IBM Smarter Water Management

김동철 – 공공 담당 파트너
11/16/2009

4대강 살리기의 핵심역할 :
Smarter Water Management
November 2009

© 2009 IBM Corporation

Let’s build a smarter planet: IBM Smarter Water Management

Something profound is happening…

INSTRUMENTED INTERCONNECTED INTELLIGENT
(기능화) (상호 연결) (지능화)
We now have the ability People, systems and We can respond to changes
to measure, sense and objects can communicate quickly and accurately,
see the exact condition and interact with each and get better results
of practically everything. other in entirely new ways. by predicting and optimizing
for future events.

2 © 2009 IBM Corporation


+ + =
An opportunity for us to think and act in more intelligent ways when
it comes to managing and protecting the planet’s water resources.

Eliminate data drought by Make smarter water Build and repair water
improving access and management priority infrastructure whilst
delivery of the right concern irrespective of adding intelligence and
information to drive a new your organization – water instrumentation into the
era of smarter water stress is going to have network to maximize
management. (자료) increasing importance in return on investments
many parts of your well into the future.
strategy and operations. (미래의 투자 보호)
(조직간 연결)



The ecological reality of living in a globally integrated world
is upon us.

 Economic downturn requires doing more with the same.
 The effects of climate change are both a societal and business concern.
 Empowered consumers demand more responsible business practices.
 Managing water supplies and sources is a growing challenge.
 Energy use is rising at an unprecedented rate.

Organizations play a major role in shaping this reality,
and therefore have a responsibility to manage its impact.



IBM helps organizations manage their environmental impact
–or ―go green‖ - by addressing three critical domains:

WATER

Water stress
is growing
and needed to CO2 emissions
generate energy. contribute to climate
change, which
impacts water
systems.

ENERGY CARBON

Energy production
results in CO2 emissions.


Water Management is an urgent and complex global issue

 Agriculture, domestic and
industrial sectors impacted by
increasing demand and limited
supply

 Infrastructure is aging and failing

 Climate change is forcing drought
mitigation measures and flood
management strategies

 Fragmented water management
domains and conflicting interests
of stakeholders

 Worldwide energy needs drive
water needs, and vice versa

 Regulatory frameworks force
decisions



The need for progress in the way we manage water is clear

6x 45%
Increase in global water usage
since the 1900s; twice the rate
of human population growth.
1.1 Up to 45% of water is lost
due to leaks in an aging
water infrastructure around
the world.

billion
The number of people that

10,855
do not have access to safe
water according to The
World Bank.
2/3
Two thirds of the world's
population is projected to
Estimated liters of water it
face water scarcity by
takes to make a pair of jeans.
2025, according to the
United Nations..



Key water management challenges and pain points

INTEGRATED
WATER INTELLIGENCE
RESOURCE
Delivering the information to
MANAGEMENT
drive a new era of water
Build solutions that
management.
address the
interconnected networks
of water, energy, and
carbon management
Smarter
Water
Management
Challenges INFRASTRUCTURE
PRICING THE VALUE REVITALISATION
Build business models that Build and repair water
price the value of water infrastructure with the end
accordingly and driving goal of enabling Smarter
behavior that manages the Cities and generating
balance between water usage better returns on
and water availability. taxpayers dollars whilst
adding intelligence and
instrumentation into the
network.



Better information flow is critical for better water flow
The nature of water management must rapidly evolve
From To

Manual Data Collection Automated Sensing
Managing in Isolation Managing Collaboratively
Intermittent Measurement Real-Time Measurement
Multiple Data Sets Data Integration
“Guesstimation” Tools Modeled Decision Support
Commodity Pricing Value Pricing
Tactical Problem Solving Strategic Risk Management

“One barrier to better management of water resources is simply lack of
data — where the water is, where it's going, how much is being used and
for what purposes, how much might be saved by doing things differently.
In this way, the water problem is largely an information problem. The
information we can assemble has a huge bearing on how we cope with a
world at peak water.”
Source: Wired Magazine, “Peak Water: Aquifers and Rivers Are Running Dry. How Three Regions Are Coping”, Matthew
Power, April 21st, 2008



IBM is helping deploy intelligent systems gather, synthesize and
apply information to change the way entire industries operate.

Smart water Smart traffic Smart energy
Use real-time traffic prediction Analyze customer usage and
Apply monitoring and and dynamic tolling to reduce provide customized products and
management technologies to congestion and its byproducts services that help to boost
help optimize the availability, while positively influencing efficiency from the source through
delivery, use, and quality of related systems. the grid to the end user.
water as well as related
systems including energy and
chemical treatment.
Congestion

Water
Energy grid

Chemicals
Energy

Carbon
Carbon emissions
emissions

Noise Energy
Energy pollution sources

Public
transportation Smart home



Smarter water management means enabling higher levels
collaboration and innovation across value chains and ecosystems

A lot more data is Access to this Allowing us to become
needed to fully information will ensure smarter in how we
understand, model and that we don’t just fix or consume and pay for
predict how water flows rebuild existing water.
around this planet – from infrastructure, but to do it
natural water sources, to better and smarter .
how it is consumed; and Recycled/Treated
what the impacts and
dependencies are on Natural Raw Clean
Sewage
other resources. Water Water Water Consumers
Treatment
Sources Transport Supply



IBM target solution segments

Enterprise Management
 Water usage tracking Resource Management
 Water quality control  Natural Scale
(into and within plants,  Land use management
discharges)  Extraction monitoring
 Supply chain (surface and subsurface)
optimization Infrastructure  Water quality monitoring
Management
 Energy management and management
Utility Scale (surface and subsurface)
 Business process
improvements Asset management  Pumping and energy
 Metrics and Water quality and usage management
management Leak and corrosion  Flood control
management
Energy management
―Smart levees‖ and
monitoring systems
Weather event assimilation
Flood control



Leading IBM smarter water management innovation areas
Information Management: End-
to-end capabilities to help
Process Transformation: organizations manage data and Predictive Analytics: Utilizing
Intelligent and innovative ways to content, pull together trusted leading edge algorithms, and
create, execute, and optimize information that cuts across advanced mathematic assets,
business processes throughout diverse silos, and also gain methods, and capabilities to
entire operations delivering true valuable insights to optimize develop translate large data
end-to-end process performance strategy and operations. streams into predictive insights
visibility even when multiple and turn them into operational
technologies, systems, and reality closing the gap between
applications are powering the strategy and execution.
organization.

Open Standards: IBM has been
Visualization & Modeling:
industry leader helping industries
Converting data into compelling
and governments move toward
and revealing images that suit Nano-Membranes: A new
greater openness and innovation
user needs includes developing concept in membrane materials
through open reference
new representations of 3D that combines resistance to
architectures and standards and
geometry, choosing appropriate chlorine damage and high
extending this commitment to
graphical realizations of data and performance separation behaviour
water management working with
strategies for collaborative making it suitable for arsenic
organizations like the newly
visualization in a networked multi- removal in addition to water
formed Water Innovations alliance
user environments. desalination.
(waterinnovations.org).
.
.
Strong Partnerships: IBM is establishing a Smarter Water Ecosystem with leading partners that bring
sensing technologies, software models, engineering consulting expertise and other novel innovations in
combination with IBM’s capabilities and assets to deliver end-to-end solutions for smarter water management.


IBM Strategic Water Information Management platform

 Intelligence networks applicable to Enterprise Water
Management, Water Infrastructure Management,
Water Resource Management scales

 Provides automated sensing of physical
environments

 Provides water quality, quantity, integration, storage,
analysis, modeling, and a management dashboard
on a local or regional basis

 Provides records management and reporting
capabilities for regulatory and compliance
requirements.

 Provides energy usage information to pinpoint energy
efficiency opportunities related to water

 Provides advanced asset management and
advanced meter management capabilities

 Provide intelligence to proactively manage risk
related to extreme weather events



Strategic Water Information Water Management platform usage

Integrated set of Stakeholders (as examples)
Usage and
technologies, data Water Contractors/
Discharge The public
and tools Authorities customers
(from multiple sources and systems)

Run-off
Leisure Local
Agriculture
industry governments
Quantity
Data types (as examples)

Federal Other water The
agencies agencies Environment
Quality

Environment/
Ecology
Collaborative uses (as examples)
Climate
Water
Water quality Water
quantity/
management allocation
Economic source mgmt

Habitat Public
Geology/ Research
conservation awareness
hydrology
Impact Land use
Energy data assessments Compliance
planning



Benefits of integrated, reliable, secure & scalable platform

 Builds trust between
Integrated set of  Reduced operational risk -
different stakeholders - technologies, data integration of drought
less ―my data says this, and tools management, flood control,
your data says that‖, pollution management
greater disclosure

 Enables higher levels of  Enables coordinated
collaborative decision- system-wide response to
making issues such as climate
change and development

 More rational water
management decisions -  Reduces redundant effort
greater likelihood of data on data collection -
being available as information more likely to
required to enable the be available and
best decision integrated when needed

 Provides a ―roadmap‖ for  Reduces marginal cost of
coordinated information future data collection and
systems development research exercises



Examples of smarter water management innovation

Smarter River Basin Management : Working with The Smarter Water and Energy Metering Working with
Nature Conservancy, IBM is helping build an innovative Enemalta, IBM is developing a new smart grid with
computer-modeling framework that will allow users to 250,000 meters for Malta that integrates both water and
simulate the behavior of river basins around the world power systems. Malta will be able to identify water
thereby helping inform policy and management leaks and electricity losses in the grid allowing the
decisions. utilities to more intelligently plan their investments in the
network, increase operational efficiency, and reward
customers who consume less energy and water.

Smarter Water Infrastructure Asset Management: The
Smarter Weather Management: As part of a utility’s
San Francisco Public Utilities Commission (SFPUC), is
emergency management program, IBM is applying high-
using IBM software to help reduce pollution in the water
resolution weather forecasting capability called Deep
surrounding San Francisco. SFPUC has improved
Thunder to predict damage ahead of time and optimize
visibility into their maintenance operations and physical
processes so that they can better mobilize resources,
infrastructure, with near real-time status of equipment and
reduce restoration time, communicate more accurately,
maintenance history, allowing them now to respond to and
and reduce emergency management costs.
solve problems within 24 hours.


Examples of smarter water management innovation from IBM

Smarter River and Estuary Protection : Working Smarter Levee Management and Flood Control: In
with the Beacon Institute, IBM is helping enable the Netherlands, IBM is working with partners to build
minute-to-minute monitoring of New York's Hudson smarter levees and flood management solutions that
River via an integrated sensor network, robotics, and enable authorities to monitor infrastructure and
computational technology throughout the 315-mile river changing flood conditions and utilize advanced decision
to better understand and predict the effects of global tools to help prevent avoidable flooding incidents as
warming, the movements of migrating fish, and well as enable better emergency response to
transport of pollutants. unavoidable flooding events.

Smarter Bay Management: Paving the way for smarter Smarter Water Use and Energy Efficiency: IBM itself
environmental management and development of has realized dramatic economic and sustainability
Galway Bay, IBM and the Marine Institute of Ireland benefits implementing advanced water management
have deployed a real-time advanced analytics platform systems. Using Green SigmaTM methodologies, IBM
to monitor wave conditions, marine life, and pollution has implemented a smarter water management solution
levels in and around Galway Bay. in IBM Burlington’s Semiconductor Fab that allowed us
to realize $3 million in cost savings and reduce water
consumption by 27% while increasing production.


SmartBay Solution for Galway Bay

 Shared information/
Adapted from Smart Bay reference documentation
collaboration platform for
all stakeholders
(coastguard, fishing,
leisure, shipping etc)

 Streaming real-time
intelligence to allow better
decision-support:
– Weather threats
– Pollution alerts
– Algal bloom
prediction
– Rogue waves, etc

See video at http://www.youtube.com/watch?v=n2XakurQCgU


Smarter Stormwater Management to Optimize Use of Existing System Capacity
Innovative technologies such as High resolution weather and flooding models
Smart Manhole Covers are used are used to generate accurate flood maps with
to detect sewer flow levels specifics on impact areas
Wireless network links
monitoring devices to
central command center

Stormwater Management
Data can also drawn from more Command Center
traditional SCADA/sensors systems.

Advanced analytics and
optimization engines
generate recommended
actions for flood avoidance

Search for all assets of the
Type „natural channel‟ with
Valves, pumps or inflatable
condition = 3 in this area.

Sewer system data can also be Results are highlighted in
blue dams are controlled
linked with asset & workflow tools All assets of the same
type in this area
highlighted in blue
dynamically to balance
to manage any specific inline sewer storage and
maintenance requests avoid potential overflows.



Smarter Water Metering Solution Overview
With a meter partner, IBM Meters report as frequently as IBM installs or provides as a service IBM Maximo enables
installs and networks every 15 minutes either via the main billing system, or can run meter management and
advanced wireless meters in cellphone or Wimax, or less the entire billing service on an maintenance - meter
homes and businesses. frequently via short range outsourced basis. performance and failure
protocol to a drive-by reader. can be tracked remotely.

Meters can provide the home The system as a whole provides More accurate meters usually
or business owner with more granular data on usage provide a revenue gain for the
immediate data on water trends and can alert of immediate utility or local government
consumption. This is known and longer term problems. (industry experience suggests that
to promote water economy. upto 10% is common)



Green Sigma™ methodology to address challenges systematically
Deploy
Define Metering Green Optimize Control
KPIs & SigmaTM
Processes Performance
Baselining Reporting

 Green Sigma™ is an end-to-end solution aimed at reducing energy usage, water usage,
carbon emissions and waste generation throughout a company’s operations, resulting in:
– Lower environmental impact
– Increased efficiency
– Reduced costs

 A Green Sigma™ solution includes:
– A Lean Six Sigma approach to define Key Performance Indicators, and to drive
continuous improvement over time
– An integration framework to capture, filter and present information from multiple,
disparate systems into an operational control dashboard
– An operational dashboard to monitor operational control and provide enterprise oversight
of energy usage, water usage, carbon emissions and waste generation
– Data hosting and management



IBM Centers of Excellence for Water Management

 Helping IBM clients and partners Located in the
Netherlands this center
worldwide to develop enhanced is initially focused on
collaborating with the
water management prediction and providing Dutch
government and
protection systems disaster control
agencies to improve
flood forecasting and
prediction modeling.
 Leveraging IBM Research and
expertise in smart sensors, serious
gaming technology and 3D internet
skills to create realistic modeling Located in Dublin, the
new facility will focus
and simulations. primarily on innovative
research and services
for monitoring,
managing and
 Serve as collaborative innovation forecasting
environmental
hubs for addressing specific client challenges such as the
movement of pollutants
needs and developing additional in fresh water, marine
and oceanic
water management offerings over environments.

time.



Why collaborate with IBM?

 We understand both the business processes and the technical architecture
required for an effective Smarter Water Management program

 Breadth and depth of resources - business and technical consulting /
implementation, hardware and software / advanced analytics

 Flexible delivery models ranging from hourly consulting to business
transformation outsourcing and from on-site at your facilities to offshore

 Proven delivery methodologies

 Industry leading partnership ecosystem – reduces your costs and
minimizes implementation/integration risks



For more information & materials

 Smarter Water Management
Thought Leadership
http://www.ibm.com/ibm/ideasfromibm/
us/smartplanet/topics/water-
management/20090316/index.shtml

 Smarter Water Management
Solutions Home Page
http://www.ibm.com/green/water

 GIO Report on Oceans and Water
http://www.ibm.com/ibm/gio/water.html

 IBM Water Management Pains
Summary Report
http://www-
935.ibm.com/services/us/gbs/bus/pd
f/ibm-water-pains-report-jan09.pdf



We’ve only just begun to
uncover what is possible on
a smarter planet.
The world will continue to become smaller, flatter and
smarter. We are moving into the age of the globally
integrated and intelligent economy, society and planet.

By systemically managing water and energy use, as
well as carbon emissions, smart organizations will
realize true sustainability while achieving real business
benefits—driving growth at the individual,
organizational and population levels.

Let’s work together to drive
real progress in our world.

IBM Smarter Water Management

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