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Proposal Defense
1. The Interactions Among Provision of Information , Customers’ Perception and Customers’ Satisfaction : A Study of B&B and Hotel Industries Presenter: Hsin-Pei Pan Advisor: Dr. Hsiao-tung Hsu Date: January 7, 2010
5. Background of the study (Tourism Bureau Republic of China, 2008) B&B 2678 Hotel 2003 600 2008 2691
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10. 2. Could customers’ satisfaction be another information? H1 : Provision has influence upon customers’ perception. H2 : Customers’ perception has influence upon customers’ satisfaction. Research Questions
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23. Customers’ perception vs. customers’ satisfaction ( Chen & Chen, 2009) Perceived value Experience quality Behavioral intention Satisfaction