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Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users

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Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users

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Watch the whole video course (10 hours long) on Udemy (use this link for $25 off): http://www.udemy.com/growth-hackers-conference/?couponCode=SlideShare50

In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU

Watch the whole video course (10 hours long) on Udemy (use this link for $25 off): http://www.udemy.com/growth-hackers-conference/?couponCode=SlideShare50

In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU

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Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users

  1. Growth, Myths and Anecdotes
  2. About me • Company builder – Winamp (100MM users by 2001) – AIM+ICQ (250MM users by 2004) – Facebook (1B users by 2012) • Investor – Playdom (bought for $750M by DIS), Yammer (bought for $1.25B by MSFT) – Box, Palantir, Integrated Plasmonics, MAD Apparel – $127M invested; $219M realized; $566M FMV • Husband and Father • Poker Player • Baller
  3. GROWTH
  4. What we did right • Measured Things • Tested Things • Tried Things
  5. How we did it • A simple framework – Acquisition – Activation – Engagement – Virality
  6. The biggest takeaway • Eliminate Ego • Invalidate Lore
  7. MYTHS
  8. The hard truth • Most people don’t know what they are talking about
  9. Wake up! • k != growth • K == spam
  10. A-ha • Core product value is elusive and most products don’t have any
  11. ANECDOTES
  12. Trends • If you truly know your business you know you’ve won before you actually win
  13. Ruthless Prioritization • Growth was the only thing we spoke about at FB for three years
  14. Culture vs Capability • Culture wins every time • What you value is what you will achieve
  15. Values • Very high IQ • Strong sense of purpose • Relentless focus on success • Aggressive and competitive • High quality bar bordering on perfectionism • Likes changing and disrupting things • New ideas on how to do things better • High integrity • Surrounds themselves with good people • Cares about building real value over perception
  16. Thank you

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