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Getting Our Word Out  Managing the Media  During a Crisis Allen G.Pitts, W1AGP ARRL
Media Experiences ,[object Object],[object Object]
Media’s Reputation
Media Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Technology keeps changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 24 hours news cycle ,[object Object],[object Object]
Where’s the story ? ,[object Object],[object Object]
The Media is a Tool ,[object Object],[object Object],[object Object]
Hurricane Katrina Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis Communication Plan ,[object Object],[object Object],[object Object],[object Object]
Public Information Defined -Our wants and theirs- ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
What to share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be sure brain is engaged before putting mouth into motion.
What To Say ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The PIO as seen by ARES… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where will  YOU  be ?? ,[object Object],[object Object]
  The  JIS: What is it? ,[object Object],The JIS is  a network of PIOs from multiple agencies  sharing and coordinating public information, whether formally or informally, to ensure  delivery of accurate and timely information the public needs and wants.
How is JIS done? ,[object Object],[object Object],[object Object],[object Object]
A JIS Example ,[object Object],[object Object],[object Object],[object Object],[object Object],Served Agency PIO Media ARES PIO
Benefits of Working in a Joint Information System ,[object Object],[object Object],[object Object],[object Object]
Where is this JIS ? ,[object Object],[object Object],[object Object],[object Object]
Where you fit in the   ICS/NIMS  Org Chart
ICS/NIMS Org Chart
JIC: What is it? ,[object Object],[object Object]
Benefits of the JIC ,[object Object],[object Object],[object Object],[object Object],[object Object]
JIC – What do you need to get in? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does this mean to you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Join or Form a PIO Association ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
State JIC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promoting Amateur Radio ,[object Object]
Remember: ,[object Object],[object Object]

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Pio And Emergency Work

Notas do Editor

  1. Video clip available at http://video.greatestjournal.com/files/berlitz_tv_commercial%202006.mpg
  2. We will be teaching an ICS/NIMS – based organization for the JIC. It is NOT an officially approved organization because, as far as we can find, one does not exist. This system for a JIC works because it is currently being used by several California agencies. It has also been used in dozens of training exercises by experienced PIOs. Because it is based on ICS/NIMS principles it works. This is where instructor gives an overview of ICS/NIMS based JIC organization. Not too much detail, just main points: Line of reporting (chain of command); span of control, Common terminology, based on functions. Most importantly: IT WORKS! Describe briefly that each unit reports to a Director. Each Director reports to the Section Chief. Branch Directors meet frequently to share info. It is imperative that all who work in the JIC understand ICS/NIMS. FEMA offers an online “course” at http://www.training.fema.gov/EMIWeb/IS/IS700.asp Also review these links: http://www.fema.gov/nims/ http://www.dhs.gov/dhspublic/display?theme=51&content=3423