An overview and some Strategies for Success!
Theresa Billy
It’s all in the name:
Social (conversational) This is about sharing, it is collaborative and built on trust.
Networks (groups)… people (contacts, friends, followers) These create relationships.
Resources (links, rss, blogs, websites, video)… These push and pull content.
Users can be active or passive.
2. Agenda
• Social Media
• Applications & Channels
• Benefits, Trends and Demographics
*Demonstration of three sites:
LinkedIn Facebook Twitter
• Wrap up with:
Need to Know
Cautions and Concerns
3. Social Media & Channels
Blogs Website
Micro-blogs Twitter
Podcasts Free Talk Live
Networking sites LinkedIn, Facebook
4. Applications
Aggregate FriendFeed
Videos YouTube
Avatars Second Life
Pictures Flickr
8. Demographics
Demographics of sites age as the sites
become more mainstream.
Facebook audience age is now 30+
Engaged and make decisions-uses ads
*More important to note:
Watching: 55+ use to make decisions
9. ROI: Social Media
You can measure:
Impact
Sentiment
Links
SEO
Free: google analytics
15. Need to know:
SM is …
branding, a personality and a skill.
based on trust and respect, talking with,
not at.
presence and privilege: message needs to
be clear, consistent and conversational.
Respond.
16. Cautions and Concerns
No do overs…
Act, don’t react.
Plan and prepare.
Negative information.
Notas do Editor
Hi, I’m Theresa Billy, the Director of Client Services at SetFocus. SetFocus is a Microsoft Gold Certified Partner for Learning Solutions. We train in Microsoft technologies and provide our graduates with career development and placement services.Today I’ll be reviewing how we use social media to do that, for branding our graduates, and for recruiting and placing them and how these same methodologies can be deployed for SMB success.
We’ll start with “What is Social media?”Social Media is about relationships. Relationships through technology.It involves conversation, sharing and disseminating information, experiences andopinions from one to one and one to many, generally in regard to areas of commoninterests and goals.Social media allows you to:Build networks and connect with colleaguesMarket products and provide services and supportAnswer and ask questions, provide and get feedbackShare ideas, intelligence, resources and best practicesMake announcements, post events and newsIt includes blogs, micro-blogs, podcasts, and networking sites.
There are also aggregate sites, like Friendfeed, and applications, like TweetDeck, that extend and combine social media. They collect and “feed” to other applications. Examples of other SM applications include Flickr- photos- and virtual worlds like Second Life.
