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Chapter 9 New-Product Development and Product Life-Cycle Strategies

Learning Goals ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Nokia 9 -

Definition ,[object Object],[object Object],Video Snippet AMEX introduces a new product

New Product Development Strategy ,[object Object],[object Object],[object Object]

Nike acquired Converse in 2003 for $305 million Marketing in Action 9 -

Discussion Question ,[object Object],[object Object],9 -

Stages of the New Product Development Process Figure 9.1 9 -

[object Object],[object Object],[object Object],[object Object],[object Object],Stages of the New Product Development Process

Intuit, a marketer of financial software, asks for new product ideas from customers Marketing in Action Click on screenshot for website 9 -

Stages of the New Product Development Process ,[object Object],[object Object],[object Object]

MIT Virtual Research ,[object Object],Marketing in Action Click on screenshot for website 9 -

Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object]

Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Test Marketing Is it in the Near Future? ,[object Object],[object Object],[object Object],[object Object],Marketing in Action Source: Advertising Age Click on screenshot for website 9 -

[object Object],[object Object],[object Object],[object Object],Online Test Marketing Is it in the Near Future? Marketing in Action 9 -

Stages of the PLC Figure 9.2 9 -

Alternative Product Life Cycles Figure 9.3 9 -

Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages

Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages

[object Object],[object Object],[object Object],[object Object],[object Object],Which stage of the PLC? How do you know? Marketing in Action 9 -

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategies: Introduction Stage

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing in Action Which stage of the PLC? How do you know? 9 -

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategies: Growth Stage

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategies: Maturity Stage

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategies: Decline Stage

Discussion ,[object Object],9 -

Low-dose Aspirin Ad ,[object Object],[object Object],Click on screenshot for website with products Marketing in Action 9 -

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