13. Questionnaire analysis Which stores do you like LACTUELL campaign to be held in? The main distributer channel have highest flow rates of customers is hyper markets
14. Questionnaire analysis What’s the most attractive criteria when you buying your shampoo The main concern & trend in the market is Quality not Price
15. Questionnaire analysis Can you remember what was the most advantage in LACTUELL hair dye? No clear positioning for LACTUELL
25. Product As we find that package most attractive criterion regarding hair care products ,We decided to change the package Before After LACTUEL Hair Dyes; Hair Style products ; Hair Care products. Skin care products LACTUEL Hair Dyes; Hair Style products ; Hair Care products.