Ambush Marketing Strategies in Sports Events and Olympics Games

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Ambush Marketing Presented by Aravind D.M 06 Rajeev Bhala 37 Hardik Shaw 61

AMBUSH MARKETING ‘ It is the unauthorized association of a business or organization with the marketing of a particular event-gaining benefit for the marketing right or licensing fee applicable in order to be associated with an event, such as sporting event’. - Jerry Welsh

Highlights of Ambush Marketing History ,[object Object],[object Object],[object Object],[object Object],[object Object]

Forms Of Ambush Marketing ,[object Object],[object Object],[object Object],[object Object]

Forms of Ambush Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

NIKE ,[object Object],[object Object],[object Object]

Ambush- The Indirect Ways ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Indirect Ways Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ethical Issues ,[object Object],[object Object]

Ethical Issues Contd… ,[object Object],[object Object],[object Object]

Beijing Olympics’08 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ambush – Big Bazaar ,[object Object],[object Object],[object Object]

Cricket & Cola ,[object Object],[object Object],[object Object],[object Object]

2003 World Cup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ICC tries to stop “Ambush” ,[object Object],[object Object],[object Object]

Tussle between ICC & Players ,[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Thank You Questions (not cases) are welcome

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