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Blogs in the tourism industry Guillaume Thevenot Hotel-Blogs.com March 26, 2007
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
What is Social Media? ,[object Object],[object Object],[object Object]
[object Object],What is Social Media? 1. I publish an article 2. Readers give their comments 3. I respond to those comments  4. I amend the article accordingly or I update it with new information 5. Other editors link to my story 6. It brings more traffic and… I become famous! I feel being part of the news…
The Blogging Phenomenon
[object Object],[object Object],The Blogging Phenomenon
Blogs in the tourism industry   Individual
Blogs in the tourism industry  Individual
Blogs in the tourism industry   Collaborative
Blogs in the tourism industry Collaborative
Blogs in the tourism industry    Corporate
Blogs in the tourism industry Corporate
Blogs in the tourism industry    Traditional Media
Blogs in the tourism industry Traditional Media
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