The document discusses using social media in public relations campaigns. It notes that concerns over social media are similar to past concerns over new technologies like email. It recommends setting clear goals for social media campaigns, determining an engaging "hook" to attract audiences, and developing a distribution plan across relevant social networks and blogs. The case study describes a successful campaign for a cosmetics business that used humor and social sharing to gain extensive media coverage and increased website traffic.

1. The Power of Social Media in a PR Campaign Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz

17. Using Social Media in YOUR Public Relations Plan

27. SEO Press Release

28. SEO Press Release

36. Web Results Ice Rocket Web results were at 3,960 at the beginning of May and are now up to 20,700

39. Attendee Examples

40. Attendee Examples

41. Attendee Examples

42. Attendee Examples

43. Questions & Comments Bill Balderaz [email_address] www.webbedmarketing.com Twitter: @bbalderaz