Watch the whole video course (10 hours long) on Udemy (use this link for $25 off): http://www.udemy.com/growth-hackers-conference/?couponCode=SlideShare50 In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU

1. Growth, Myths and
Anecdotes

2. About me
• Company builder
– Winamp (100MM users by 2001)
– AIM+ICQ (250MM users by 2004)
– Facebook (1B users by 2012)
• Investor
– Playdom (bought for $750M by DIS), Yammer (bought for $1.25B by MSFT)
– Box, Palantir, Integrated Plasmonics, MAD Apparel
– $127M invested; $219M realized; $566M FMV
• Husband and Father
• Poker Player
• Baller

3. GROWTH

4. What we did right
• Measured Things
• Tested Things
• Tried Things

5. How we did it
• A simple framework
– Acquisition
– Activation
– Engagement
– Virality

6. The biggest takeaway
• Eliminate Ego
• Invalidate Lore

7. MYTHS

8. The hard truth
• Most people don’t know what they are talking
about

9. Wake up!
• k != growth
• K == spam

10. A-ha
• Core product value is elusive and most
products don’t have any

11. ANECDOTES

12. Trends
• If you truly know your business you know
you’ve won before you actually win

13. Ruthless Prioritization
• Growth was the only thing we spoke about at
FB for three years

14. Culture vs Capability
• Culture wins every time
• What you value is what you will achieve

15. Values
• Very high IQ
• Strong sense of purpose
• Relentless focus on success
• Aggressive and competitive
• High quality bar bordering on perfectionism
• Likes changing and disrupting things
• New ideas on how to do things better
• High integrity
• Surrounds themselves with good people
• Cares about building real value over perception

16. Thank you