market Trends

10. Dow Jones Market Trends Dow Jones graph YTD Aug 2008 vs Feb 2010 Source : Les echos.fr 10997,35 04/09/2010

11. Dollar vs. Euro 2010 Market Trends

12. 2. U.S. Travelers to Europe

13. Outbound visitation U.S. travelers to Europe REGIONS 2009 in millions 2008 /2009 Europe 11,929,977 -4% Caribbean 5,515,526 -2.1% Asia 5,265,778 -4% South America 2,566,726 1,2% Central America 2,524,852 -1.6% Oceania 784,025 2.6% Middle East 1,204,885 41.4% Africa 397,204 25.2% Total Overseas 30188973 -1.3% Mexico 5,249,810 -10.5% Canada 3,280,508 -8.6% Grand Total 38719291 -3.3%

14. Volume of U.S. travel to Europe Volume of travel to Europe by U.S. citizens U.S. travelers to Europe

16. U.S. visitors market share by regions 34.1 % 18.5% 17.2% 8.9% 8.8% 4.7% 3.5% U.S. travelers to Europe

17. Spending U.S. travelers to Europe

18. Online booking trends U.S. travelers to Europe

20. 3. U.S OG Marketing

21. Marketing Campaign

27. Visuals

28. 2010 Creative – Landing Page

29. 2010 Creative – Online Banners

30. 2010 Creative – Online Banners

31. 2010 Creative – Online Banners

32. 2010 Marketing Programs – Online Consumer Newsletter

34. 2010 TransAtlantic Conference Defining the New Normal, February 25, 2010

35. 2010 TransAtlantic Conference – Invitation

36. 2010 TransAtlantic Conference – Program

37. 2010 TransAtlantic Conference – Event Photos

38. 2010 TransAtlantic Conference – Press Results

39. 2010 TransAtlantic Conference – Press Results

40. 2010 TransAtlantic Conference – Press Results

41. 2010 TransAtlantic Conference – Press Results

42. 2010 TransAtlantic Conference – Press Results

43. 2010 TransAtlantic Conference – Press Results

44. 2010 TransAtlantic Conference – Survey Results

45. 2010 TransAtlantic Conference – Survey Results

46. 2010 TransAtlantic Conference – Survey Results

47. 2010 TransAtlantic Conference – Survey Results

48. Public Relation 2010

52. Quarterly ETC Bulletin

53. Trend Cards

56. Press

57. Media Coverage Highlights

58. Media Coverage Highlights

59. Media Coverage Highlights

61. 4. Budget

62. ETC US OG BUDGET 2010 ACTIVITIES BUDGET $ PUBLIC RELATIONS SUB TOTAL PR 76000 EVENT SUB TOTAL EVENT 64,000 PRESS SUB TOTAL PRESS 22,000 PUBLICATION SUB TOTAL PUBLICATION 58000 YOU & EUROPE CAMPAIGN VLOG SUB TOTAL CAMPAIGN 233,533 OVERHEAD / LOCAL ADMINISTRATION SUB TOTAL ADMINISTRATION 26,000 TOTAL $ SPENDING 479,533 2009 1€ = $ 1.25 ; 2010 1 € = 1.35 $ BUDGET BRUSSELS (€) 320,000 BUDGET BRUSSELS ($) 432,000 CARRY OUT N-1 47,533 TOTAL 479,533

63. 4/14/2010 Revenue Expenses ETC USA OG / BUDGET 09 ETC (voted) Partners Total Budget Paid (04/14/2010) Commited No-commited ACTIVITIES $ PUBLIC RELATIONS PR Core Program Activities 66,000.00 0.00 66,000.00 19,500.00 46,500.00 0.00 PR Expenses 10,000.00 0.00 10,000.00 10,000.00 0.00 EVENT Ttransatlantic conference 49,000.00 0.00 49,000.00 39,154.92 0.00 9,845.08 Webminar 15,000.00 0.00 15,000.00 0.00 0.00 15,000.00 Culrural event 0.00 0.00 0.00 0.00 0.00 0.00 PR Media lunches and medias tours 0.00 0.00 0.00 0.00 0.00 0.00 Vemex 0.00 0.00 0.00 0.00 0.00 0.00 PRESS Quarterly ETC Bulletin 10,000.00 0.00 10,000.00 2,500.00 7,500.00 0.00 09 Trend Cards 12,000.00 0.00 12,000.00 12,000.00 0.00 0.00 Value Europe Regional Mediatours 0.00 0.00 0.00 0.00 0.00 0.00 PUBLICATION Visit Europe Supplement (Spring & Fall) 0.00 0.00 0.00 0.00 0.00 0.00 Consumer Monthly News Letter 18,000.00 0.00 18,000.00 5,400.00 12,600.00 0.00 Bulletin Transatlantic Europe 40,000.00 0.00 40,000.00 20,000.00 20,000.00 0.00 2010 Bridal Guide 0.00 0.00 0.00 0.00 0.00 0.00 YOU & EUROPE CAMPAIGN VLOG Campaign 233,533.00 200,000.00 433,533.00 19,500.00 414,033.00 0.00 Vlog 0.00 0.00 0.00 0.00 0.00 OVERHEAD / LOCAL ADMINISTRATION Secretariat 12,000.00 0.00 12,000.00 6,000.00 6,000.00 Office Expenses 14,000.00 0.00 14,000.00 1,500.00 9,000.00 3,500.00 BUDGET TOTAL $ 479,533.00 200,000.00 679,533.00 119,554.92 525,633.00 34,345.08

64. ETC US OG BUDGET 2010 2009 ACTIVITIES BUDGET $ BUDGET $ PUBLIC RELATIONS PR Core Program Activities ( incl.News releases) 66,000 66,000 PR Expenses (incl.clipping) 10,000 6,000 SUB TOTAL PR 76000 72,000 EVENT Major Event / Transatlantic conference 49,000 48,000 Webminar 15,000 0 Cultural event 0 0 PR Media lunches and media tours 0 0 VEMEX 0 0 SUB TOTAL EVENT 64,000 48,000

65. PRESS 2010 2009 Quarterly ETC Bulletin 10,000 10,000 Trend Cards 12,000 8,000 Value Europe Regional Mediatours ( NTO Directors) 0 0 SUB TOTAL PRESS 22,000 18,000 PUBLICATION Visit Europe Supplement ( Spring & Fall ) 0 0 Consumer Monthly News Letter 18,000 18,000 Bulletin Transatlantic Europe 40,000 40,000 2010 Bridal Guide 0 0 SUB TOTAL PUBLICATION 58000 58,000

66. YOU & EUROPE CAMPAIGN VLOG 2010 2009 Campaign 192,533 173,475 Media Planning 10,000 10,000 Creative Devlpt 31,000 31,000 Vlog 0 0 SUB TOTAL CAMPAIGN 233,533 214,475 OVERHEAD / LOCAL ADMINISTRATION Secretariat 12,000 12,000 Office Expenses 14,000 14,000 SUB TOTAL ADMINISTRATION 26,000 26,000 TOTAL $ SPENDING 479,533 436,475