A presentation by John Tyler and Kim Stearns on the potential housed within social media for student organizations.

1. Social Media, the Web, and
Future Business Leadership
Organize communication, reach niche audiences and
grow your business.

2. Workshop Facilitators
John Tyler
@j_tyler | johntyler480@gmail.com
Kim Stearns
@KimStearns

3. Lead or Follow?

4. Lead or Follow?
PBL is a great avenue to pursue passions, and gain
experience
PBL service projects and conferences are your best chance
to build your resume and gain experiences for work.
This workshop is designed to introduce tools you can use in
your chapter, and on personal projects.

5. Background Info
Web 2.0
interactive
content driven
http://www.oreillynet.com/
Social Networking
Social Networking in Plain English
Blogging
Blogging in Plain English
Cloud Computing
Info hosted offsite
Outsourcing IT and security
Google Services
Google Docs in Plain English

6. Background Cont.
The Long Tail
Web decreases cost
of production
More people in
marketplace
Targeted advertising
Chris Anderson
http://www.thelongtail.com/
Tribes
Those inclined to like your offering
Act as quot;brand missionariesquot; for you
Target these!

7. Background Cont.
Ultimate Lesson: Content is King
Content is ultimately main driver behind success on Web
New Rules of Marketing and PR. David Scott webinknow.com

8. Social Networking
a brief introduction

10. Niche Sites
Sites for anything and everything
dance: dancejam.com
wine: opentables.com
etc
Niche sites buyers segment themselves

11. The Current Leaders
Facebook
Huge audience pool
Advertising possibilities
Highly targeted
Twitter
Immediate feedback
Dissemination of information
Huge resource with endless possibilities
Search functions
Retweeting

12. Make it Work for Your Chapter

13. Case Study
The Situation:
A PBL Event: march of dimes walk, Business Skills Day, SLC<
anything.
Goals:
Manage a Team
Build Awareness and Excitement for the Event
Turn the Buzz into Profit: (Membership, Sponsorship)

14. Goal 1: Managing the Team

15. Goal 1: Managing the Team
Work in the Cloud: accessibility is key!
Google Calendar
Google Docs
Twitter/Yammer
Facebook

16. Goal 2: Building Buzz
Prepare Content
Plan your moves in advance: have a reserve of information you can
dish out at a steady pace
Know your audiences and their interests
BLOG!
Build a website or blog beforehand
houses in-depth content
a resource for club, media, participants
your mouthpiece to the media
evidence of credibility/sales piece
Participate in the community
find similar blogs and comment/invite their
comments

17. Goal 2: Building Buzz Cont.
Facebook
Status Updates
Link Posting
Event Posting
Twitter
Update Regularly
Always link to engaging content
Show love to like minded tweeters: RT's

18. Goal 3: Converting Buzz to Profit
Membership
Earned Exposure vs. Bought Exposure
Earned exposure: word of mouth or press
Opportunities:
conferences, service projects, etc
Bought Exposure: advertisement, trade shows, etc
How fun is rush week? Not very?
Harder Sell
Solutions:
Website/Blog as platform for thought leadership
Social Networking to spread awareness
Lead Generation/Management to engage potential
members

19. Goal 3: Converting Buzz to Profit
Sponsorship
Earned Exposure and Trust
PBL: great quality, poor buzz
Should be easier to pitch locally
students
sponsors
Solutions:
Publish chapter activities on site/blog
Build buzz for high profile events: BSD
Invest time in building content/activities to lure
sponsorship down the line
Exploit your network to the fullest extent

20. Finally, Be Goal Driven

21. Your Starting Points:
www.azpbl.org
http://www.myspace.com/mikeazpbl
http://s13.photobucket.com/albums/a292/AzPBL/
http://www.youtube.com/profile?user=arizonapbl

22. Further Resources
Social Networking Sites
www.facebook.com
www.twitter.com
www.exectweet.com
Blogs
www.longtail.com
www.webinknow.com
News
CEOs should twitter
Businesses Use Twitter to Cut Costs