6. Vision: making consumption affordable for all customer segments. Variety of goods to be traded – products that touch everyday life of consumers. Target Segment: Masses Competition Store area
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8. Location Span of managerial control: Focusing 4 geographic areas Variety of goods to be traded – wide variety of products Target Segment: Customers that look for convenience and value. Competition Store area
16. External Promotions Static Billboards & Hoardings Movable Billboards & Hoardings Advertisement in Newspaper Advertisement in Magazines Radio and Television
18. Internal Promotions The most common In-Store Promos are as follows; Season Launch (Apparel) New Product Launch Mid-Season Offers Price-Offs and Discounts BOGOF Bouquet Offers and Bundling Cross Promotions with External Brands/Service Providers End of Season