Enviar pesquisa
Carregar
How to sell social networking to your boss and publisher
•
Transferir como PPT, PDF
•
2 gostaram
•
452 visualizações
G
guest38ac74
Seguir
GDC09 talk
Leia menos
Leia mais
Diversão e humor
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 140
Baixar agora
Recomendados
Game design true nature
Game design true nature
Anton Gromov
LAFS Marketing and Monetization Lecture 1: Marketing Fundamentals
LAFS Marketing and Monetization Lecture 1: Marketing Fundamentals
David Mullich
Conflicting mechanics & triangularity
Conflicting mechanics & triangularity
Thomas Slade
Startup Branding
Startup Branding
Imagga Technology
Understanding Indie Publishers
Understanding Indie Publishers
DevGAMM Conference
Final Major Project Task 2
Final Major Project Task 2
munroAnimations
Empowering Your Team Through Gamification (Educator: John Harms)
Empowering Your Team Through Gamification (Educator: John Harms)
TheMillenniumExperience2015
Outside the Box: Toward an Ecology of Gaming Enjoyment
Outside the Box: Toward an Ecology of Gaming Enjoyment
Sebastian Deterding
Recomendados
Game design true nature
Game design true nature
Anton Gromov
LAFS Marketing and Monetization Lecture 1: Marketing Fundamentals
LAFS Marketing and Monetization Lecture 1: Marketing Fundamentals
David Mullich
Conflicting mechanics & triangularity
Conflicting mechanics & triangularity
Thomas Slade
Startup Branding
Startup Branding
Imagga Technology
Understanding Indie Publishers
Understanding Indie Publishers
DevGAMM Conference
Final Major Project Task 2
Final Major Project Task 2
munroAnimations
Empowering Your Team Through Gamification (Educator: John Harms)
Empowering Your Team Through Gamification (Educator: John Harms)
TheMillenniumExperience2015
Outside the Box: Toward an Ecology of Gaming Enjoyment
Outside the Box: Toward an Ecology of Gaming Enjoyment
Sebastian Deterding
Mobile Games Revenue Models
Mobile Games Revenue Models
Thiago Paiva
Mike Vaillancourt Art Direction/Graphic Design/Illustration
Mike Vaillancourt Art Direction/Graphic Design/Illustration
MDVaillancourt
'They've still not finished the bloody game yet: Fan anticipation and 'untici...
'They've still not finished the bloody game yet: Fan anticipation and 'untici...
Ruth Deller
1. case study (1)
1. case study (1)
Abbey Glancy
Gamification 101 - Why games are becoming a key marketing tool
Gamification 101 - Why games are becoming a key marketing tool
Crayon
Case Study
Case Study
Mel Nuttall
Game On and Be Playful
Game On and Be Playful
Sharna Jackson
I wonder ... Designing for Curiosity
I wonder ... Designing for Curiosity
Sebastian Deterding
Your Game as a Poster
Your Game as a Poster
Dave Rohrl
OGDC2012_The Story Inside Art Of Cam Gioi 3_Mr. Lam, Nguyen Quang
OGDC2012_The Story Inside Art Of Cam Gioi 3_Mr. Lam, Nguyen Quang
Buff Nguyen
Marketing for indies
Marketing for indies
John Xasou
LAFS Game Design 10 - Fun and Accessability
LAFS Game Design 10 - Fun and Accessability
David Mullich
Alessio Cavatore - Gamification 4 Fun & 4 Business
Alessio Cavatore - Gamification 4 Fun & 4 Business
Livia Francesca Caruso
! Final artic ro- imf&gd_modif
! Final artic ro- imf&gd_modif
ilie rodica
FLLLEX - 2010 - interim results
FLLLEX - 2010 - interim results
klste
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
Gran melia resort & luxury villas daios cove crete
Gran melia resort & luxury villas daios cove crete
ilie rodica
Furtunile solare pineala
Furtunile solare pineala
ilie rodica
Trist, dar adevarat!
Trist, dar adevarat!
ilie rodica
Navitas Slides
Navitas Slides
saketvora
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
Mais conteúdo relacionado
Mais procurados
Mobile Games Revenue Models
Mobile Games Revenue Models
Thiago Paiva
Mike Vaillancourt Art Direction/Graphic Design/Illustration
Mike Vaillancourt Art Direction/Graphic Design/Illustration
MDVaillancourt
'They've still not finished the bloody game yet: Fan anticipation and 'untici...
'They've still not finished the bloody game yet: Fan anticipation and 'untici...
Ruth Deller
1. case study (1)
1. case study (1)
Abbey Glancy
Gamification 101 - Why games are becoming a key marketing tool
Gamification 101 - Why games are becoming a key marketing tool
Crayon
Case Study
Case Study
Mel Nuttall
Game On and Be Playful
Game On and Be Playful
Sharna Jackson
I wonder ... Designing for Curiosity
I wonder ... Designing for Curiosity
Sebastian Deterding
Your Game as a Poster
Your Game as a Poster
Dave Rohrl
OGDC2012_The Story Inside Art Of Cam Gioi 3_Mr. Lam, Nguyen Quang
OGDC2012_The Story Inside Art Of Cam Gioi 3_Mr. Lam, Nguyen Quang
Buff Nguyen
Marketing for indies
Marketing for indies
John Xasou
LAFS Game Design 10 - Fun and Accessability
LAFS Game Design 10 - Fun and Accessability
David Mullich
Alessio Cavatore - Gamification 4 Fun & 4 Business
Alessio Cavatore - Gamification 4 Fun & 4 Business
Livia Francesca Caruso
Mais procurados
(13)
Mobile Games Revenue Models
Mobile Games Revenue Models
Mike Vaillancourt Art Direction/Graphic Design/Illustration
Mike Vaillancourt Art Direction/Graphic Design/Illustration
'They've still not finished the bloody game yet: Fan anticipation and 'untici...
'They've still not finished the bloody game yet: Fan anticipation and 'untici...
1. case study (1)
1. case study (1)
Gamification 101 - Why games are becoming a key marketing tool
Gamification 101 - Why games are becoming a key marketing tool
Case Study
Case Study
Game On and Be Playful
Game On and Be Playful
I wonder ... Designing for Curiosity
I wonder ... Designing for Curiosity
Your Game as a Poster
Your Game as a Poster
OGDC2012_The Story Inside Art Of Cam Gioi 3_Mr. Lam, Nguyen Quang
OGDC2012_The Story Inside Art Of Cam Gioi 3_Mr. Lam, Nguyen Quang
Marketing for indies
Marketing for indies
LAFS Game Design 10 - Fun and Accessability
LAFS Game Design 10 - Fun and Accessability
Alessio Cavatore - Gamification 4 Fun & 4 Business
Alessio Cavatore - Gamification 4 Fun & 4 Business
Destaque
! Final artic ro- imf&gd_modif
! Final artic ro- imf&gd_modif
ilie rodica
FLLLEX - 2010 - interim results
FLLLEX - 2010 - interim results
klste
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
Gran melia resort & luxury villas daios cove crete
Gran melia resort & luxury villas daios cove crete
ilie rodica
Furtunile solare pineala
Furtunile solare pineala
ilie rodica
Trist, dar adevarat!
Trist, dar adevarat!
ilie rodica
Navitas Slides
Navitas Slides
saketvora
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
Linda Draper's Art and Show dogs
Linda Draper's Art and Show dogs
Linda Draper
KHLeuven - Leuven University College Presentation
KHLeuven - Leuven University College Presentation
klste
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
Kkc 2008 Analysis Jan23
Kkc 2008 Analysis Jan23
saketvora
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
guest38ac74
Doamna toamna ii
Doamna toamna ii
ilie rodica
Communicating Science Lecture
Communicating Science Lecture
FTripodi
! Reclama anului 2012
! Reclama anului 2012
ilie rodica
Destaque
(19)
! Final artic ro- imf&gd_modif
! Final artic ro- imf&gd_modif
FLLLEX - 2010 - interim results
FLLLEX - 2010 - interim results
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
Gran melia resort & luxury villas daios cove crete
Gran melia resort & luxury villas daios cove crete
Furtunile solare pineala
Furtunile solare pineala
Trist, dar adevarat!
Trist, dar adevarat!
Navitas Slides
Navitas Slides
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
Linda Draper's Art and Show dogs
Linda Draper's Art and Show dogs
KHLeuven - Leuven University College Presentation
KHLeuven - Leuven University College Presentation
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
Kkc 2008 Analysis Jan23
Kkc 2008 Analysis Jan23
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
How to sell social networking to your boss and publisher
Doamna toamna ii
Doamna toamna ii
Communicating Science Lecture
Communicating Science Lecture
! Reclama anului 2012
! Reclama anului 2012
Semelhante a How to sell social networking to your boss and publisher
FGS 2011: Keeping Yourself Honest in Game Design (SteamBirds)
FGS 2011: Keeping Yourself Honest in Game Design (SteamBirds)
mochimedia
LAFS SVI Level 7 - Game Publishing
LAFS SVI Level 7 - Game Publishing
David Mullich
What is this Sims 4?
What is this Sims 4?
Ruth Deller
From Web to Game Development
From Web to Game Development
Pietro Polsinelli
Developers vs Cybercriminals: Protecting your MMO from online crime
Developers vs Cybercriminals: Protecting your MMO from online crime
En Masse Entertainment
Don't Play Games With Me! Promises and Pitfalls of Gameful Design
Don't Play Games With Me! Promises and Pitfalls of Gameful Design
Sebastian Deterding
Gamesmarketing 100504005255-ph
Gamesmarketing 100504005255-ph
Long-Road Applied-Media Diploma
Promotional video games
Promotional video games
EGO creative media solutions
Draw something strategic brand usage
Draw something strategic brand usage
WolfzHowl Strategic instigation
Last Day of Work-Presentation
Last Day of Work-Presentation
Nicolò Borghi
Games:EDU:08 South: Jonathan Blow
Games:EDU:08 South: Jonathan Blow
pixellab
Are You Making the Right Game?
Are You Making the Right Game?
Intel® Software
From Web to Game Development - Pietro Polsinelli - Codemotion Roma 2015
From Web to Game Development - Pietro Polsinelli - Codemotion Roma 2015
Codemotion
Starting a new game business
Starting a new game business
Jussi Laakkonen
Pawned. Gamification and Its Discontents
Pawned. Gamification and Its Discontents
Sebastian Deterding
UXAustralia 2011: Gamification sucks
UXAustralia 2011: Gamification sucks
Paris Buttfield-Addison
Western Indie Game Trends
Western Indie Game Trends
simoniker
Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?
Gunter Blanckaert
Chad marketing campaign
Chad marketing campaign
Josh Matthews
Playing Together
Playing Together
James Boardwell
Semelhante a How to sell social networking to your boss and publisher
(20)
FGS 2011: Keeping Yourself Honest in Game Design (SteamBirds)
FGS 2011: Keeping Yourself Honest in Game Design (SteamBirds)
LAFS SVI Level 7 - Game Publishing
LAFS SVI Level 7 - Game Publishing
What is this Sims 4?
What is this Sims 4?
From Web to Game Development
From Web to Game Development
Developers vs Cybercriminals: Protecting your MMO from online crime
Developers vs Cybercriminals: Protecting your MMO from online crime
Don't Play Games With Me! Promises and Pitfalls of Gameful Design
Don't Play Games With Me! Promises and Pitfalls of Gameful Design
Gamesmarketing 100504005255-ph
Gamesmarketing 100504005255-ph
Promotional video games
Promotional video games
Draw something strategic brand usage
Draw something strategic brand usage
Last Day of Work-Presentation
Last Day of Work-Presentation
Games:EDU:08 South: Jonathan Blow
Games:EDU:08 South: Jonathan Blow
Are You Making the Right Game?
Are You Making the Right Game?
From Web to Game Development - Pietro Polsinelli - Codemotion Roma 2015
From Web to Game Development - Pietro Polsinelli - Codemotion Roma 2015
Starting a new game business
Starting a new game business
Pawned. Gamification and Its Discontents
Pawned. Gamification and Its Discontents
UXAustralia 2011: Gamification sucks
UXAustralia 2011: Gamification sucks
Western Indie Game Trends
Western Indie Game Trends
Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?
Chad marketing campaign
Chad marketing campaign
Playing Together
Playing Together
Último
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Shivani Pandey
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Call Girls in Nagpur High Profile
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
ritikasharma
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Nitya salvi
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
noor ahmed
Goa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in Goa
sexy call girls service in goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
russian goa call girl and escorts service
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
SUHANI PANDEY
↑Top Model (Kolkata) Call Girls Behala ⟟ 8250192130 ⟟ High Class Call Girl In...
↑Top Model (Kolkata) Call Girls Behala ⟟ 8250192130 ⟟ High Class Call Girl In...
noor ahmed
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
Apsara Of India
Nayabad Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex At ...
Nayabad Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex At ...
aamir
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
ritikasharma
📞 Contact Number 8617697112 VIP Ganderbal Call Girls
📞 Contact Number 8617697112 VIP Ganderbal Call Girls
Nitya salvi
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
rahim quresi
Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
ritikasharma
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
roncy bisnoi
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
rahim quresi
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
ritikasharma
Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...
Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...
Riya Pathan
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
sexy call girls service in goa
Último
(20)
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Dhayari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
Hotel And Home Service Available Kolkata Call Girls Howrah ✔ 6297143586 ✔Call...
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Goa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in Goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
↑Top Model (Kolkata) Call Girls Behala ⟟ 8250192130 ⟟ High Class Call Girl In...
↑Top Model (Kolkata) Call Girls Behala ⟟ 8250192130 ⟟ High Class Call Girl In...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
Nayabad Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex At ...
Nayabad Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex At ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
📞 Contact Number 8617697112 VIP Ganderbal Call Girls
📞 Contact Number 8617697112 VIP Ganderbal Call Girls
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...
Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
How to sell social networking to your boss and publisher
1.
2.
I’m losing my
voice
3.
I speak less
4.
words say more
5.
why am I
doing this?
6.
two little stories
7.
“the pitch”
8.
you: developer
9.
convinced by Social
Gaming
10.
go to publisher
/ boss
11.
pitch
12.
great game
13.
social networking
14.
huge success
15.
rejection
16.
:(
17.
“the project”
18.
game
19.
great ideas
20.
doesn’t work
21.
cancelled
22.
:(
23.
...
24.
what went wrong?
25.
how can you
fix it?
26.
the pitch ...
27.
...what happened?
28.
expectations vs. reality
reality reality
29.
what the publisher
expected
30.
PROFIT
31.
what the publisher
heard
32.
COSTS
33.
DISRUPTION
34.
you didn’t notice
35.
what the developer
heard
36.
INNOVATION
37.
POPULARITY
38.
FREE MARKETING
39.
what the publisher
expected
40.
PROFIT
41.
you already know
that one
42.
(we’ll come back
to this)
43.
DISRUPTION
44.
(important)
45.
what is disruption?
46.
47.
(curiously apposite)
48.
also
49.
50.
“disruptive innovation”
51.
“ disruptive innovation”
!= “revolutionary”
52.
revolution:
53.
guns, explosions, etc
54.
change
55.
stays the same
56.
disruption:
57.
silence
58.
change
59.
wiped out
60.
silence
61.
“social networking”
62.
“so what?”
63.
problem 2:
64.
change
65.
change => loss
66.
"Fear is the
path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering"
67.
"Fear is the
path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering"
68.
change => loss;
loss => anger/fear; anger/fear => rejection rejection rejection
69.
your game
70.
(w/social networking)
71.
invalidate
72.
years of experience
73.
change => loss;
loss => anger/fear; anger/fear => rejection rejection rejection
74.
(and the Dark
Side)
75.
a.k.a. “ Disruptive
Change”
76.
</disruption>
77.
<profit />
78.
net result:
79.
pitch
80.
a reasonable theory:
81.
“better games are
more likely to be funded”
82.
reality:
83.
didn’t understand
84.
(OR:)
85.
got scared
86.
one thing they
know:
87.
Show me the
money.
88.
(how much more
will it cost?)
89.
(how much revenue
will it bring?)
90.
You already told
them
91.
did you tell
them..?
92.
e.g. “Why...
93.
94.
95.
96.
97.
what went wrong?
98.
how can you
fix it?
99.
1: “Don’t say
this”
100.
there are twenty
times as many people using each social network as are using each online game
101.
publisher thinks:
102.
(SN users dont
spend money)
103.
(too expensive to
run the ops for that many people)
104.
(very low quality,
low production value, our brand is much more high quality than that)
105.
the future of
“the internet”
106.
publisher thinks:
107.
(fad)
108.
(landgrab that we
won’t win)
109.
viral marketing
110.
(VM doesn’t work)
111.
(you’re just gambling)
112.
2. Do say
these:
113.
here’s a prototype
114.
(usually...)
115.
(...never tried)
116.
117.
118.
119.
120.
you lose:
121.
brand-control,
122.
game-control,
123.
cross-sell opportunities,
124.
and transaction commisions
125.
we’ll learn as
we go
126.
...and that’s OK
127.
(and cheap)
128.
tell them what
they want to hear:
129.
reduce cost:
130.
e.g. “Don’t worry,
be crappy”
131.
e.g. free market
research
132.
e.g. lowered consumer
expectations
133.
reduced risk:
134.
e.g. “soft launch”
135.
e.g. ops costs
only if we succeed
136.
increased revenue
137.
e.g. up-sell and
cross-sell
138.
increased customer loyalty
139.
e.g. stick with
your friends
140.
Questions?
Baixar agora