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Internal Branding Provides Strategic Direction
- 3. What we do: © BrandHouse Brand Positioning Strategy & Action Brand Innovation Internal Branding
- 4. ‘Het Beste boek van 2008’ Tijdschrift voor Marketing
- 5. Brands that we work for:
- 7. Internal Branding? Internal Branding is using the brand as an instrument to provide direction to the internal organisation to fulfil the promise to the customers. Internal Branding provides marketers with the chance to deliver a compass for the strategic direction of the organisation.
- 8. Brand values define the way ‘how’ Values provide direction to the activation of the brand
- 9. Define the brand clearly using the Brand House © Aspiration value Aspiration value Anchor value Core value Anchor value Promise Dream
- 11. B R A N Communication Business Distribution Marketing D Communication Business Distribution B R A N D Result: The brand is incorporated in every discipline of the business Finance HR Sales R&D Finance HR Sales R&D Marketing
- 13. Business Openers Business Openers Gideon Schipaanboord Dorpsstraat 31 1399 GT Muiderberg [email_address]