In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
2. @gShiftLabs #SEOReporting
A Little Bit About Me
âą Director of Product Strategy
âą 15 years of Web marketing and SEO experience
âą 5 1/2 years with gShift
âą Blogger
âą Social Media Addict
âą Recently Retired Hockey Dad
@JRiddall
4. @gShiftLabs #SEOReporting
Letâs Talk About
âą 3 Critical Questions
â What Do I Do?
âą Real-Time Reporting
âą Intelligent Dashboards
â How Did I Do?
âą Core SEO and Enterprise Reporting
â How Are They (My Competitors) Doing?
âą Competitive Reporting
âą Content Performance Reporting
âą Q & A
Engage on Twitter
#SEOReporting
5. @gShiftLabs #SEOReporting
What Do I Do?
Real-Time Reporting
âą SEO is all about focus
â Which keywords, content,
channels, backlinks, competitors
should I focus on?
âą Identify Opportunities and Threats
6. @gShiftLabs #SEOReporting
Which Keywords and Content?
âą Focus on a manageable number of
keywords â 10 to 20 primary
âą Find keywords and content for which your
site/content already has authority and
momentum i.e. Page 1 or 2 in Google
âą Keywords with relatively high monthly
search volume
âą Identify multiple pieces of content to cross-
link
8. @gShiftLabs #SEOReporting
Which Social Channels?
âą Identify appropriate social
media channels for your
business based on signals, traffic
and/or conversions
10. @gShiftLabs #SEOReporting
Intelligent Dashboards
âą Custom views of the actionable data and
insights you need most depending on your
role â brand marketer, agency account
manager, content creator, CMO â when you
most need it
âą gShift data, external data, YOUR data
12. @gShiftLabs #SEOReporting
How Did I Do?
Core SEO Reporting
âą Historical â Progress Reports â Trend Reports
âą On-Site Content Analytics
â Sessions, Pageviews, Conversions, Bounces, By Channel, By Device
âą Keyword Positions, Distribution and/or Scoring?
âą Social Signals and Analytics
â Page Signals, Network Signals, Referrals, Conversions
âą Off-Site Content Metrics
â Social Signals, Referral Traffic, Conversions
âą Backlink Details
13. @gShiftLabs #SEOReporting
Comparative Time Periods â week
over week, month over month,
quarter over quarter, year over year
to reveal trends/changes
Focus by Keyword Kluster â
Branded, Not Branded, Product A,
Product B, etc.
Run Ad Hoc or Regularly Scheduled
Delivered to your Inbox
14. @gShiftLabs #SEOReporting
Enterprise Reporting
Data at the Global, National
and Local levels for
organizations with multiple
locations
Roll-up aggregate data
under one report
Identify Top and Average
performers to help inform
what is working or not and
where
16. @gShiftLabs #SEOReporting
Competitive SEO Reporting
How Are They Doing?
âą Keyword Position Distribution,
Ranking or Visibility Score?
âą Backlink Comparison
âą Technical Comparison
â # of Indexed Pages
â Age of Domain
18. @gShiftLabs #SEOReporting
Content Performance Reporting
âą SEO = Optimized Content
Marketing
âą Content Campaigns focused on
specific content, keywords and
time periods
âą Which events/tactics/channels
are delivering results?
âą How did one campaign perform
vs. another?
21. @gShiftLabs #SEOReporting
Key Takeaways
âą Focus on Opportunities and Threats
âą Identify Actionable Metrics
âą Compare Metrics and Time Periods
to Identify Trends
âą Test, Measure, Optimize, Measure, Repeat
23. @gShiftLabs #SEOReporting
Todayâs Slides Shared
http://www.slideshare.net/gshift/get-your-seo-reporting-
right06232015final
gShift Self Help Guides
http://www.gshiftlabs.com/resources/how-to-guides
Our Latest Blog Post
http://www.gshiftlabs.com/are-you-still-using-google-analytics-
and-excel-to-manage-your-seo-strategy/
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