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[object Object],[object Object],[object Object],[object Object],"A TOUCH OF MALICE" Executive Summary

[object Object],[object Object],[object Object],"A TOUCH OF MALICE" Executive Summary

[object Object],[object Object],"A TOUCH OF MALICE" Time Context

[object Object],"A TOUCH OF MALICE" Statement of the Problem

[object Object],[object Object],[object Object],"A TOUCH OF MALICE" Objectives

[object Object],"A TOUCH OF MALICE" Assumption

"A TOUCH OF MALICE" Areas of Consideration TOWS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S1, O1; S2, O1; S3, O2 – Product Development S1, O2; S2, O2 – Backward Integration S1, O3; S3, O1 – Market Development S2, O3 – Bulk Discount S3, O3 –Market Differentiation W1, O1; W1, O2 – Set a systematic process of planning W1, O3; W2, O1 – Conduct STEP analysis W2, O2 – Product redesigning W2, O3 – Market Improvement W3, O1 – Conduct a market survey W3, O2 – Hire professional experts W3, O3 – Enhance product quality ,[object Object],[object Object],[object Object],[object Object],S1, T1; S3, T1 – Exportation S1, T2 – Market Development S1, T3; S2, T3 – Advertise S2, T1 – Allocate cost saving to marketing S2, T2; S3, T2 – Blind testing S3, T3 – Product Development W1, T1 – Set a systematic process of planning W1, T2 – Product blind testing W1, T3 – Market Penetration W2, T1 – Create distinguishable product packaging W2, T2 – Enhance product acceptance (use of native product) W2, T3 – Improve product design W3, T1 – Hire professional experts W3, T2; W3, T3 – Product blind testing

"A TOUCH OF MALICE" Areas of Consideration TOWS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S1, O1; S2, O1; S3, O2 – Product Development S1, O2; S2, O2 – Backward Integration S1, O3; S3, O1 – Market Development S2, O3 – Bulk Discount S3, O3 – Market Differentiation

"A TOUCH OF MALICE" Areas of Consideration TOWS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S1, T1; S3, T1 – Exportation S1, T2 – Market Development S1, T3; S2, T3 – Advertise S2, T1 – Allocate cost saving to marketing S2, T2; S3, T2 – Blind testing S3, T3 – Product Development

"A TOUCH OF MALICE" Areas of Consideration TOWS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],W1, O1; W1, O2 – Set a systematic process of planning W1, O3; W2, O1 – Conduct STEP analysis W2, O2 – Product redesigning W2, O3 – Market Improvement W3, O1 – Conduct a market survey W3, O2 – Hire professional experts W3, O3 – Enhance product quality

"A TOUCH OF MALICE" Areas of Consideration TOWS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],W1, T1 – Set a systematic process of planning W1, T2 – Product blind testing W1, T3 – Market Penetration W2, T1 – Create distinguishable product packaging W2, T2 – Enhance product acceptance (use of native product) W2, T3 – Improve product design W3, T1 – Hire professional experts W3, T2; W3, T3 - Product blind testing

"A TOUCH OF MALICE" A. BLIND TEST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alternative Courses of Action

[object Object],[object Object],[object Object],[object Object],"A TOUCH OF MALICE" B. HIRE PROFESSIONAL EXPERTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alternative Courses of Action

[object Object],[object Object],[object Object],[object Object],"A TOUCH OF MALICE" C. STEP ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],Alternative Courses of Action

[object Object],[object Object],[object Object],[object Object],[object Object],"A TOUCH OF MALICE" Conclusion/ Recommendation

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