„Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo“
Presentation hold by Günter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013.
From the Audio Intro:
Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, I‘d like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. I‘d like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication.
Español:
Los contenidos en tiempo real está a punto de reescribir la dramaturgia completa de la comunicación turística. Hoy, me gustaría destacar las últimas tendencias en contenidos multimedia y seguimientos en directo a través de Twitter, Facebook, Instagram, Vine y otras. Me gustaría proporcionaros algunos enfoques, ideas y ejemplos de las mejores prácticas en la utilización de imágenes, vídeos y podcasts para promocionar el turismo rural. Habrá numerosos consejos prácticos sobre cómo obtener el máximo rendimiento de las redes sociales y la comunicación web.
Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/
Immediate Experiences: New Ideas for Real Time Content in Rural Tourism
1. Immediate Experiences: New Ideas for
Real Time Content in Rural Tourism
Günter Exel
günter exel | text | konzept | presse | web
@guenterexel | @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 1
4. This is happening right now …
… on www.j.mp/congresotrn13live … or any website!
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 4
5. Real Time Content in Tourism
Twitter – the
perfect tool for live
impressions:
• Touristic events
• Conferences
• Trade fairs
• Travel reports –
like @TravelLiveCC
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 5
6. Real Time Content in Tourism
Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
• Tweets
• Photos
• Videos (Telly, YouTube etc.)
• Podcasts (AudioBoo)
• Presentations (SlideShare)
• Google Maps
• Links
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 6
7. Making experiences come alive
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 7
8. Multimedia Experiences
• Take pictures!
• Take videos!
• Record interviews!
Source: @PittyTuscany, Zittrauerhof, youtube.com/urlaubambauernhofat
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 8
9. Multimedia Impressions – Pictures
It‘s not only
about you …
but also about
your guests!
Source: @Toprural, @illentisco
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 9
10. Multimedia Impressions – Pictures
Show the
beauty through
day times and
seasons …
Source: @elvasar, @BeckyMcCray @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 10
11. Multimedia Impressions – Pictures
Animals are
your secret
weapon!
Source: @escapadarural, @ruralworker, @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 11
16. Multimedia Impressions – Pictures
Stick to your passions!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 16
17. Multimedia Impressions – Videos
There is more than …
• Image Videos
• Animated
Presentations
Show what your
guests might
experience!
Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 17
18. Multimedia Impressions – Videos
Immediate
experiences:
Make it
live …
Make it
breath!
Source: youtube.com/familienbauernhof, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 18
19. Multimedia Impressions – Videos
Be creative!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 19
21. Sounds fine, but … hey, we‘ve got Facebook!
Why Focus on Real Time Content?
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 21
22. The Facebook World is not enough
• No presence in
search engines
• Privacy restrictions
• No multimedia
curation
• No storytelling for
your website
• By the way …
Do not cross post
from Facebook to
Twitter!
Source: @laventadelalma
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 22
23. Viral distribution via Social Media
Source: @EstefaniaYH, @Ruralpromo
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 23
24. Storytelling via Social Media
Storytelling
on Twitter,
Facebook & Co:
How not to get
lost?
Source: @Ruralworker, @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 24
25. Storytelling via Social Media
You‘ve got stories to tell!
Source: @TurismoNavarra, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 25
26. Live Impressions: Jordan 2011
January 2011:
The Arab
Revolution
Source: Wikimedia Commons/Rashad
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 26
27. Live Impressions: Jordan 2011
VisitJordan recorded
interviews with
tourists, published
them on YouTube
Source: @VisitJordan
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 27
28. Live Impressions: Jordan 2011
Real time report
#JordanLive:
• Blog
• Tweets
• Pictures
• Videos
• Podcasts
Fotos: TravelLive.cc
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 28
29. Live Impressions: #truegreece 2012
July 2012:
Greece in crisis
Source: Wikimedia Commons/Kotsolis, Ggia
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 29
34. Real Time Content on Your Website
Multimedia
content on
preggio.it from
• Twitter
• Instagram
• YouTube …
• and the blog!
Source: @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 34
35. Storytelling with Multimedia
„The Old,
the Young
and the Sea“
A personalized
video chronicle
along the
Spanish coast
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 35
36. Live Impressions: „Digitaler Almabtrieb“
Livestreaming via
Google Hangout:
„Digitaler Almabtrieb“,
Oberstaufen
Source: @oberstaufen
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 36
37. Multimedia Impressions – Google Glass
www.google.com/glass/start/how-it-feels
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 37
38. Improving Picture Quality
Photo
impressions:
Which one would
you „like“ on
Facebook?
Source: @PittyTuscany, @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 38
39. Improving Picture Quality
Telling stories
with pictures:
• Plants from
unsual angles
• Fresh Harvest
• Blind
passengers
• Delight of
fresh pasta
• Change of
seasons
Source: @AgriturismoNico
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 39
40. Improving Picture Quality
There‘s an app
for everything!
Source: @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 40
41. Improving Picture Quality
Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
Snapseed
• Snapseed
• Camera +
• Instagram
• Twitter Photo
Filters
Instagram
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 41