2. ACADEMY’S VISION
To Become the BEST Independent Mortgage
Banker in the Country.
• BEST in class in delivering consistent quality and outstanding
customer service to our partners.
• BEST in class in attracting, developing, supporting, and
retaining top-performing loan officers.
• BEST in class in attracting, developing, supporting, and
retaining top-performing employees.
December 8, 2011
• BEST in class in supporting, contributing, and improving the
communities we work and live in.
• BEST in class in delivering financially sustainable results to
our owners and employees.
3. ACADEMY’S VISION
How will we know that we’ve become the
BEST Independent Mortgage Banker in the
Country?
When we can sustain the following:
1. A reputation as the Gold Standard in the industry
when it comes to the highest quality and most
productive loan origination team.
December 8, 2011
2. A reputation as the Gold Standard in the industry in
customer satisfaction and quality service scores.
4. ACADEMY’S MISSION
• TO BE THE 1ST CHOICE HOME LOAN LENDER
with every Realtor, Builder, and Homeowner
who shares our commitment to sustainable
home ownership.
• TO BE THE 1ST CHOICE DIRECT LENDER for
Loan Officers and employees seeking a
professional career in the mortgage industry.
5. ACADEMY’S FOCUS
1. Understanding and serving our customer: The Realtor and Builder.
2. Marketing and supporting our product: YOU–The Loan Officer.
3. Consistently delivering value to both.
Our Value Proposition to our Customer:
To Realtors and Builders, Academy Mortgage is the Gold
Standard in Loan Origination and ease of doing business.
Our Loan Officers are easy to access, and provide timely response,
clear communication, and absolute follow-through.
December 8, 2011
We do what we say we will do. Our behaviors and actions as a
company provide confidence and assurance to our Customers and
Loan Officers that we can be counted on to exercise our BEST
efforts to consistently deliver loans “on time every time” without
compromising core values or reputations.
6. ACADEMY OVERVIEW
• Founded in 1988—privately held.
• Licensed in 40+ states with 136 branches (as of 1/23/13).
• Volume and unit growth of over 600% in the past 5 years.
• Over 850 new employees over the past 5 years.
• National and regional Realtor and Builder relationships.
• Solid and tenured bank and investor relationships.
• Consistently ranked as an industry leader by Mortgage
December 8, 2011
Bankers Association, CoreLogic, etc.
7. ACADEMY’S STORY
Academy Mortgage has successfully navigated through all
the market and interest rate swings over the last 24 years.
12. WHY ACADEMY?
Consistent Focus on Things That Matter Most
• Scale: Bigger doesn’t always equal better. However, in the lending
business you need enough size and scale to weather the economic
and regulatory storms. We have what is needed–and then some.
We are one of the largest private lenders in the country–our focus,
however, isn’t on being the biggest–it’s about being the BEST.
• Scope: People talk a lot about economies of scale. We have it (as
noted above). We also have economies of scope. We’re focused on
purchase business and the Realtor market. As a result, we’re not as
much at risk as our counterparts when it comes to stability and
predictability. In 2011 our purchase-to-refinance ratio was 85/15.
December 8, 2011
• Efficiency: No off-shore or BIG BANK processing here. We focus our
efforts on in-house processing, underwriting, closing, and funding in
order to better meet the needs of the Customer and You.
• Culture: Culture is something a lot of people talk about. We do
more than talk about it–we live it. Come see for yourself.
13. WHY ACADEMY
TOP PRODUCERS IN THEIR OWN WORDS
“Academy Mortgage has provided me with the delivery platform to confidently grow
my business. The Company has been positioned well in size to adapt to every new
opportunity and hedge against regulatory threats as my business has grown. The
culture has been one of a can-do spirit where ‘we’ succeed together. I love coming
to work each day because of my passion for the industry and great associations
and support.”
–Brett Mills, Layton, UT
“Academy Mortgage provides me with local operations, in-house processing,
common-sense underwriting, and hassle-free appraisal management. Even though
Academy is a large, national firm, it has the flexibility to adapt, allowing me to
operate in a way that benefits me, my customers, and the company as a whole.
Work is no longer a fire drill. My loans close quickly and on time. This enables me
to enjoy my growing family.”
–Sam Rosenblatt, Glen Burnie, MD
“Academy’s executive management team is very accessible and involved in the
day-to-day business decisions. We have a state-of-the-art marketing program that
helps us to retain loyal partners and form new relationships, which has served me
in multiplying my business. All of this has helped my team and me take our
production to another level. I can work anywhere, and so can you. Join Academy
if you are serious about building a long-term career and business.”
–Chad Melin, Chandler, AZ
14. WHY ACADEMY
THE GOLD STANDARD IN CUSTOMER SATISFACTION
Academy’s January 2012 Partner Satisfaction Survey affirmed our long tradition of
outstanding customer satisfaction with our Realtor, Builder, and other partners.
• 95% of nationwide respondents stated
that Academy significantly exceeded
or met their expectations in the
categories most important to them:
• Time to Close–95.2%
• Responsiveness–96.0%
• Communication–94.7%
• 95.3% stated they would recommend
Academy to a friend/future borrower.
• 93.3% said they would recommend
the LO to a friend/future borrower.
15. WHY ACADEMY
WHAT REALTORS AND BUILDERS ARE SAYING
ABOUT ACADEMY AND ITS LO’S
“Academy Mortgage stands alone as the best “Sam has been the best at keeping me updated on
service provider I’ve ever worked with in my 9 the loan process. He is thorough and works hard
years in real estate. With ever‐changing mortgage to get the job done. I like his honesty and will
regulations and difficult qualifying requirements, I always use him as my preferred lender.”
consider the Academy team my most important —GLEN BURNIE, MD
business relationship.”
—ST. GEORGE, UT “Joe and his team are amazing. He is so helpful,
efficient, and professional, and helps make me
“Academy is GREAT! In this market, it is important look good to my clients. And Academy Mortgage
for every buyer to receive exceptional customer in general has been wonderful by making
service, great rates, and overall professionalism. impossible deals possible because they can close
Academy and its representatives exceed those so quickly. Kudos to all!”
requirements!” —CHANDLER, AZ
—ATLANTA, GA
“Mike cares about his customers. His honesty
builds trust, and that’s what you need in a Loan (Partner Survey, Jan. 2012)
Officer. Mike does a great job with my referrals.”
— CHANDLER, AZ
16. WHY ACADEMY
INDEPENDENT INDUSTRY RANKINGS
Academy’s Performance Rankings in the 2012 CoreLogic
Marketrac Report:
• #1 Independent Purchase Lender for purchase business.
• Top 10 in total number of FHA purchase units and in total
FHA purchase volume.
• Top 15 in total number of purchase units, in total purchase
volume, and in total number of FHA loans.
• Top 25 in total FHA volume.
• Top 50 in total number of loans/transactions.
(Source: CoreLogic Marketrac Report for 2012)
Almost 25 years of financial prudence and experience provides the
SUPPORT AND CONFIDENCE Partners and LO’s need to be productive.
17. WHY ACADEMY
THERE’S ONLY ONE “A” TEAM
December 8, 2011
If you’re an “A” Player looking for an “A” Team–welcome to Academy.
OVER 275 HOME OFFICE EMPLOYEES WORKING FOR YOU
18. WHY ACADEMY
MEET A FEW OF THE “A” TEAM MEMBERS
Rick Reach, Field Marketing Manager
“I work at Academy because I appreciate being part of a company with an overall vision in
line with my own. Our dedication to providing nothing short of the best makes me proud to
be a part of such a integrity-based organization. There’s nothing better than having a job
that doesn’t feel like work!”
Kim Christensen, VP of National Production Operations
“I work at Academy because I have an incredible amount of respect for the leadership. The
commitment throughout the organization to assist the customers we can, and quickly
deliver a decision to the ones that we can’t, is admirable and is definitely driven down from
the top. However, the integrity that is shown in day-to-day business by Academy’s
leadership, to customers and employees both, is respected and why I am here.”
Monique Taylor, Funding Account Manager
“I have worked here since Academy started. Over the years I have watched Academy grow from one
single office to a huge nationwide company. In all the trying times in the mortgage industry, and
there have been many, I never felt threatened that Academy would not be around. This is probably
the single most important thing to me when considering employment, that the company is stable
and strong and can withstand the ups and downs of time. Academy is owned by the smartest man I
have ever known, Duane Shaw. He is a good friend, as well as a great man to work for.”
19. WHY ACADEMY
LEADERSHIP MAKES A DIFFERENCE
Adam Kessler, President
Adam Kessler was appointed President of Academy Mortgage in January 2009. Under Adam’s leadership,
Academy has become a national leader in the origination of conforming government and conventional
mortgage lending. The Company has also experienced exponential growth, with a 378% increase in loan
volume (from $814 million in 2008 to $3.075 billion in 2011); a 266% increase in its number of Corporate and
Branch Office Employees (from 411 in 2008 to 1,095 in 2011); and a 656% increase in its number of Branches
(from 18 in 2008 to 118 in 2011).
Adam and his wife Natalie have four children. He enjoys being a dad, mountain biking, and skiing.
Bill Bent, Executive Vice President of Production
Bill Bent joined Academy Mortgage as Executive Vice President of Production in 2007. In this role, Bill oversees
all origination and production operations activities. He has been instrumental in growing the Company from a
Utah and regional-focused originator to a national retail originator funding in excess of $3.0 billion annual of
FHA, VA, FNMA, and FHLMC production.
Prior to joining Academy, Bill had a 20-year career with Waterfield Mortgage, a privately owned residential
mortgage originator and servicer and a subsidiary of a $3.0 billion asset-based thrift, Union Federal Savings Bank.
Bill and his wife Liz have three children. He enjoys spending time with his family, skiing, soccer, and golf.
The task of leadership is not to put greatness into people,
but to elicit it, for the greatness is there already.
– John Buchan
20. WHY ACADEMY
LEADERSHIP MAKES A DIFFERENCE
David Schile Jennifer Tulcan Jerry Devlin Kevin Haycock Rob Allphin
Northwest Region Colorado Region East Region Southwest Region Utah Region
Originated for 14 yrs. Originated for 13 yrs. Originated for 4 yrs. Originated for 12 yrs. Originated for 13 yrs.
Industry 26 yrs. Industry 14 yrs. Industry 30 yrs. Industry 28 yrs. Industry 18 yrs.
Cathy Gibb Mike Liane Kriss Bates Mike Twigg Larry Gunnin
Southwest Region Western OR-WA Region Pacific Region Mid-Atlantic Region Southeast Region
Originated for 15 yrs. Originated for 15 yrs. Originated for 10 yrs. Originated for 7 yrs. Originated for 5 yrs.
Industry 31 yrs. Industry 18 yrs. Industry 15 yrs. Industry 31 yrs. Industry 35 yrs.
21. WHAT WE OFFER
7 ESSENTIALS FOR HIGHLY PRODUCTIVE LO’S
1. “Fast-start” onboarding process
2. Flexible Branch model and infrastructure
3. Flexible origination platform and system support
4. Marketing and sales support
5. Market-relevant training and support
December 8, 2011
6. Competitive compensation plan and benefits
7. Industry-leading incentive trips
22. WHAT WE OFFER
“FAST-START” BRANCH ONBOARDING PROCESS
• We have a 1-2-3 process to make everything easy to
process, from the initial stages to branch opening.
• Lease, equipment, and technology are all managed
through our onboarding process.
• All departments and tasks are organized in a detailed
project management system for timely results.
• Our weekly checklist ensures ease of workflow.
December 8, 2011
• An Onboarding Specialist is assigned to the branch
opening and guides the new manager through the entire
process.
23.
24. WHAT WE OFFER
FLEXIBLE BRANCH MODEL AND INFRASTRUCTURE
• Producing or non-producing Branch Manager
• Loan processing in the Branch
• Underwriting and closing in Regional hubs
• Internet-ready Branch, so no need to network
25. WHAT WE PROVIDE
FLEXIBLE ORIGINATION SYSTEM AND SUPPORT
In-House Mortgage (IHM) Internet-Based Technology
All employees share the same system and the same data
files. IHM manages loans from origination through loan
reconciliation.
Key features and benefits:
• Real-time changes and status updates on loan files
• Centralized database
• Data security/SAS70 environment
• Auto population of fees8, 2011
December and print forms
• Secondary marketing
• Post-closing tools
• Vendor interfaces
• Data integrity checks
• Detailed reports
26. WHAT WE PROVIDE
FLEXIBLE ORIGINATION SYSTEM AND SUPPORT
BROKERED LOANS ACADEMY LOANS
Brokered loans are handled in The borrower can complete an The loan is approved and
the Branch. The broker package application on the Loan Officer’s web closing docs are prepared.
is sent to the Home Office for site.
file retention and cash receipts. The loan is funded with our money.
The Loan Officer originates the loan
The Branch is responsible to with In-House Mortgage (IHM) and has The Regional closing office is responsible
cure all deficiencies in the the ability to run DU and LP. for sending the closed loan file to the
loan. We typically clear the Corporate Office.
The Loan Officer releases the loan to
loan off of our warehouse the processor.
line in 3 to 10 days.
We process, underwrite, close, Joe and his team are amazing. He
The government file is insured. and lock the loan using IHM, all
helps me look good to my clients.
in-house.
The Corporate Office ships a And Academy Mortgage has been
scanned loan file to the investor. The paper file is imaged into a wonderful by making impossible
PDF format and sent to
deals possible because they can
Underwriting for approval.
close so quickly.
– Chandler, AZ
27. WHAT WE OFFER
MARKETING AND SALES SUPPORT
• Custom marketing materials are focused on the
needs of our Loan Originators.
• Loan Officers have access to Academy’s Marketing
Portal, with access to hundreds of marketing tools
and ideas.
• Loan Officers have personal web sites with an
online application process for borrowers.
December 8, 2011
• Contact management with CustomerManager.
• Academy has a unique relationship with
BuyerAcquireTM.
28. WHAT WE OFFER
MARKETING AND SALES SUPPORT
We offer our Originators all of the latest
cutting-edge tools to help them originate
loans and build relationships:
• Full-time IT support and IHM support.
• Access to a broad range of marketing
materials—everything from newsletters
to yellow page ads.
• Individual web pages for each Loan
December 8,Thisfill out a loan application at
Officer.
2011 the borrower to send
an email or
allows
any time.
• A dynamic business support group that
provides training, licensing assistance,
system maintenance, and full Branch-
support functions.
29. WHAT WE OFFER
MARKETING AND SALES SUPPORT
Academy’s On-Demand Marketing Center
Our On-Demand Marketing Center provides you with a wide array of
Compliance-approved marketing products for your customers, prospects, and
partners, all at your fingertips. The Center gives you a quick, easy-to-use
source for:
• A variety of individual cards: Anniversary cards, birthday cards, Loan
Officer announcement cards, Partner thank you cards, and more!
• Refinance postcards
• Academy-branded gifts
• Newsletters
• Flyers
• Emails
• On-demand mailings
• Academy’s retention programs: We send postcards, e-mails, and/or
greeting cards to your customers for 2 or 3 years after closing.
31. WHAT WE OFFER
MARKETING AND SALES SUPPORT
• CustomerManager is the leading • CustomerManager is the leading
enterprise-wide mortgage platform platform for customer acquisition and
delivering real-time customer information to retention, as well as prospect and
individual business users and managers. partner marketing, including solution
Based on advanced technology and data management, hosting, printing, and
architecture, this world-class tool embeds mail fulfillment.
the highest levels of security and user-
friendly access.
December 8, 2011
32. WHAT WE OFFER
MARKETING AND SALES SUPPORT
Buyer Acquire captures the caller’s phone number and sends the
information to the listing agent and lender immediately. Its competitive
advantages are:
• Building relationships: Every lead received by a listing agent strengthens
your relationship. When you partner with a Realtor, you’ll both receive
quality leads. You can provide a good Realtor recommendation to
potential clients, and the agents can recommend you as the go-to lender.
• Buyer Acquire takes calls 24 hours a day, every day. Even if you aren’t
available, your potential clients can still get the information they need
when they need it.
• December 8, 2011
Buyer Acquire is an effective and easy-to-use hot-lead generation
system. It turns listing information into a real human voice and captures
caller information for quick follow-up with potential buyers. Callers get
the information they want, and you get notified immediately by email
and text message.
• Detailed reports track call traffic and advertising, so you know what
methods are working best for you.
33. WHAT WE OFFER
ACADEMY’S PRODUCTS
• FHA and VA products
• 203(k), 203(b), and reverse products
• FNMA and FHLMC products
• Correspondent non-conforming products with multiple
investors—Jumbo
• Brokering allowed
December 8, 2011
• State housing bond programs
If you have a unique product in your marketplace
that would make a significant difference to your
loan production, we have the ability to add to our
product guide.
34. WHAT WE OFFER
ACADEMY’S PRICING PLAN
• We build our price sheet based on providing the lowest
correspondent “best efforts” price. For agency product,
we provide the best pricing available for each coupon
being quoted.
• We share with the Loan Originator Servicing Release
Premiums, giving the Loan Originator the ability to
control price.
• The Loan Originator has the ability to compete for all
business based on greater price flexibility.
• Email updates throughout the day are backed by
Optimal Blue’s pricing engine, which allows for real-time
pricing changes.
35. WHAT WE OFFER
ACADEMY’S TRAINING AND BENEFITS
YOUR CONTINUED CAREER TRAINING through Academy Mortgage
and XINNIX, the Mortgage Academy of Excellence, includes:
• Sales training, which sharpens the creative sales tools of both
experienced and new Loan Originators.
• Performance coaching, which provides outstanding mortgage training
with Certified Professional Coaches.
• Leadership development, which empowers executives and managers
to aim high and grow their business.
BENEFITS AVAILABLE TO YOU include:
• Deferred compensation. Highly compensated employees can defer up to $200,000 per year.
• Life insurance: Group Life Insurance in the amount of $50,000 is provided for you at no cost.
• Supplemental Voluntary Life Insurance: is available for you and your family members by The
Hartford.
• Short-term disability insurance is a voluntary benefit available through Colonial Life. This
benefit provides 2/3 income replacement up to $5,000 month.
• Long-term disability insurance, is a voluntary benefit available through The Hartford. This
benefit provides 60% salary replacement up to $10,000 month.
36. WHAT WE OFFER
ACADEMY’S BENEFITS
• The medical plan is administered by United HealthCare (UHC). UHC is a large NATIONAL network with
many doctors and pharmacy options. To see if your doctors are in the network, go to myuhc.com. (Select the
UHC Choice Plus plan option.)
• We offer 3 different insurance plan options to provide a more comprehensive benefits platform for all of our
employees. Each plan has unique co-pays and calendar year annual deductibles. However, the deductible is
waived for office visits for injury, sickness or preventative care. Academy Mortgage will share the cost of the
medical premium with the employee. The amount of co-share varies depending on the which plan is selected.
• Voluntary dental coverage is provided by MetLife. You have the Freedom of choice to go to any dentist. You
have the flexibility to visit any dentist — your dentist — and receive coverage under the Plan. However, if you
choose a dentist who does not participate in the network, your out-of-pocket costs may be higher because
MetLife’s negotiated fees do not apply. The advantage of choosing an in-network provider is that they have
agreed to accept the fee schedule used by the plan and you will not be billed for the excess charge.
• Voluntary vision coverage is provided by Vision Service Plan (VSP). To see if your provider is contracted
with VSP, log onto the www.vsp.com website or call customer service at 800-877-7195.
December 8, 2011
2013 Paycheck Deductions
Semi-Monthly
Medical Medical Medical HSA
Coverage MetLife
Option 1 - Option 2 - Option 3 - Vision
Level Dental
$500 $1250 $2500
Employee $98.00 $67.50 $51.00 $15.27 $2.84
EE + SP $220.50 $151.50 $114.50 $21.99 $5.69
EE + CH(REN) $211.00 $145.00 $109.50 $38.40 $6.08
EE + FAM $304.00 $209.00 $158.00 $57.06 $9.72
38. WHAT WE OFFER
INDUSTRY-LEADING CONFERENCES
2012 2013 2014
PRESIDENT’S CLUB PRESIDENT’S CLUB TO BE ANNOUNCED
Secanquin, Guatemala Africa Expedition JANUARY 29, 2013
April 28–May 5, 2012 October 2013
PRESIDENT’S & PRESIDENT’S &
TOP PRODUCERS CLUBS TOP PRODUCERS CLUBS
Riviera Maya, Mexico Maui, Hawaii
February 27–March 1, 2012 April 29–May 2, 2013
Fairmont Mayakoba Resort Grand Wailea Resort and Spa
2013 President’s Club Qualification Level: 2013 Top Producers Club Qualification Level:
$22 million in purchase volume or 160 units $12 million in purchase volume or 80 units
$44 million in total volume or 320 units $24 million in total volume or 150 units
39. 2012 SERVICE EXPEDITION
PRESIDENT’S CLUB
Secanquin, Guatemala—2012
President’s Club Qualification Level:
The Service Expedition is an awards trip unlike any other in our $20 million in purchase volume or 150 units
industry and represents part of what makes Academy truly different $40 million in total volume or 300 units
from other organizations.
We sent 90+ Qualifiers in 2012 to the remote village of Secanquin,
Guatemala, to build a water system, a schoolhouse, and a health
center.
You’ll be hard-pressed to find another organization like ours whose
top performers are as committed to giving back as they are to
personal and corporate growth.
40. WHAT WE OFFER
OPPORTUNITY
The opportunity to grow your
business, improve your career,
and be a part of thriving,
passionate culture.
41. WHAT’S NEXT
We Realize We’re Different.
We Realize We’re Not a One-Size-Fits All.
We Realize You Have a Lot of Options.
If You’re Looking for Something Different,
If You’re Looking for a Good Fit,
If You’re Tired of Being Disappointed,
WELCOME HOME.
December 8, 2011
42. ACADEMY
MORTGAGE
Integrity | Teamwork | Professionalism | Service | Community | Commitment