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Recruiting around the globe   The Network & Intelligence Group October 1 2009, Geert-Jan Waasdorp
Intelligence Group ,[object Object],[object Object],[object Object],[object Object],© 2009, The Network,  Intelligence Group
Research 2006 © 2009, The Network,  Intelligence Group 2006 ,[object Object],[object Object],[object Object],[object Object]
International recruitment strategy ,[object Object],[object Object],[object Object],[object Object],© 2009, The Network,  Intelligence Group
Research 2006 vs 2009 © 2009, The Network,  Intelligence Group 2006 ,[object Object],[object Object],[object Object],[object Object],2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009, The Network,  Intelligence Group
Trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009, The Network,  Intelligence Group
In the UK © 2009, The Network,  Intelligence Group
What is  distinctive,in general, of  the laborforce in the UK vs worldwide?  © 2009, The Network,  Intelligence Group
What is  distinctive,in general, of  the laborforce in the UK vs worldwide?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009, The Network,  Intelligence Group N=2.613
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leaving the UK © 2009, The Network,  Intelligence Group
… but which city do they prefer? © 2009, The Network,  Intelligence Group
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… but what city do they prefer? © 2009, The Network,  Intelligence Group
© 2009, The Network,  Intelligence Group What is the most  distinctive reason   to leave the UK?
© 2009, The Network,  Intelligence Group
Who wants to come to the UK? © 2009, The Network,  Intelligence Group
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who wants to come to the UK? © 2009, The Network,  Intelligence Group
Why?
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009, The Network,  Intelligence Group Strong global competition
How to look for a job in  (to)  the UK?
If you are considering working in the UK, what information is important to get from the company you would like to work for?   © 2009, The Network,  Intelligence Group To the UK Accomodation 72% Standard of living 64% Comfortable social environment 50% Relocation arrangements 47% Opportunities to learn languagues 45% Taxes 42% Local Facilities 40% Transport links 39% Interesting career opportunities for my partner 30% Climate 24% Contacting other foreign employees  23% Advice on schools and universities 21% Availabilty of a relocation manager 18% Ability to commute from the countryside 17% Special section on the website for foreigners 15% Local shopping/entertainment 14%
International Recruitment Case
The Case A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
Analyses A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  -  all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience ( 45+ yrs, experienced managers in the pharma industry, mobile,  fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a  slightly younger  audience AND the new member states.
Where is the potential?
How to attract? Target Group Opportunity to broaden experience 58% Better career opportunities 46% Meet new people/build a new network 45% To have a better standard of living 38% Get to know different cultures 33%
How to attract? Target Group Total Index Opportunity to broaden experience 58% 61% 95 Better career opportunities 46% 52% 89 Meet new people/build a new network 45% 23% 194 To have a better standard of living 38% 46% 82 Get to know different cultures 33% 27% 124
How to reach? Target Group Total Index Search Engines 55% 48% 114 Foreign Recruitment Agencies 53% 34% 157 Corporate website of the company 48% 41% 116 People I know 46% 43% 108 International job boards 36% 43% 84 National job boards  31% 25% 123 International magazines 24% 11% 207 Job boards abroad 20% 34% 58 International newspapers 17% 15% 113 Online communities/Social networks 14% 35% 41 Local ambassy 8% 12% 67
How to reach?
Questions?
Let’s stay in contact? Linkedin.com/in/waasdorp Twitter.com/WaasdorpiGI Facebook.com [email_address] or just get my business card

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Why going (out of) to the UK?

  • 1. Recruiting around the globe The Network & Intelligence Group October 1 2009, Geert-Jan Waasdorp
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. In the UK © 2009, The Network, Intelligence Group
  • 9. What is distinctive,in general, of the laborforce in the UK vs worldwide? © 2009, The Network, Intelligence Group
  • 10.
  • 11.
  • 12. … but which city do they prefer? © 2009, The Network, Intelligence Group
  • 13.
  • 14. © 2009, The Network, Intelligence Group What is the most distinctive reason to leave the UK?
  • 15. © 2009, The Network, Intelligence Group
  • 16. Who wants to come to the UK? © 2009, The Network, Intelligence Group
  • 17.
  • 18. Why?
  • 19.  
  • 20.
  • 21. How to look for a job in (to) the UK?
  • 22. If you are considering working in the UK, what information is important to get from the company you would like to work for? © 2009, The Network, Intelligence Group To the UK Accomodation 72% Standard of living 64% Comfortable social environment 50% Relocation arrangements 47% Opportunities to learn languagues 45% Taxes 42% Local Facilities 40% Transport links 39% Interesting career opportunities for my partner 30% Climate 24% Contacting other foreign employees 23% Advice on schools and universities 21% Availabilty of a relocation manager 18% Ability to commute from the countryside 17% Special section on the website for foreigners 15% Local shopping/entertainment 14%
  • 24. The Case A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
  • 25. Analyses A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience ( 45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
  • 26. Where is the potential?
  • 27. How to attract? Target Group Opportunity to broaden experience 58% Better career opportunities 46% Meet new people/build a new network 45% To have a better standard of living 38% Get to know different cultures 33%
  • 28. How to attract? Target Group Total Index Opportunity to broaden experience 58% 61% 95 Better career opportunities 46% 52% 89 Meet new people/build a new network 45% 23% 194 To have a better standard of living 38% 46% 82 Get to know different cultures 33% 27% 124
  • 29. How to reach? Target Group Total Index Search Engines 55% 48% 114 Foreign Recruitment Agencies 53% 34% 157 Corporate website of the company 48% 41% 116 People I know 46% 43% 108 International job boards 36% 43% 84 National job boards 31% 25% 123 International magazines 24% 11% 207 Job boards abroad 20% 34% 58 International newspapers 17% 15% 113 Online communities/Social networks 14% 35% 41 Local ambassy 8% 12% 67
  • 32. Let’s stay in contact? Linkedin.com/in/waasdorp Twitter.com/WaasdorpiGI Facebook.com [email_address] or just get my business card