OK I admit it I am a huge Richard Branson fan. I know I have mentioned him before-mind you he is a multi-millionaire and pretty successful, so worth listening to don’t you think?

2. GSR2R
What Richard Branson Can
Teach Recruiters About Social
Media

3. What Richard Branson Can Teach Recruiters
About Social Media
OK I admit it I am a huge Richard Branson fan.
I know I have mentioned him
before-mind you he is a
multi-millionaire and pretty
successful, so worth listening
to don‟t you think?

4. What Richard Branson Can Teach Recruiters
About Social Media
Back to Richard. I am an avid reader of blogs, tips,
and advice on recruitment and generally how to be
a worthwhile human being.
Last week I was browsing on line and discovered
some ideas on using social media from the man
himself. Well, maybe his team!? Anyway they
made sense and it made me wonder how this can
translate in the context of social media for
recruitment consultants.

5. What Richard Branson Can Teach Recruiters
About Social Media
As a well-known recruitment to recruitment agency
based in London we talk to a lot of savvy recruiters
who are always looking for new and
different ways to stand out when they
go for new roles.
Bringing knowledge and skills on social
media might just be one of them. With
that aim in mind here are some ideas on
how to use social media translated for recruiters.

6. What Richard Branson Can Teach Recruiters
About Social Media
1. Tell stories
We all love stories, it is wired
into us from birth. Going back
over twenty thousand years
stories are how we communicated
with each other in our bijous caves.
Paintings dating back thousands of years were
discovered and point to how we communicated with
each other. All well and good though why do they
work?

7. What Richard Branson Can Teach Recruiters
About Social Media
Researchers in Spain discovered that when we
are being told stories various parts of our brain are
activated that never light up when we are
watching a boring power point presentation.
So start sharing and telling stories on social media
and watch the magic start to happen. Send a link
to a post on your website; with today‟s technology
that is pretty easy to do. Every recruiter has
hundreds of stories to share.

8. What Richard Branson Can Teach Recruiters
About Social Media
2. Don’t use social media as just another job
board
Before you shout;
“rubbish” hear me out.
Social media and
particularly social networks
are great ways to „engage‟
with potential clients and candidates.

9. What Richard Branson Can Teach Recruiters
About Social Media
There is a saying when it comes to doing business
with anyone in today‟s new economy, people need
to get to know you first, then they like you then
trust happens and only then are they more likely
to „buy you‟ or your recruitment company.

10. What Richard Branson Can Teach Recruiters
About Social Media
By just posting jobs this won‟t happen. Nobody
likes to feel pressured all the time.
Recruiters that just post jobs and nothing else are
surrounded by a terrible smell; it‟s called
desperation and the best clients and candidates
can sense it a mile off.
Yes post jobs, just make sure you post other
content as well.

11. What Richard Branson Can Teach Recruiters
About Social Media
3. Choose
Twitter
your channel-LinkedIn, Facebook,
For many of us LinkedIn is our
main social networking marketing
channel. It makes sense to stake
your claim there. Twitter is on
the rise now as a serious
business tool.

12. What Richard Branson Can Teach Recruiters
About Social Media
Refer to number 2 here please! The minute I connect
with you don‟t say;” please like my facebook page or
check out our job board”.
I am an open recruiter who is used to getting pitched
and that approach turns me off totally.
Many clients and candidates will be switched off by
that approach, so think about how you start the
communication piece on Twitter.

13. What Richard Branson Can Teach Recruiters
About Social Media
What about facebook? It depends on your market. I
know of quite a few recruitment companies that are
rocking it on facebook.
Why? Because that is where their market it is.
Next steps then. Think before you post and have a
plan; it really is worth your time.

14. For more information on Social Media
Recruitment please contact
hello@gsr2r.com

15. http://gsr2r.com