Bookup – hookups for books! www.bookupapp.com Bookup is a location-based print book swapping app. The Bookup App is for readers of print books who want to swap their books for other books in their area and potentially make a new friend with a shared interest in reading.

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Print books are back...
In December, Nielsen BookScan
reported that 571 million print
books were sold in 2015, 17
million more than the year before.
http://www.latimes.com/books/la-ca-jc-book-trends-20160103-story.html

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Print books are back...
In 2019: print revenue will continue
to make up more than 70% of
global total books revenue. Global
total books print revenue will stand
at ~US$92bn. (PwC, 2015)
http://www.pwc.com/gx/en/industries/entertainment-
media/outlook/segment-insights/consumer-and-educational-book-
publishing.html

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www.bookupapp.com

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Customer demand for book swap app

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“Book blogging” communities

Mainly print-focused, e.g., #bookstagram
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Really like taking pictures of their book covers
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Opportunity for monetization on these platforms, e.g.,
Amazon.com Associates (earn up to 8.5% of sales
revenue on referrals)

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Why location-based book swapping?
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Mailing print books (e.g., PaperBackSwap) is time consuming
and less convenient than meeting for exchange
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Expensive to always keep buying new print books
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App available ~24/7
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Eco-friendly: sharing print books is a “green” way of
consuming literature, akin to recycling
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Could make a new friend w/ a shared interest in reading!

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Soaring textbook costs
US Public Interest Research
Group: the average American
college student spends around
$1,200 per year on books.
(BUT they still prefer print!)
http://www.washtenawvoice.com/2016/02/01/textbook-prices-rise-while-college-students-drop/
http://www.nbcnews.com/tech/tech-news/92-percent-students-prefer-paper-books-over-e-books-survey-n511371

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Bookstore buybacks often don't work

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Revenue opportunities
In-App Purchases (IAP)
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First five books added to library = free; ~$4.99 USD to add
five more books
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Pay to send unlimited push notifications
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Pay to access more app functionality (future versions)
Advertising
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Potentially leverage ad networks e.g., iAd, AdMob, Tapjoy
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Native ads (e.g., book publishers) as user base grows

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Competitors
Name Launched Differentiation
Booxup
(Paris, FR)
March 2015 Bookup will:
1) be more privacy protective
2) have IAP
3) be more targeted at English market
Novelinked
(Singapore)
December
2015
Bookup will:
1) not cluttered with distracting ads
2) have IAP
3) be more targeted at English market
Bookselves
(Berkeley, CA)
November
2015
Bookup will:
1) have more functionality (e.g., chat, scanner)
2) have IAP
3) extend beyond USA